Weekly Training

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Weekly Marketing Rundown - December 15th, 2023
Weekly Marketing Rundown - December 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple Meta ads updates, GA4 enhanced conversions, and more. Let's dive in.  Multiple New Meta Ads Updates Over the last week, Meta has released multiple updates to its ad platform. Some of the most notable are  - Meta is starting to roll out the ability to connect multiple WhatsApp numbers to a page - Custom Audiences that use URL or custom parameters in the audience definition may be restricted by the Meta Business Tools, meaning it will likely take longer for the audience to populate.  - Ads Manager now suggests a minimum audience size that is needed for your ad set to exit the learning phase when optimizing for specific events For more on this, click the links below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7140640218918854656-xoQX/?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7138838656416374784-m5t5/?utm_source=share&utm_medium=member_ios Enhanced Conversions Coming to Google Analytics 4 Google Analytics 4 is getting a massive upgrade to its attribution abilities, with enhanced conversions on the way. Enhanced conversions, which were already possible to set up in Google Ads, help better track and attribute conversion credit across multiple steps of a user journey. For example: a user (while signed in to Google) sees an ad on Facebook and goes to the website but doesn't buy anything. The next day, the same person clicks on a Google search ad and makes a purchase. With enhanced conversions, credit will be shared across both platforms. Under previous GA4 settings, it would have registered the above activity as two separate users and would've given full conversion credit to Google.  For more on this, click the link below: https://www.linkedin.com/feed/update/urn:li:activity:7140597070473732096/ Instagram Adds New Options to Simplify Live Streaming via Third-Party Tools Using a professional account, Instagram users can now go live via third-party tools using a stream key. The stream key can be found in the Create menu on the desktop app. A preview will be available on your computer so you know exactly how it will look once you go live.  For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-adds-new-options-to-simplify-live-streaming-via-third-party-tools/702450/ Teens, Social Media and Technology 2023 (Pew Research Center) The Pew Research Center has released an annual report on youth social media and technology use. Here are some of the larger findings from the report: - Roughly nine in ten teens say they use YouTube - Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%) - Facebook usage is higher among teens in lower-income households - Nearly half of teens say they use the internet “almost constantly". - Most teens have or have access to a smartphone (95%), a desktop or laptop computer (90%), or a gaming console (83%) For more on this, click the link below: https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 15th, 2023
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Weekly Marketing Rundown - December 8th, 2023
Weekly Marketing Rundown - December 8th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about campaign-level headlines and descriptions in Google Ads, new exclusion options for performance max, and more. Let's dive in.  Google is Testing Campaign-Level Headlines and Descriptions Google has recently started testing the ability to add campaign-level headlines and descriptions to campaigns. While this is a welcome addition on its own, there is another key update involved. Using advanced options, those with access to this feature can also schedule the pinned assets to only show during a specific date range. Google hasn't said when they plan on rolling this out to the public.  For more on this, click the link below: https://www.linkedin.com/posts/danelle-azzopardi-b06a38100_ppc-googleads-activity-7137852573994143745-Erah/?utm_source=share&utm_medium=member_ios Average Engagement Rates by Industry (November 2023) Hootsuite recently released engagement rate metrics for social platforms across multiple verticals, including (but not limited to) agencies, entertainment, and more. While we see the value in having industry-standard benchmarks, we also understand that many factors can affect what success looks like for you in your context. Industry standards are great starting points, but it's important to set your own objective benchmarks over time.  To access the statistics, click the link below: https://blog.hootsuite.com/average-engagement-rate/ Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Recent Adalytics Report Following a recent report by Adalytics showing large brands' ads appearing next to "unsavory content" via the search partner network (SPN), Google is now allowing advertisers to temporarily opt out of the SPN in their performance max and app campaigns, a feature that before the report was not available.  For more on this, click the link below: https://www.adweek.com/media/exclusive-google-lets-advertisers-opt-out-of-search-partner-network-on-all-campaigns-following-adalytics-report/ Google Analytics 4 audiences are rolled out on Google Ads Google recently announced via X that advertisers can now directly apply GA4 audiences directly within Google Ads. This means that advertisers can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process. Google also announced it is adding a few new dimensions to GA4 to provide explanations to data found within the platform.  For more on this, click on the links below: https://twitter.com/googleanalytics/status/1732155128990368085 https://searchengineland.com/google-analytics-4-audiences-google-ads-435464?utm_source=linkedin&utm_medium=social&utm_content=editorial&utm_campaign=hootsuite Instagram Tests New ‘Hype’ Option To Encourage Engagement With Stories Instagram has added a new feature to stories called Hype. This new feature allows people to post a comment to a Story that other users can then also see in-stream. This update follows multiple collaboration-based updates Instagram has released in recent months, such as collaborative posts and close friends sharing.  For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-tests-new-hype-option-encourage-engagement-stories/701623/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 8th, 2023
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Weekly Marketing Rundown - December 1st, 2023
Weekly Marketing Rundown - December 1st, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new Meta ads updates, Threads' launch in the EU, and more. Let's dive in.  5 New Facebook Ads updates Facebook has released a few new updates over the last few weeks. Here are 5 of the most notable: 1: Auto-generate Instant forms from your website 2: A new 'Flexible' ad format is rolled out to more ad accounts. This is only available with the traffic objective 3: Daily range for Budget Scheduling 4: Daily budget changes. Meta may now spend up to 75% over your daily budget when there are opportunities for scaling. 5: Background generation for Advantage+ catalog ads. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7134937978803507200-PGxe/?utm_source=share&utm_medium=member_ios Meta's "Threads" App Coming to Europe in December Months after it's official launch in other parts of the world, Meta's Threads is finally coming to Europe. The expected release date is in December.  For more on this, click the link below: https://www.wsj.com/tech/meta-threads-europe-launch-98448df5 YouTube Adds New Analytics Cards YouTube has recently added two new analytics cards for creators. The first is "Total Members", which includes subscriber data. The other is “Where Members Joined From”, which should help creators better understand what is helping their channel grow. For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-adds-new-analytics-cards-simplifies-its-product-drops-feature/701089/ UK Launches New Online Fraud Charter The UK is launching a new online fraud charter, to combat scams and other fraudulent online activity. 11 major tech companies are set to sign, a few of which are TikTok and YouTube. The charter will ask the companies who sign to introduce several systems to better protect users, including new advertiser verification and quick removal of fraudulent content. For more on this, click the link below: https://news.sky.com/story/uk-to-launch-an-online-fraud-charter-with-11-major-tech-companies-including-tiktok-snapchat-and-youtube-13019307 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 1st, 2023
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Weekly Marketing Rundown - November 24th, 2023
Weekly Marketing Rundown - November 24th, 2023 Hi everyone, We hope you and your family had a wonderful Thanksgiving! In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about premier reach Google ads placements, Google Search Generative Engine, and more. Let's dive in.  Google Ads Releases Premier Reach Google Ads has released a new placement called "Premier Reach". Available when reservation buying, Premier Reach allows advertisers to show their ads on top content with bumper, skippable in-stream, and non-skippable in-stream ads.  For more on this, click the link below: https://www.linkedin.com/posts/ciureamihai_ppc-ppc-googleads-activity-7132378851308879873-GEBa/?utm_source=share&utm_medium=member_desktop Google's Search Generative Engine is Coming in 2024 - How Will it Affect Digital Marketing? Google is rolling out its new Search Generative Engine (SGE) to the public in 2024. This will be one of the largest updates Google has released for its search engine in quite some time, and it's bound to affect multiple aspects of digital marketing. While it may end up affecting the ads space, it's expected to have the largest impact on SEO. The below blog from SEO software company Authoritas goes into great detail on what we know so far about SGE and includes predictions from a number of professionals in the industry, including Sean from our team here at Kavanah Media.  For more on this, click the link below: https://www.authoritas.com/blog/predicted-seo-impacts-of-googles-sge-roll-out YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts YouTube is somewhat secretly testing new ad-buying options that will allow advertisers to target specifically YouTube shorts, something that is not currently an option. Sources involved in the testing told AdExchanger that those involved in the testing can target ads on Shorts using age, gender, geolocation, and content category. The option to target specific channels is not yet available.  For more on this, click the link below: https://www.adexchanger.com/tv/youtube-is-quietly-piloting-an-ad-buying-program-for-youtube-shorts/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: November 24th, 2023
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Weekly Marketing Rundown - November 17th, 2023
Weekly Marketing Rundown - November 17th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new developments with the ad-free meta subscription option in the EU, new creative tools for Instagram, and more. Let's dive in.  Ad-Free Meta Products - New Developments The subscription for ad-free Meta products launched last week, giving advertisers a clearer picture of what to expect in some areas, while creating more questions in others. Here are some of the most notable updates regarding this development. - If you are subscribed to ad-free meta products, the pages you are associated with cannot run ads. https://www.facebook.com/business/help/1563729837497242 - Advertisers in some EU locations are already seeing a drop in their target audience size since this release. https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7130841010128973825-ajEn/ https://www.linkedin.com/posts/pascal-blank_meta-dataprivacy-performancemarketing-activity-7130926340987346944-D1TA/ It's still unclear how a lot of this will look long-term. This shift from Meta has appeared to satisfy the EU for now, specifically the talks of booting Meta from the EU altogether. Instagram Launches New Creation Tools for Reels and Stories Meta has unveiled a range of new updates for Instagram creation, including new filters, updated audio elements, improved drafts, and more. New English text-to-speech voices, text fonts, and styles have been added. You can also add clips with audio to Reels via Meta’s GIF “Clip Hub”. Meta’s draft process is getting an update too. It’s also rolling out new photo filters, search tools, and Reels insights. These are the latest updates in Meta’s creation ahead of the holiday rush. For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-launches-creation-tools-reels-stories-including-text/699921/ Performance Max Audience Insights Can Now be Filtered by Conversions As of this week, advertisers on the Google Ads platform using Performance Max can now see audience insights filtered by conversion. This is a welcomed addition, as you could previously only segment by clicks and impressions. This data will be very helpful, as you can add the best-performing audiences to your display and demand-gen campaigns as well. For more on this, click the link below: https://www.linkedin.com/posts/thomaseccel_ppcchat-ppc-googleads-activity-7130109749320167425-QL1y/ Meta Seeks Legislation That Would Require Parents to Approve Teens’ App Downloads Meta is advocating for parents to take responsibility for approving their teens' app downloads. The company has also expressed support for federal legislation that would require app stores to enforce age guidelines and obtain parental approval for app downloads for users under the age of 16. Meta's position is based on a recent Pew study, which revealed that 81% of U.S. adults support the idea of requiring parental consent for teens to create social media accounts. It is important to note, however, that such a policy shift would present a challenge for Meta, as it would need to comply with individual state regulations regarding app management. For more information about this article, click the link below: https://techcrunch.com/2023/11/15/meta-seeks-legislation-that-would-require-parents-to-approve-teens-app-downloads/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Authors: Sean Ralls and Joel Overstreet Article Published: November 17th, 2023