Weekly Marketing Rundown - October 27th, 2023

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Weekly Marketing Rundown - October 27th, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about verified-only feeds on Instagram, potential new Google search ad placements, and more. Let's dive in. 

Instagram is Testing a Verified-Only Feed

Meta has begun rolling out testing for verified-only feeds to select users. As of right now, you can switch back and forth between the regular curated feed, following only, and favorites feeds. Meta has stated that the “Meta Verified feed will include posts from paying Meta Verified profiles and legacy verified accounts."

For more on this, click the link below:


Meta Sued by 42 Attorney General's Alleging Facebook and Instagram Features Are Addictive and Target Kids

Meta is currently being sued by a group of 42 state attorney generals over their app's addictive features. This bipartisan, multi-state support is rare and represents a significant challenge headed Meta's way. Should they lose this, it would likely trigger major changes to Meta's algorithm, affecting both traditional users and advertisers everywhere. 

For more on this, click the link below:


Google Potentially Testing Ads In-Between Organic Results

Google search ads have been spotted in between organic results on the search engine results page (SERP). In the past, SERPs have shown a few ads first, followed by a string of organic content, with a few more ads at the bottom of the screen. However, new screenshots have surfaced from experts showing ads in between organic results at spots in the middle of the page. Google neither confirmed nor denied that they were testing this feature. 

For more on this, click the link below:


TikTok is Experimenting With 15-Minute Uploads

TikTok is experimenting with a new 15-minute upload option, extending the current 10-minute video limit. TikTok's original video limit was 15 seconds at the beginning, which later expanded to 1 minute, 3 minutes, 5 minutes, then 10 minutes in that order. 

For more on this, click the link below:


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia

LinkedIn: https://www.linkedin.com/company/78328025/

X (Formerly Twitter): https://twitter.com/KavanahMedia


Author: Sean Ralls

Article Published: October 27th, 2023


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