Weekly Training

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Weekly Marketing Rundown - November 3rd, 2023
Weekly Marketing Rundown - November 3rd, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Meta's official announcement of ad-free plans, a new optimization option for ads on Instagram, and more. Let's dive in.  Meta Officially Announces Ad-Free Plans for Facebook and Instagram More than a month after the Wall Street Journal first broke the news of their intentions, Meta has officially announced ad-free subscription plans for Facebook and Instagram in the European Union. The new service will cost €9.99/month on the web or €12.99/month on iOS and Android, with the subscriptions automatically linking to all accounts connected in the same accounts center. Beginning March 1, 2024, an additional fee of €6/month for web and €8/month for iOS and Android will apply for each additional account listed in the accounts center.  For more on this, click to read below: https://about.fb.com/news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/ New Optimization Option for Instagram Ads Meta has added an additional optimization option in ads manager for Instagram called "Maximize reminders set". This will only be available for the Instagram feed, profile feed, and stories placement. This could potentially be a great tool for advertisers looking to increase attendance at online or offline events.  For more on this, click the link below: https://www.linkedin.com/posts/jonloomer_theres-a-new-optimization-option-in-ads-activity-7124764408077062144-MfOC/ Creators Can Now Share Facebook Stories Through Third-Party Web/Desktop Apps Meta has released a new Facebook Stories API, allowing creators to share stories on Facebook through separate web and desktop apps. Meta has referred to the new update as an "Enterprise Solution", signaling that the purpose behind the new stories API was for professional use.  For more on this, click to read the link below: https://techcrunch.com/2023/11/02/new-facebook-stories-api-helps-creators-share-directly-from-third-party-desktop-or-web-apps/ Blog: The 14 Most Common Keyword Research Mistakes (lowfruits.io)  New to SEO keyword research? The team at lowfruits.io wrote a blog detailing what they believe to be the most common mistakes in SEO keyword research. Note that many of the self-promoted features in this article are available through other SEO software solutions (SEMRush, Ahrefs, etc.) Click the link below to read the blog: https://blog.lowfruits.io/most-common-keyword-research-mistakes?utm_source=tldrmarketing Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: November 3rd, 2023
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Weekly Marketing Rundown - October 27th, 2023
Weekly Marketing Rundown - October 27th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about verified-only feeds on Instagram, potential new Google search ad placements, and more. Let's dive in.  Instagram is Testing a Verified-Only Feed Meta has begun rolling out testing for verified-only feeds to select users. As of right now, you can switch back and forth between the regular curated feed, following only, and favorites feeds. Meta has stated that the “Meta Verified feed will include posts from paying Meta Verified profiles and legacy verified accounts." For more on this, click the link below: https://www.socialmediatoday.com/news/instagrams-testing-new-dedicated-feed-content-meta-verified/697555/ Meta Sued by 42 Attorney General's Alleging Facebook and Instagram Features Are Addictive and Target Kids Meta is currently being sued by a group of 42 state attorney generals over their app's addictive features. This bipartisan, multi-state support is rare and represents a significant challenge headed Meta's way. Should they lose this, it would likely trigger major changes to Meta's algorithm, affecting both traditional users and advertisers everywhere.  For more on this, click the link below: https://www.cnbc.com/2023/10/24/bipartisan-group-of-ags-sue-meta-for-addictive-features.html Google Potentially Testing Ads In-Between Organic Results Google search ads have been spotted in between organic results on the search engine results page (SERP). In the past, SERPs have shown a few ads first, followed by a string of organic content, with a few more ads at the bottom of the screen. However, new screenshots have surfaced from experts showing ads in between organic results at spots in the middle of the page. Google neither confirmed nor denied that they were testing this feature.  For more on this, click the link below: https://searchengineland.com/google-testing-ads-organic-results-433673 TikTok is Experimenting With 15-Minute Uploads TikTok is experimenting with a new 15-minute upload option, extending the current 10-minute video limit. TikTok's original video limit was 15 seconds at the beginning, which later expanded to 1 minute, 3 minutes, 5 minutes, then 10 minutes in that order.  For more on this, click the link below: https://www.socialmediatoday.com/news/tiktoks-experimenting-15-minute-uploads-app/697421/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ X (Formerly Twitter): https://twitter.com/KavanahMedia   Author: Sean Ralls Article Published: October 27th, 2023
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Weekly Marketing Rundown - October 20th, 2023
Weekly Marketing Rundown - October 20th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new budget feature for Meta ads, cultural moments ads on YouTube, and more. Let's dive in.  Meta Announces Budget Scheduling for Ads Manager Meta has begun rolling out testing this week for budget scheduling, a long-awaited ads feature that allows advertisers to schedule, in advance, an increase in spending during specific time periods. After the scheduled peak period ends, the ad spend would automatically go back to where it was prior to the scheduled increase. This update has been requested for quite some time now, especially by e-commerce advertisers looking to schedule spending changes during the holiday season.  For more on this, click on the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7120782187599155201-C0Jg/?utm_source=share&utm_medium=member_ios YouTube's AI-Powered Ads Now Let You Target "Cultural Moments" Earlier this week, YouTube announced a new ads package called "Spotlight Moments". This new feature, in theory, will highlight the most popular videos in certain cultural moments (holidays, major events, etc.) and allow advertisers to target those specific videos with their ads. For example, Google's AI examines thousands of videos around Thanksgiving and finds that videos a, b, and c are some of the most popular videos at the time related to Thanksgiving. The advertiser, using Spotlight Moments, would be able to serve ads across those popular Thanksgiving-related videos. This package is still being tested by a limited number of advertisers, with the date of a full release still unknown.  For more on this, click below: https://techcrunch.com/2023/10/16/youtube-gets-new-ai-powered-ads-that-let-brands-target-special-cultural-moments/ Meta Introduces Option Allowing Instagram Users to See and Disconnect Specific Third-Party Tracking Meta has released a new update for Instagram allowing users to review which businesses are sharing information with Instagram, disconnect specific sources of activity, or clear all collected information. You can find this feature within the platform’s Accounts Center under the name "Activity Off-Meta Technologies". For more on this, click below: https://www.theverge.com/2023/10/17/23921095/meta-disconnect-data-websites-send-to-instagram TikTok Announces All Videos Will Have Default Auto Captions Starting next month, all videos on TikTok will have auto-captions enabled. Previously auto-captions had to be turned on, but now, the switch is completely removed. Creators will still have the ability to edit or delete captions after posting a video.  For more on this, click below: https://www.socialmediatoday.com/news/tiktok-announces-all-videos-auto-captions-default/696632/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ X (Formerly Twitter): https://twitter.com/KavanahMedia   Authors: Sean Ralls Article Published: October 20th, 2023
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Weekly Marketing Rundown - October 13th, 2023
Weekly Marketing Rundown - October 13th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates coming to Meta ads, a new first-party data tool for Google Ads, and more. Let's dive in.  New Features Coming to Meta Ads Meta announced a slew of updates this week for advertisers. Highlights include: - Reach & Frequency buying is now called 'Reservation' - Brand Surveys to survey your audience - CTA button on Instagram Stories ads are being replaced by a movable link sticker For more on this, click on the links below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7117769822498631680-5hD9/?utm_source=share&utm_medium=member_desktop https://www.jonloomer.com/reservation-buying-type-replaces-reach-and-frequency/?inf_contact_key=74a3237025b324f15c85897cbfdab89616358d5485884e2f31e6019a0d26c8b0 Google Announces Google Ads Data Manager (GADM) This week, Google announced the launch of their new product 'Google Ads Data Manager'. The purpose of this is to simplify your data management, specifically first-party data. GADM is expected to make it easier to use enhanced conversions and customer match on your account by housing first-party data from multiple sources in the same place. It's unclear when this feature will be available to everyone, but Google as already started rolling it out to select accounts.  For more on this, click the links below: https://adage.com/article/digital-marketing-ad-tech-news/google-launches-ad-measurement-brands-post-cookie-era/2521691?utm_medium=social&utm_source=linkedin&utm_term=ad+age&utm_content=c8043c03-f733-4316-b618-79b0907aba51 https://www.linkedin.com/posts/bramvanderhallen_googleads-google-digitalmarketing-activity-7117914541383901184-fH-N/?utm_source=share&utm_medium=member_ios Major Social Networks Warned by EU Over Disinformation Social media powerhouses Meta, X, and TikTok have all been warned by the European Union over disinformation related to the ongoing war between Israel and Hamas. According to TechCrunch, "...disinformation is not illegal in the EU per se. However, the EU’s Digital Services Act (DSA) puts an obligation on X — as a so-called very large online platform - to mitigate risks attached to harmful falsehoods as well as to act diligently on reports of illegal content." The DSA is fairly new so it's not clear at this moment exactly how any sort of punishment would look should these platforms unsuccessfully moderate content in the EU.  For more on this, click the links below: https://techcrunch.com/2023/10/10/eu-dsa-warning-elon-musk-x/ https://www.cnbc.com/2023/10/12/europe-gives-tiktok-24-hours-to-respond-about-israel-hamas-war-misinformation.html https://thehill.com/policy/technology/4251157-eu-urges-meta-vigilant-removing-illegal-content-from-platforms/ How Attribution Can Work on CTV Ads Ever wonder how attribution works through connected TV (CTV) ads? Search Engine Land wrote an informative yet simple article on how this can work in collaboration with services such as MNTN.  https://searchengineland.com/cracking-the-code-on-accurate-attribution-for-connected-tv-433077?utm_source=hootsuite&utm_medium=social&utm_content=sponsored Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ X (Formerly Twitter): https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: October 13th, 2023
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Weekly Marketing Rundown - October 6th, 2023
Weekly Marketing Rundown - Oct 6, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple social networks planning to offer ad-free subscriptions, new generative AI tools for Meta advertisers, and Gmail's effort to cut down on spam mail in your inbox. Let's dive in.  Meta Plans to Launch an Ad-Free Subscription Model for EU Users Pay for a subscription, or consent to personalized advertising? This is the question users of Meta's social media platforms will likely be forced to answer in the very near future. Per the Wall Street Journal, Meta is planning on launching an ad-free subscription model for users within the European Union. The plan is set to start at $14 per month for Instagram, with the payments going as high as $17 to access both Facebook and Instagram on desktop.  Meta has paid out hundreds of millions of dollars in fines to the EU so far as a result of the EU's data privacy laws (GDPR). As it stands, Meta is currently in violation of these rules. It's unclear whether this shift to a subscription model will satisfy EU regulators or not.  For more on this, click to read the articles below: https://techcrunch.com/2023/10/03/meta-subscription-vs-consent/ https://www.wsj.com/tech/meta-floats-charging-14-a-month-for-ad-free-instagram-or-facebook-5dbaf4d5?mod=hp_lead_pos5 TikTok is Testing an Ad-Free Subscription Model  TikTok is testing an ad-free subscription model for their platform. As of now, the service is priced at $5 a month, roughly 1/3 the price of the rumored fee for Meta's ad-free subscription in Europe. According to TechCrunch, TikTok officials have stated that they are "testing this product but only in a single, English-speaking market outside the U.S." TikTok denied reports that this is coming to the United States.  For more on this, click to read the article below: https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2023/10/02/tiktok-begins-testing-4-99-ad-free-subscription-tier/amp/ Gmail Will Require Verification for Bulk Email Senders in 2024 In an effort to crack down on inbox spam, Google will require verification for bulk email senders to Gmail starting in 2024. Bulk email senders are defined by them as people sending 5,000 or more emails daily to Gmail accounts. On top of authentication, emails will be required to have a single-click opt-out function attached. For more on this, click to read the article below: https://www.linkedin.com/news/story/google-cracks-down-on-gmail-spam-5793588/ Meta Announces New AI Tools for Advertisers Earlier this week, Meta unveiled new generative AI capabilities tailored for advertisers. These features help advertisers leverage AI for crafting backgrounds, enlarging images, and producing multiple iterations of ad text from their initial content. This introduction of new tools comes shortly after Meta Connect, the company's recent event, where they showcased various generative AI products such as stickers, editing tools, and smart glasses in partnership with Ray Ban, alongside the unveiling of the Quest 3 mixed-reality headset. For more on this, click to read the article below: https://techcrunch.com/2023/10/04/meta-debuts-generative-ai-features-for-advertisers/ https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7115706298213494784-VGlx/?utm_source=share&utm_medium=member_ios Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ X (Formerly Twitter): https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: October 6th, 2023
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Weekly Marketing Rundown - September 29th, 2023
Weekly Marketing Rundown - September 29th, 2023 Hi everyone,  In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to targeting in Meta Ads, a new tool for developers to build custom chatbots, and a new metric to track with Instagram Reels. Let's dive in.  Meta Removes Option to Turn Off Advantage Detailed Targeting for Traffic Ads This week, Meta has begun removing the ability to toggle Advantage Detailed Targeting off in your traffic ads. For those of you who don't know, Advantage Detailed Targeting (when on) gives the algorithm the ability to expand beyond your detailed targeting metrics if it believes it will improve performance. This is just one of many updates Meta has introduced in the last 6 months removing controls from the advertiser, forcing an increased dependence on the algorithm to target the correct individuals.  For more on this, click on the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7113132093441720320-7mKM/?utm_source=share&utm_medium=member_ios Meta Releases "Ai Studio" to help Developers Build Custom Chatbots Earlier this week at their annual Connect developer conference, Meta released Ai Studio. According to an article by Tech Crunch, Ai Studio is "a platform that’ll let businesses build AI chatbots for the company’s various messaging services, including Facebook, Instagram and Messenger.". The chatbots will use custom-built Ai made to better reflect your organization and the individuals who might have typically responded to messages before.  For more on this, click the link below: https://techcrunch.com/2023/09/27/meta-debuts-ai-studio-to-let-developers-build-custom-chatbots/ Instagram Reels Introduces Watch Time Metric Earlier this week, Instagram introduced a new metric allowing users of the app to see how much time has been spent watching their reel. This has been a long-anticipated update, as this metric has been available on other video platforms such as YouTube for a long time now.  For more on this, click the link below: https://twitter.com/ahmedghanem/status/1707471911800733778 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Author: Sean Ralls Article Published: September 29th, 2023