Weekly Marketing Rundown - October 13th, 2023

Weekly Marketing Rundown - April 4th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Meta's new opportunity score, Google removing access to the universal analytics interface, and more. Let's dive in.  Partnership: The Discover Jesus Initiative (DJI) Our team at Kavanah Media has been working closely with multiple organizations in a coalition we call the Discover Jesus Initiative (DJI). DJI is a digital engagement effort to make Jesus known, identify seekers, and connect them with on-the-ground follow-up in some of the most unreached countries around the world. The coalition is continuing to grow and we'd love for you to get involved. For more information on how you can partner with DJI, click the link below: https://www.discoverjesusinitiative.org/ Meta Introduces the "Opportunity Score" This week, Meta has started to roll out what they call the "opportunity score" across ad accounts worldwide. The opportunity score is an automated rating from 0-100 based on how optimized your ad campaigns are. For those of you with experience running Google Ads, this is very similar to Google's optimization score. Applying recommendations from Meta will increase your score. As of now, the opportunity score will not change how your ads are served (reach, CPMs, etc. are unaffected). It doesn't hurt to check the recommendations, but as you look through them don't forget that you know more about your context than Meta does. Not all recommendations are bad, but some are, so make sure to think critically when examining your score.  For more on this, click the link below: https://www.jonloomer.com/opportunity-score/#:~:text=What%20Is%20It%3F,%2C%20ad%20set%2C%20or%20ad. Google Will Be Removing Access to Universal Analytics Properties Starting July 1st, nobody will be able to access their past Universal Analytics properties. This is part of what has been a long-term shift away from Universal Analytics to Google Analytics 4. July 1st will mark 1 year since Universal Analytics properties stopped processing hits, though all of that previous data has been accessible and will continue to be till July. If there is data in your past UA property that you still want on hand, you need to export it soon before you lose access.  For more on this, click the link below: https://support.google.com/analytics/answer/11583528?hl=en#:~:text=Google%20Analytics%204%20is%20our,starting%20on%20July%201%2C%202024. LinkedIn Announces CTV and Live Event Ads This past week at the NYC Marketing Summit, LinkedIn unveiled a few big updates to its ad platform. Coming soon, advertisers will be able to launch connected TV (CTV) campaigns on NBC Universal, Samsung, and Roku platforms. In addition to the CTV update, LinkedIn also announced they are testing a new ad format called "Live Event Ads". Live event ads would be used to promote events before, during, and after their occurrence. As of now, LinkedIn has ~1 billion worldwide users.  For more on this, click the link below: https://www.marketingbrew.com/stories/2024/04/03/linkedin-ctv-ads-marketing-summit Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: April 4th, 2024

Weekly Marketing Rundown - February 2nd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to Google responsive search ads, updates to conversion tracking for Reddit ads, and more. Let's dive in.  Google Announces Updates to Responsive Search Ads Google announced a few updates on Thursday to responsive search ads.  - After positive results in early testing, Google will roll out an update that allows Google Ads to move your second headline to the first description slot if it is predicted to improve performance. Pinning assets will prevent this from happening.  - You can now have 3 headlines and 2 descriptions set at the campaign level. These assets can be scheduled or pinned to specific positions.  - When opted into account-level automated assets, dynamic assets can be shown alongside or in place of manually created assets when it's predicted to improve performance.  For more on this, click the link below: https://www.linkedin.com/posts/ginnymarvin_drive-more-performance-from-ai-powered-search-activity-7158851996626681856-JQA_/ Reddit Announces Tealium as 1st Conversions API Partner With its IPO coming soon, Reddit has partnered with Tealium to improve its analytics capabilities. Reddit has been working hard to increase its ad offerings to advertisers over the past few years. This combination of Tealium's data management capabilities with the conversions API should improve advertisers' abilities to track effectively while remaining in compliance with data laws around the world.  For more on this, click the link below: https://www.socialmediatoday.com/news/reddit-announces-first-conversions-api-partner/706247/ Google is showing TikTok Videos in Featured Snippets TikTok videos have recently been spotted in two new high-profile areas - Google's search featured snippets and search generative engine (SGE) previews. If this becomes more common, it would mean an increased importance on TikTok videos in terms of an organic marketing strategy across other platforms. Though new platforms/sites like TikTok are becoming important SEO tools, the fundamentals of creating solid, SEO-optimized content are the same. Create high-quality content that answers your audience's questions.  For more on this, click on the link below: https://searchengineland.com/google-showing-tiktok-videos-in-sge-featured-snippets-437074 Study: American Social Media Use (Pew Research) Pew Research released a report this week detailing the social media use of the American population. The report includes great information on platform usage, demographics, and more. Some significant findings: - 83% of adults report using YouTube - 68% report using Facebook, 47% reported using Instagram - 78% of 18 to 29-year-olds say they use Instagram To access the full report, click the link below: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: February 2nd, 2024