Weekly Marketing Rundown - September 19, 2025
Weekly Marketing Rundown - September 19, 2025
Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! In this issue, we explore the latest updates on Ads Manager, examine Meta's Value Rules, discuss a recent issue with a Chrome plugin, and explore advancements in universal translation devices.
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Changes to Meta Ads Manager
Kavanah Media team members have noticed several changes to Meta's Ads Manager UI. Now after clicking "Publish," on an ad marketers are shown a "Preview ad Setup," popup. Users can use this new screen to double check their ad before clicking "Publish," one final time.
Additionally, when utilizing Flexible ad format Meta's and selecting images Meta's select image screen now has a "Recommended Images," row. Criteria for an image to appear there is stated as follows:
"These images uploaded to your account are recommended because they follow photography best practices, like color balance and good lighting."
For Mission Teams:
When utilizing Flexible ad format teams can leverage these recommended images to boost the total amount of creatives included in ad. As always, teams should experiment with this feature before full adoption.
Meta’s New Ad Breakdown Tool Isn’t What Advertisers Expected
Jon Loomer explains that Meta’s new “Creative Breakdown by Flexible Format” tool doesn’t give advertisers the detailed insights they hoped for. Instead of showing how each image or video was used in ads, it only shows general categories like carousels, single media, and “unknown.” This makes it hard to understand which specific creative elements are working best.
For Mission Teams:
This update is frustrating because it doesn’t help them improve ad performance based on creative data. While Flexible ad format is great for preventing Creative Fatigue, without knowing which images or videos are most effective, it’s harder to make smart decisions. This could affect how teams test content, track engagement, and manage ad budgets.
https://www.jonloomer.com/qvt/creative-breakdown-flexible-format/
Using Value Rules to Improve Meta Ad Performance
Value Rules let advertisers tell Meta which types of users are worth spending more on. You can set rules based on location, device, or audience traits, so Meta adjusts bids automatically. This helps ads reach people who are more likely to take action, without needing to manually change every setting.
For Mission Teams:
Teams can use Value Rules to stretch their budget and improve results. It’s especially useful when targeting broad audiences, since it gives the algorithm smart hints without locking it down. This can also reduce creative fatigue and lower digital security risks by avoiding unnecessary ad duplication or overly complex targeting setups.
https://www.jonloomer.com/qvt/value-rules-breakdown/
Chrome Add-On Steals Meta Ad Accounts
A dangerous Chrome browser extension has been found stealing access to Meta ad accounts. Once installed, it can grab login details and take control of ad campaigns, costing users money and exposing sensitive data. The extension spreads through phishing emails and fake websites, making it easy for unsuspecting users to fall for the trap.
For MIssion Teams:
This kind of attack targets people who manage ads and budgets. If an account is stolen, it can lead to fake ads, wasted spend, and damaged brand trust. Teams should use strong passwords, enable two-factor authentication, and avoid installing unknown browser extensions to protect their digital security.
https://www.esecurityplanet.com/news/chrome-add-on-steals-meta-ad-accounts/
How to Prevent Your Meta Ads from Wearing Out
Creative fatigue happens when people see the same ad too often and stop paying attention. It’s more likely when your audience is small, your budget is high, or you limit placements and ad variations. To avoid this, the article recommends using open targeting, Advantage+ placements, multiple text and creative versions, and AI-generated enhancements. Instead of relying on one “winning” ad, build ad sets with many different messages, formats, and visuals to keep things fresh.
For Mission Teams:
This matters for mission teams because tired ads waste money and lose audience interest. By using more creative options and fewer restrictions, teams can keep engagement strong and avoid ad blindness. It also means being careful with automation and AI tools to make sure they support your strategy without risking brand consistency or digital security.
https://www.jonloomer.com/creative-fatigue-meta-ads/
Big Tech Is Building Real-Life Universal Translators
Apple, Google, and Meta are racing to create gadgets that translate languages instantly—just like in science fiction. Devices like AirPods, Pixel phones, and Ray-Ban Meta glasses can now help people understand each other in real time. Apple supports five languages, while Google and Meta go further by mimicking voices to make translations sound more natural.
For Mission Teams:
This tech could open up global communication like never before. It may allow missions teams to connect with audiences across language barriers more easily. Teams should consider how this affects content creation, online and in person interactions, and digital security—especially with voice cloning and AI-driven data handling.
https://www.cnbc.com/2025/09/12/apple-google-meta-universal-translator.html
Is Social Media Losing Its Spark?
James O'Sullivan argues that social media is no longer about real connection. Instead, it's filled with AI-made posts, bots, and content designed just to get clicks. People are getting tired of it, scrolling without joy, while platforms stop growing. Now, smaller and more private spaces like Discord, Substack, and Patreon are becoming more popular because they focus on trust and real conversations.
For Mission Teams:
This shift means big changes. Teams may see lower engagement rates. Instead of chasing viral posts, brands may need to build smaller, loyal communities where people feel safe and heard. Strategies might need to focus more on authenticity, privacy, and long-term relationships. Digital security could also become more important as users move to platforms with tighter controls.
https://www.noemamag.com/the-last-days-of-social-media/
TikTok Deal Reached Between U.S. and China
The U.S. and China have agreed on a framework deal that could keep TikTok running in America. Treasury Secretary Scott Bessent confirmed that the deal respects national security concerns while allowing fair investment for China. President Donald Trump supported the agreement and credited TikTok with helping him connect with young voters. The deal may lead to TikTok being sold to a U.S.-based company Oracle, avoiding a ban that was set to take effect soon.
For Mission teams:
TikTok remains a key platform for reaching younger audiences- particularly in the West. However, changes in ownership or control of the app’s algorithm could affect how content is seen and promoted. Teams should prepare for shifts in ad targeting, data privacy rules, and platform stability as the deal moves forward.
https://www.nbcnews.com/tech/tech-news/trump-china-tiktok-deal-rcna231313
Stay Equipped for Digital Engagement
At Kavanah Media, we’re committed to helping mission teams use digital tools to make God known around the world. Whether you’re looking for inspiration, practical insights, or in-depth strategy, we’ve got resources to help:
Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here.
YouVersion Reading Plan– Jon Ralls, CEO of Kavanah Media, just launched a powerful 8-day devotional on YouVersion called "Living in Tension." Subscribe here
Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below.
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Authors: Cody A. and Cherry Messimer
Article Published: September 19, 2025
