Weekly Training

In this fourth part of a series on Risk Management, Jon will share the hope of a shared risk management group ("Protector Network"), and how the practice of risk management is a spiritual act and discipline for the Lord. To watch this training, go here: https://youtu.be/lAg0uTs5gUI Protector Network Email: [email protected]

Lessons From a Decade on Meta Ads: What I Still Get Wrong (and How to Stay Organized Anyway) Amanda G. April 11, 2025 After ten years of running ads on Meta, you’d think I’d have everything down to a science. And in some ways, I do—I know how to scale a campaign, how to test creative effectively, and how to optimize a funnel. But that doesn’t mean I don’t still run into mistakes or technical glitches that can cost valuable time and data. One of the most frustrating recurring issues? Hitting publish on a new ad, only to come back days later and find it still sitting in drafts—copy gone, settings wiped, and no results to show for it. It’s frustrating, not only because I lose those potential results, but because it feels like such an avoidable misstep… and yet, it keeps happening. When you’re managing multiple business managers, ad accounts, and pages, it’s easy for things to fall through the cracks. But if I’ve learned anything from my years in this space, it’s this: 1. Stay humble. The learning never stops. Glitches happen. Mistakes happen. Meta’s platform isn’t perfect, and neither are we. The key is to stay proactive instead of reactive. If something feels “off,” it probably is—go back and double check. 2. Create systems to catch mistakes early. Even if you’re moving fast, you need a checklist before hitting publish: Did you duplicate an existing ad or start from scratch?   Did you check every level—campaign, ad set, ad—for errors?   Did the campaign actually publish?   It’s worth taking 60 extra seconds to confirm, rather than losing days of data. 3. Create a personal audit plan. I’ve built a habit of doing a quick audit on every ad I launch within the first 24–48 hours. Here’s what I check: Amount spent (is the budget pacing as expected?)   Reach and impressions (is the ad actually delivering?)   Results like messages or link clicks (are you getting what you paid for?)   Gender and age breakdowns (who is engaging most?)   End date (especially important for time-sensitive campaigns—sometimes Meta defaults to “never ending” when you intended otherwise) This lightweight review helps me catch issues early, double down on what’s working, and avoid awkward surprises when clients ask, “So how’s that campaign going?” 4. Look for unexpected trends. Don’t just look at ROAS or click-through rates—look at: Frequency: Are people seeing the same ad too often?   Breakdowns: Is one audience or placement outperforming everything else?   Time of day: Are your ads converting better at specific times?   Landing page data: Is there a high bounce rate that’s killing conversion? 5. Communicate honestly with clients and teammates. If something went wrong, own it. Clients value transparency, especially if you come with a plan to recover and lessons learned. At the end of the day, marketing on Meta is part strategy, part creativity, and part detective work. The more organized you are behind the scenes, the more freedom you have to focus on the fun stuff—testing new creative, scaling what works, and driving real results. Just don’t assume you’ve outgrown the basics. Even after ten years, I’m still double-checking that my ads didn’t end up in the drafts folder.    

In this episode, Jon will be sharing several risk management and decision making tools and techniques that can help you make the right decision at the right time.  To watch this training, go here: https://youtu.be/H78NoIW4jds

Weekly Marketing Rundown - April 25, 2025 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we discuss weak Google's antitrust case, several updates regarding Meta, Google's testing of social feed results in search and more.  Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Judge Rules Google Operates Illegal Ad Monopoly A judge has ruled that Google operates an illegal ad monopoly, which could lead to significant changes in the digital advertising landscape. This decision may impact how ads are bought and sold online, affecting many businesses. What this means for mission teams: For mission teams using digital media for evangelism, this ruling is important because it could alter the way you purchase and manage ads. Strategy adjustment may be necessary. https://www.wsj.com/business/media/judge-rules-google-operates-illegal-ad-monopoly Meta's AI Training on User Data Meta is training its AI on user data, and users are finding that opting out doesn't work. This raises concerns about privacy and data security, as personal information is being used without effective consent. What this means for mission teams: For mission teams using digital media for evangelism, this issue is important because it highlights the need for robust data security measures. Never share or post information that could endanger you, your team, or your work, and take cybersecurity seriously. Additionally, this is just the latest development in the data privacy fight between users, government entities, and online advertising companies, and will likely lead to more platform and data usage changes. https://www.digitaltrends.com/computing/meta-is-training-ai-on-your-data-users-find-opting-out-doesnt-work/#dt-heading-let-them-opt-out-if-they-can Meta Reels Ads Guide Meta has released a guide on how to create effective ads for Reels, their short-form video feature. The guide includes tips on using creative tools, targeting the right audience, and measuring ad performance. What this means for mission teams: For mission teams using digital media for evangelism, this guide is valuable for creating engaging Reels ads that reach your target audience. Short form videos have become the norm with social media platforms, and mission teams would be wise to adjust accordingly. https://www.socialmediatoday.com/news/meta-reels-ads-guide-infographic/745950/ Meta Advantage+ Tools and Ad Performance In their latest update Meta claims that their Advantage+ AI ad tools are showing impressive results across various campaigns. AI-generated backgrounds have increased click-through rates (CTR) by 11%, and advertisers using Advantage+ earn $4.52 for every $1 spent, which is a 22% increase compared to standard campaigns. The new sales setup has reduced the cost per action by 9%, and opportunity score recommendations have cut the cost per result by 5%. What this means for mission teams: For mission teams using digital media for evangelism, Advantage+ ads and utilizing AI content tools could improve your results. Members of the Kavanah Media team have experimented with these AI tools and did see similar performance improvements and lower costs. It should be noted, however, that any targeting parameters advertisers set when using Advantage+ Audiences (i.e. age, gender, location) are merely suggestions and the algorithms can and will ignore them if it believes it can achieve your performance goals elsewhere. In these scenarios it is best to utilize Original Audience targeting. https://www.socialmediatoday.com/news/meta-advantage-plus-ads-overview-ai/746042/ Google Discover Feed Shows Social Media Accounts Google Discover Feed is now displaying social media accounts and posts for some users. This new feature aims to provide more personalized content by integrating social media updates directly into the feed. What this means for mission teams: While this may just be a test, if rolled out this change could enable social media posts to be shown on Google search - including posts by evangelism pages. https://9to5google.com/2025/04/23/google-discover-feed-begins-surfacing-social-media-accounts-and-posts-for-some/ Meta Threads Ads for Global Advertisers Meta has launched ads on Threads, slowly making it available to select advertisers worldwide. What this means for mission teams: For mission teams using digital media for evangelism, when lanuched globally this expansion will provide an opportunity to connect with an even broader audience via Meta's ad platforms. https://www.theverge.com/news/654048/meta-threads-ads-advertisers-globally Stay Equipped for Digital Engagement At Kavanah Media, we’re committed to helping mission teams use digital tools to make God known around the world. Whether you’re looking for inspiration, practical insights, or in-depth strategy, we’ve got resources to help: Intentional Newsletter – Be encouraged each month with stories of transformed lives, ministry milestones, and the latest updates from our team. Subscribe here. Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here. Christian Media Marketing Podcast – Tune in for weekly deep dives with CEO Jon Ralls on everything from digital strategy to cybersecurity. Subscribe here or on your favorite podcast app. Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams and Cherry Messimer Article Published: April 25, 2025

Weekly Marketing Rundown - April 18, 2025 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we discuss weak Youtube Shorts, Meta's new Peer Approval system, Canva's latest features and more.  Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Meta Introduces Peer Approval for Ad Security Meta is implementing a new Peer Approval system to add accounts — a new feature that requires another trusted user to review ads before they go live. It helps stop unauthorized ads from being published and reduces costly mistakes like overspending. This is especially useful for teams managing multiple ad accounts or working in sensitive contexts. You can choose from: Default: Only suspicious ads need approval (the current default). Extra: Every ad must be approved before running. Custom: Only ads above a set budget require approval. What This Means for Teams: For mission teams, this adds an important layer of accountability and protection. If someone mistakenly creates an ad or a bad actor gains access, Peer Approval ensures nothing runs without trusted eyes on it. Setting this up is quick and can save major headaches. Use Extra or Custom settings for ad accounts where budget control and messaging are critical. Jon Ralls discussed this new system on the Christian Media Marketing Podcast. See the full episode here: https://www.kavanahmedia.com/resources/86836/episode-290-meta-peer-approval Tips for Creating YouTube Shorts YouTube Shorts are short, engaging videos that can help you reach a wider audience. This article provides tips on how to create effective YouTube Shorts, including using catchy titles, adding music, and keeping videos under 60 seconds. What This Means for Teams: For mission teams using digital media for evangelism, these tips are great for creating content that captures attention and spreads your message effectively. https://www.socialmediatoday.com/news/youtube-shorts-creation-tips/744944 Meta's Battle to Keep Instagram and WhatsApp Meta is fighting to keep Instagram and WhatsApp in their antitrust lawsuit. The results of this trial will determine if Meta's ownership of these platforms harms competition and innovation in the tech industry. What this means for mission teams: For mission teams using digital media for evangelism, this trial is important because it could affect how you use Instagram and WhatsApp for outreach. Changes in ownership or regulations might impact your digital engagement strategies and security measures. https://www.wsj.com/tech/meta-fights-to-keep-instagram-and-whatsapp-as-antitrust-trial-begins https://finance.yahoo.com/news/the-price-mark-zuckerberg-wasnt-willing-to-pay-to-halt-metas-antitrust-trial-153134257.html Canva's Biggest Redesign in 13 Years Canva has introduced its most significant redesign in over a decade, featuring new tools such as Ai integrated spreadsheet tool, batch creation and a more intuitive interface. The update aims to make design accessible to everyone, regardless of their skill level. What this means for mission teams: Many teams implementing digital engagement strategies already use Canva and with features like these it continues to be an excellent tool for content development. https://www.fastcompany.com/91313361/canva-unveils-its-biggest-redesign-in-13-years Understanding Facebook Ad Auctions Facebook ad auctions determine which ads are shown to users based on bidding, ad relevance, and quality. The auction process involves advertisers bidding for ad space, with the highest bid and most relevant ad winning the auction. Factors like user engagement and ad performance also play a role. What this means for mission teams:  Missions teams can help to ensure their ad is shown by creating high-quality ads, targeting the right audience, and optimizing their budgets. Check out Jon Loomer's explanation below: https://www.jonloomer.com/facebook-ad-auction/ Stay Equipped for Digital Engagement At Kavanah Media, we’re committed to helping mission teams use digital tools to make God known around the world. Whether you’re looking for inspiration, practical insights, or in-depth strategy, we’ve got resources to help: Intentional Newsletter – Be encouraged each month with stories of transformed lives, ministry milestones, and the latest updates from our team. Subscribe here. Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here. Christian Media Marketing Podcast – Tune in for weekly deep dives with CEO Jon Ralls on everything from digital strategy to cybersecurity. Subscribe here or on your favorite podcast app. Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams and Cherry Messimer Article Published: April 18, 2025

In this 2nd part of a 3 part series, Jon will be looking at how to create risk registers, heatmaps, and then use these tools to build strategies and plans to handle both bad and good risk. To download the software that is mentioned, you can also go to: Risk Register Software To watch this training, go here: https://youtu.be/qoMGNvY-f0I

Weekly Marketing Rundown - April 11, 2025 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we discuss weak PIN codes, social media restrictions in Türkiye, Meta's new GA4 integration, and more.  Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Avoid Using Common PIN Codes for Enhanced Security A recent cybersecurity study has identified the most commonly used four-digit PIN codes, highlighting potential vulnerabilities for users. The top 10 most frequently used PINs are: 1234 1111 0000 1342 Repeating numbers: 2222, 4444, 7777, 5555, 9999, 6666, 8888, 3333, 1212, 1122, 1010, 1313 Years: Ex. 1986, 2004 4321 2580 (straight line of buttons) 2468 6969 It is estimated that 1 in 10 people have the same pins. Using such easily guessable PINs significantly increases the risk of unauthorized access to personal accounts and devices. Cybersecurity experts advise selecting unpredictable, non-sequential PINs, and avoiding personal information like birthdates. Employing password managers can also assist in generating and securely storing complex PINs. https://www.aol.com/security-pin-codes-never-151500658.html Turkey Tightens Control on Social Media and Messaging Apps Turkey is increasing its restrictions on digital communication platforms. X (formerly Twitter) recently suspended accounts belonging to opposition voices in Turkey following a government order. Meanwhile, the Turkish government has moved to make it easier to block major platforms like WhatsApp, Instagram, Telegram, YouTube, and TikTok during times of political unrest or crisis. For mission teams working in Türkiye and similar fields, this highlights the need for caution and adaptability when using digital media. As government pressure mounts, platforms can become unreliable or inaccessible without notice. It’s critical to diversify platforms, take cybersecurity precautions, and even develop local, offline disciple-making efforts that can continue even if digital tools are temporarily lost. https://www.politico.eu/article/elon-musk-x-appeal-turkish-government-court-over-dissidents-account-suspensions https://www.techradar.com/vpn/vpn-privacy-security/turkey-wants-to-make-it-easier-for-authorities-to-block-social-media-and-messaging-apps How to Set Up GA4 Partner Integration in Meta Events Manager Meta has released a new partner integration with Google Analytics 4 (GA4), making it easier to connect your website activity data directly into Meta Events Manager. This setup helps track user behavior more precisely, offering better insights and improving conversion tracking. The integration uses your GA4 pixel to pass important events like purchases, leads, and page views into Meta, helping optimize ad delivery and reporting. It should be noted, it is unlikely that this will bypass Meta's religious data source restrictions preventing things like retargeting. Jon Loomer has released a guide on how to set it up here: https://www.jonloomer.com/ga4-partner-integration-with-meta-events-manager-setup-guide/ Impact of Facebook’s Evolving Algorithm on Digital Evangelism Facebook’s 2025 algorithm prioritizes personalized content based on user interaction, content type, recency, and engagement predictions. Recent changes have increased the visibility of suggested content and short-form videos, like Reels, while emphasizing authentic engagement over clickbait. Content that encourages meaningful interaction is now favored in the algorithm. For mission teams using digital media, this means creating engaging, shareable content—particularly short-form videos—will help reach new audiences. See buffer.com's full write up here: https://buffer.com/resources/facebook-algorithm/   Meta Struggles with Non-English Disinformation Groups are accusing Meta of not curbing misinformation for Swahili, Amharic, and other non-English languages. Experts say the company doesn’t have enough fact-checkers or tools for non-English content. Instead of expanding professional fact-checking, Meta is leaning more on user-driven systems like Community Notes, which may not work well in other languages. This is a reminder of the importance of policy compliance. While these languages currently face minimal moderation, this will change as more focus is given to these language groups. As AI moderation tools continue to improve, Meta’s systems are likely to flag more content as misinformation, even if it does not violate any policies. The Kavanah Media team has witnessed this issue in several countries worldwide with compliant ad comments being incorrectly flagged, leading to ad account restrictions. To prevent disruptions, teams should ensure their content always aligns with Meta’s policies and avoid content that could be construed as inflammatory or derogatory, especially concerning other religions and/or governments, due to the potential increase in user reporting of pages. https://www.poynter.org/fact-checking/2025/meta-disinformation-non-english-languages/ Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams and Cherry Messimer Article Published: April 11, 2025

In this multi-part series, Jon will be sharing best practices from GRC (Governance, Risk Management, and Compliance) for how to handle risk in the work of Christian Missions. Ministry and life is filled with risks and rewards, and this training will give you specifics on how to think and serve through it all. To watch this training, go here: https://youtu.be/TKsJUTJP1r8

  Navigating Negative Messages on Facebook: What the Algorithm Might Be Telling You April 8, 2025 by Amanda G. When you’re running Facebook ads and managing a message-based outreach strategy, it’s natural to wonder how your responses—or lack thereof—impact what the algorithm does next.   The Question: “If we respond to negative messages, will Meta start sending us more of them? Should we only engage with the positive ones?” Great question. Let’s break it down.   1. Meta Is Always Learning — But It’s Not Always Interpreting Meta’s algorithm learns from the behavior of people who respond to your ad. It gathers data points about them—language, location, interests, tone of engagement—and then tries to find more people like them. But here’s the catch: Meta doesn’t know whether the conversation is “positive” or “productive” by your standards. It just sees engagement. So if you get into a lengthy apologetic exchange, Meta may think, “Ah! People like this love to talk with this page,” and deliver your ad to more users with similar profiles.   2. Engagement Is Rewarded — Even If It’s Brief Another important factor: your page’s responsiveness. Meta favors pages that reply to messages quickly and consistently. But that doesn’t mean you have to get pulled into every theological debate or unproductive conversation. Best practice? Respond briefly. A simple message like, “Thanks for reaching out. You can find more information here: [link]” gives you the responsiveness boost without encouraging deeper engagement that doesn’t serve your goals.   3. You Can’t Outsmart the Algorithm, But You Can Guide It There’s no perfect formula here. Some engagement from people outside your target group is inevitable—especially if you’re running content in spaces that overlap with complex religious or cultural dynamics. The key is to stay curious. Ask yourself: What kind of people are showing up in the inbox?   Are there trends in language, tone, or belief systems?   Are these people adjacent to your target audience (e.g., same region, language, or cultural background)?   Sometimes, the “wrong” message is still coming from the right demographic.   4. Your Digital Reality Reflects Your Real-World Ministry If you engage with resistant or hostile individuals offline, you’ll likely see the same digitally. That’s not necessarily a bad sign—it’s just the nature of working in spiritually complex contexts. What matters is how you steward those interactions and guide the algorithm toward more fruitful ones.   In Summary: What Should You Do With Negative Messages? Here’s a simple decision tree: Is it respectful but not open? → Send a short response and link to more resources. Get your “engagement credit” and move on.   Is it hostile or spammy? → You can archive or mark as spam. No need to engage.   Is it potentially open, even if challenging? → Consider a thoughtful reply. It may still reach people who need it.     Final Thoughts Meta’s algorithm is a powerful tool, but it isn’t omniscient. As digital ministers and marketers, we need to help it work for us—not against us—by staying engaged, staying curious, and steering the conversation toward people who are ready for it. Have you seen patterns in your inbox you’re unsure how to handle? Drop them in the comments or message me—I’d love to help you make sense of them.  

Weekly Marketing Rundown - April 4, 2025 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we discuss Meta's targeting systems, rogue VPN apps, Echo Global's new features and more.  Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Meta’s AI Ad Targeting System: Lattice, Andromeda, and GEM Meta has shared more details about its AI-driven ad targeting, which relies on three key models: Lattice, Andromeda, and GEM (Generative Experience Model). Lattice predicts user behavior using vast engagement data, Andromeda optimizes ad delivery at scale, and GEM enhances personalization by generating ad variations based on user interactions. These systems work together to refine targeting and improve ad performance automatically. To make a long story short, with these updates Meta's targeting systems are constantly improving and are becoming VERY good at understanding target audiences. Teams should not be afraid to experiment with things like Advantage+ Audience because, due to extensive amount of data these tools have access to, Meta's targeting AI systems likely surpass a human in understanding target audiences, even reflecting subtle cultural nuances from actual user activities. https://www.socialmediatoday.com/news/meta-ai-ad-targeting-system-overview-lattice-andromeda/743763/ Facebook Introduces “Friends Only” Feed Tab Facebook is testing a new “Friends Only” feed tab, allowing users to see posts exclusively from their friends, without recommendations or content from pages and groups. This update is a response to feedback about unwanted algorithm-driven content, and gives users more control over their feed. For mission teams, this change could limit organic reach if users shift to the Friends Only tab, reducing visibility for ministry pages and group content. Paid ads and direct engagement (comments, shares, DMs) will be even more critical in order to stay in front of audiences. https://www.socialmediatoday.com/news/facebook-udpated-friends-only-content-feed-tab-og/743758/ Five VPN Apps on App Store Linked to Chinese Military A recent report uncovered that five VPN apps available on Apple’s App Store have ties to the Chinese military, raising concerns over data privacy and security. These apps allegedly collected extensive user data and potentially shared it with Chinese authorities. While Apple has removed some questionable VPNs in the past, these findings highlight ongoing risks in the VPN market. Here are the VPN apps removed: Turbo VPN VPN Proxy Master Thunder VPN Snap VPN Signal Secure VPN (not associated with the Signal messaging app) For mission teams and organizations handling sensitive communications, using a trusted, audited VPN provider is essential to prevent data leaks or government surveillance. Avoid free or unknown VPNs and prioritize security-first solutions. https://9to5mac.com/2025/04/01/five-vpn-apps-in-the-app-store-had-links-to-chinese-military/ New Echo Global Features Enhance Communication Efficiency Echo Global has rolled out two key updates to improve workflow and response times: Permission Set Groups: Users can now organize permission sets into groups, making them easier to manage and locate. This update also lays the groundwork for a new reporting feature coming soon. Auto-Reply for Live Chat: Teams can set up a one-time auto reply message based on chat filters, ensuring immediate responses to urgent inquiries. For example, a message can be triggered if a user mentions a crisis situation, offering immediate guidance before a live agent steps in. For mission teams using Echo, these updates can streamline communication, improve response times, and enhance organization. https://echoglobal.org Meta Ads May Reach Users Outside Targeted Locations Meta’s location targeting isn’t as precise as many advertisers assume. Even when targeting specific regions, ads may still reach people outside those areas due to factors like device IP variations, travel data, or Meta’s broader interpretation of user locations. For mission teams using Meta ads, this means campaigns might reach audiences beyond intended geographic regions. While this could expand reach unexpectedly, it also highlights the need to monitor ad placements and adjust strategies accordingly. https://www.jonloomer.com/meta-ads-reach-people-outside-of-the-targeted-location/ Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams and Cherry Messimer Article Published: April 4, 2025

In this episode, Jon will be sharing about Meta's new Peer Approval. He will share the options, the ones that Kavanah is using, and why.  To watch this training, go here: https://youtu.be/BV5q5rkE0F4

In this episode, Jon will be comparing and contrasting Apple vs Google Maps in regards to privacy and security for mission teams serving overseas. He will also share another option that has robust privacy and security included. To watch this training, go here: https://youtu.be/P11fhOqyGL4