Weekly Training

In this episode, Jon will be sharing about different OSINT (Open Source Intelligence) tools that can be used to see what ports and parts of your WordPress website are vulnerable. He will also share ways that people attack websites, and what you can do to safeguard your valuable information.  To watch this training, go here: https://youtu.be/eodMsBBLPb8

Weekly Marketing Rundown - June 21st, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss Brand Identity and Engagement, AI Chatbots, Instagram Creator Insights, WhatsApp Video Group Chats, and more. Let's dive in! The Power of Video in Brand Identity and Engagement Video content has become essential for building brand identity and engaging audiences. It offers a human touch that helps brands stand out in a crowded market. Effective video marketing strategies, such as product demonstrations and storytelling by founders, foster a strong connection with consumers. Case studies like Purple's YouTube campaigns highlight how iterative video content and character-driven narratives can significantly boost engagement and brand recognition. Moreover, video marketing is crucial for both B2C and B2B brands, though it excels particularly in e-commerce. Diverse content formats, from tutorials to short-form clips, enhance consumer engagement and feedback. By continuously varying and analyzing video content, brands can better understand and reach their target audiences, driving key performance indicators and long-term growth. For more on this, click the link below: https://searchengineland.com/why-video-is-key-to-building-brand-identity-and-engagement-443201  Meta Unveils New AI Chatbots and Business Messaging Tools Meta has introduced several new AI-powered tools designed to enhance brand performance and customer engagement. Among the new offerings are AI chatbots on Messenger, developed using Meta's LLaMa 3 model, which help businesses reduce customer service costs. Additionally, Meta has launched paid marketing messages on Messenger, allowing select advertisers to send targeted messages to opted-in customers. These tools aim to drive higher return on ad spend (ROAS) and improve marketing efficiency. For instance, brands using Meta's generative AI ad creative tools have reported significant improvements in cost-per-purchase and purchase volumes. However, these advancements come with ongoing privacy concerns, emphasizing the need for Meta to implement robust safeguards. For more on this, click the link below: https://searchengineland.com/meta-ai-chatbots-business-messaging-tools-443298   Reddit Introduces Conversation Ads to Boost Engagement Reddit has launched a new ad format called Conversation Ads, designed to appear within discussion threads. This new placement capitalizes on the high engagement rates within Reddit's conversation pages, which account for 47% of its screen views. The ads aim to provide a more immersive and contextual advertising experience, enhancing brand visibility and user interaction. This development includes enhanced brand safety measures and leverages machine learning tools to ensure a secure environment for advertisers. Initial results show promising improvements in key metrics, such as brand awareness and cost per acquisition, demonstrated by Lenovo's successful use of the new format. For more on this, click the link below: https://searchengineland.com/reddit-unveils-conversation-ads-443281   Instagram Tests Creator Insights to Enhance Profile Performance for Brands Instagram is currently testing new Creator Insights tools aimed at enhancing profile performance for brands. This update is designed to provide creators with more detailed analytics, including metrics on follower demographics and content performance. The new features enable creators to track follower growth trends over time and gain insights into how their content resonates with different audience segments. This data will empower creators to make informed decisions about their content strategy and optimize their engagement tactics to better meet their audience's preferences and behaviors. Furthermore, Instagram's newest tools feature a performance summary dashboard that provides an overview of important metrics like reach, engagement rate, and follower count. These insights are vital as they offer a better understanding of each creator's influence and audience appeal by providing creators with comprehensive analytics. For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-tests-creator-insights-profile-performance-brands/719065/  WhatsApp Expands Video Group Chats to Accommodate Up to 32 Participants WhatsApp has expanded its video group chat feature, now allowing up to 32 participants to join in a single call. This enhancement comes as part of WhatsApp's ongoing efforts to meet the increasing demand for larger group interactions amidst the global shift towards remote communication. The update aims to facilitate more extensive virtual gatherings, whether for business meetings, educational purposes, or social gatherings, enhancing the app's utility for users worldwide. Users can now initiate or join video calls with significantly larger groups, leveraging WhatsApp's end-to-end encryption for secure communications. This expansion represents a strategic move by WhatsApp to compete more effectively with other video conferencing platforms, offering a familiar interface and seamless integration within its messaging ecosystem. The increased participant limit is expected to cater to diverse user needs, from casual group chats to more formal or professional settings, further solidifying WhatsApp's position as a versatile communication tool in today's digital landscape. For more on this, click the link below: https://www.socialmediatoday.com/news/whatsapp-expands-video-group-chats-to-32-participants/718948/  Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: June 21st, 2024

In this episode, Jon will be sharing several known ways to help protect yourself and your organization from social engineering types of phishing attack.  To watch this training, go here: https://youtu.be/N4ovEqbSF5U

Weekly Marketing Rundown - June 14th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Messenger, Meta Ads, Instagram, YouTube's new ad delivery system and more. Let's dive in. Instagram Tests Audience Feedback for Unpublished Reels Instagram is experimenting with a new feature that allows creators to receive feedback on their Reels before publishing them. This initiative lets users share draft Reels with a select group of friends to gather insights and suggestions. The goal is to enable creators to refine their content based on this preliminary feedback, enhancing the quality and engagement of their final posts. This move aims to support creators in producing more compelling and well-received Reels​. The feedback feature is part of Instagram’s broader strategy to bolster user engagement and content quality on its platform. By enabling pre-publication review, Instagram hopes to foster a more collaborative and iterative content creation process. This approach not only helps creators improve their Reels but also increases viewer satisfaction by ensuring that the content is more aligned with audience preferences. The feature is still in the testing phase and is expected to evolve based on user responses and effectiveness​. For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-experiments-audience-feedback-unpublished-reels-clips/718287/ Meta phasing out Dynamic Creative Ads Meta has announced that it will be phasing out Dynamic Creative ads, a tool that automatically generates ad variations to optimize performance. This change is set to take effect starting August 2024, impacting advertisers who rely on the feature to streamline their ad creation process. Dynamic Creative ads allowed advertisers to input multiple images, headlines, and calls-to-action, with Meta's algorithm combining these elements to find the most effective combinations. As the tool is discontinued, advertisers will need to adjust their strategies, potentially requiring more manual oversight to achieve similar levels of optimization and performance.  For a full update from Google Marketing live, click the link below: https://www.jonloomer.com/qvt/dynamic-creative-is-going-away/ Meta Introduces Communities Feature on Messenger Meta has quietly rolled out a new "Communities" feature on Messenger, designed to help users organize and communicate more efficiently within groups such as organizations, schools, and private groups. This new feature allows users to create dedicated spaces for real-time communication, independent of Facebook Groups. Each Community has a central "Home" space where administrators can post updates and announcements, fostering better engagement and connectivity among members​. Communities can accommodate up to 5,000 participants and use shareable links for easy onboarding. Unlike WhatsApp Communities, Messenger Communities leverage Facebook's social graph for invitations, eliminating the need for phone numbers and making it easier to grow communities using Facebook connections. This move reflects Meta's strategy to enhance Messenger's functionality and integrate a broader social networking aspect into the app​ For more on this, click the link below: https://techcrunch.com/2024/06/07/meta-quietly-rolls-out-communities-on-messenger/?guccounter=1  Brands Embrace Ad-Free Features on Social Media Nearly half of US adults in a recent poll stated that the comments are just an integral part of their social media experience (click here below for graph). Some brands are responding to this trend and emphasizing organic strategies and engagement with users via DM’s and comments as opposed to paid advertisements.  While this trend is beginning in the US it may impact advertisers globally. This trend does not necessarily mean that organic social media campaigns are more effective than paid advertising- it simply means advertisers cannot ignore the comment section.  For more on this, click the link below: https://www.emarketer.com/content/brands-embracing-ad-free-features-on-social-media-like-comments-dms/ YouTube's New Server-Injected Ads Make Ad Blocking Ineffective YouTube is introducing a new ad delivery system that makes ad blockers ineffective. These server-injected ads come directly from YouTube’s servers, bypassing traditional ad-blocking tools. This change ensures that ads will be seen by viewers regardless of their ad-blocking software. For advertisers, it guarantees better ad visibility and reach. However, for users who prefer an uninterrupted viewing experience, it may be a less welcome development. This new approach could significantly impact both user experience and advertising strategies on the platform. For more on this, click the link below: https://www.androidpolice.com/youtube-next-server-injected-ads-impossible-to-block   Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: June 14th, 2024

In this episode, Jon will be sharing about a brand new, free Bible plugin for your Wordpress websites. It is a great tool made and dreamed up by one of the Kavanah Media team members, and Discover Jesus Initiative directors. To watch this training, go here: https://youtu.be/xyceCGuZq0U To go to the software page, go to thebibleplugin.com  

Weekly Marketing Rundown - June 7th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Facebook and Instagram Embrace Their New Role as Video Platforms In a recent shift, Facebook and Instagram have redefined themselves primarily as video platforms. This strategic pivot comes as both platforms report significant increases in video consumption. On Facebook, users are now spending an average of 17 minutes daily watching videos, while Instagram users dedicate about 21 minutes each day to video content. This transition underscores the growing dominance of video in social media engagement and the platforms' efforts to capture audience attention through dynamic visual content. Meta, the parent company of both platforms, is enhancing its video features to compete more effectively with other video-centric social media like TikTok and YouTube. This includes improving the user experience for watching and creating videos, emphasizing short-form content such as Reels on Instagram, and integrating more advanced video editing tools. These updates reflect Meta's strategy to boost user engagement and attract more advertisers by leveraging the increasing preference for video content among users. For more on this, click the link below: https://www.marketingbrew.com/stories/2024/06/03/facebook-and-instagram-are-officially-video-platforms  Instagram Tests Unskippable Video Ads in Feeds Instagram is conducting tests on unskippable video ads in user feeds, a potential shift in its advertising model that could impact user experience. The platform is exploring the effectiveness of these ads, which users cannot skip, in capturing audience attention and driving engagement. This move indicates Instagram's ongoing efforts to refine its advertising strategies and monetization methods. However, the introduction of unskippable video ads raises questions about user satisfaction and acceptance. As the platform evaluates the outcomes of these tests, users and advertisers alike will be closely monitoring the implications for their Instagram experience and marketing efforts. For a full update from Google Marketing live, click the link below: https://searchengineland.com/instagram-unskippable-video-ads-feed-test-442856    Meta Faces 11 EU Complaints Over Personal Data Usage for AI Model Training Meta, the parent company of Facebook, is under scrutiny in the European Union with 11 complaints filed against it for allegedly using personal data to train artificial intelligence (AI) models without proper consent. The complaints, lodged by privacy advocacy groups across multiple EU countries, raise concerns over Meta's practices in harvesting user data to refine AI algorithms, potentially violating the bloc's strict data protection laws. The complaints come amidst heightened regulatory scrutiny globally over tech giants' data handling practices, marking another chapter in the ongoing debate over the balance between innovation and privacy. The complaints highlight growing concerns about the transparency and ethics of AI development, particularly in the realm of social media platforms. Meta's vast user base provides a rich trove of data that can be utilized to train AI models, but the allegations suggest a lack of clarity regarding how this data is collected, stored, and used. As the EU continues to enforce stringent data protection regulations, the outcome of these complaints could have significant implications not only for Meta but for the broader tech industry, setting precedents for data privacy and AI development practices in the digital age. For more on this, click the link below: https://www.reuters.com/technology/meta-gets-11-eu-complaints-over-use-personal-data-train-ai-models-2024-06-06/  Google to Stop Indexing Non-Mobile-Friendly Sites After July 5th Google has announced that starting July 5th, it will no longer index websites that are not mobile-friendly. Websites that fail to meet mobile usability standards will be excluded from Google's search index, potentially reducing their visibility and traffic. This change highlights the importance of optimizing websites for mobile users, as more people rely on their smartphones for internet access. Google’s move is aimed at ensuring that search results prioritize sites that offer a seamless and accessible experience across all devices. Website owners are encouraged to review and update their mobile compatibility to maintain their presence in Google’s search results. For more on this, click the link below: https://searchengineland.com/google-wont-index-sites-that-do-not-work-on-mobile-devices-after-july-5th-442851    OpenAI Teams Up with Big Players, Tapping into New Data Sources OpenAI is teaming up with a bunch of big names, from industry giants to academic institutions. These partnerships mean that OpenAI's bots now have access to a ton of fresh data that was previously off-limits. These new data sources will only aid the algorithm in becoming that much more intelligent. All of this data also benefits those utilizing digital engagement as well. Kavanah Media has partners who have built custom ChatGPT instances for their teams to use in online correspondence. The tools have dramatically reduced the time it takes to write quality in depth answers to questions they receive. For more on this, click the link below: https://searchengineland.com/openais-growing-list-of-partnerships-442974     Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: June 7th, 2024

In this episode, Jon will be sharing why celebration is so important in the digital engagement journey, and some ways that you can bring glory to God as we celebrate what the Lord is doing. To watch this training, go here: https://youtu.be/e60BAxNZf8o

Weekly Marketing Rundown - May 31st, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Meta Explores Paid AI Assistant to Compete with Tech Giants Meta Platforms is working on a paid version of its AI assistant, Meta AI, to rival similar offerings from Google, Microsoft, and OpenAI. This strategic move is part of Meta's broader effort to expand its AI capabilities and establish a stronger foothold in the competitive AI landscape. The company plans to integrate Meta AI into various platforms, including WhatsApp, where it's currently undergoing limited testing in multiple countries. The Meta AI assistant on WhatsApp allows users to interact with the chatbot while ensuring their privacy is maintained, as personal messages remain end-to-end encrypted. Meta’s ongoing investments and the upcoming release of its new AI model, Llama 3, underscore its commitment to advancing AI technology and enhancing user experience across its services. For more on this, click the link below: https://www.perplexity.ai/page/Meta-works-on-j5tZ0o30Ss.VQz4EgL8FMg Social Media Giants Target TikTok's Ad Revenue As TikTok continues to dominate the social media landscape, competitors like Snapchat, Meta, Pinterest, and Google are strategizing to capture some of its lucrative ad dollars. Each platform is leveraging its unique strengths to appeal to advertisers. Snapchat is emphasizing its AR capabilities and direct shopping features, while Meta focuses on integrating short-form video ads across Facebook and Instagram. Pinterest, known for its discovery and shopping potential, is enhancing its ad tools to attract brands. Meanwhile, Google is promoting YouTube Shorts as a direct competitor to TikTok, highlighting its massive user base and sophisticated ad targeting options. These platforms are also capitalizing on concerns around TikTok's data privacy issues and regulatory scrutiny. Advertisers wary of TikTok's uncertain future are considering reallocating budgets to these alternative platforms. Additionally, each company is enhancing its advertising solutions with new formats and better analytics to demonstrate superior ROI. This competitive landscape is not only about capturing ad dollars but also about innovation in ad technology and user engagement strategies to retain and grow their respective audiences For a full update from Google Marketing live, click the link below: https://digiday.com/marketing/how-snapchat-meta-pinterest-and-google-are-eyeing-up-tiktok-ad-dollars/  WhatsApp Developing New Channel Analytics Feature for Web Client WhatsApp is working on a new channel analytics feature for its web client, designed to help users gain insights into their channel performance. This upcoming tool will provide detailed metrics on various aspects such as the number of followers, views, and engagement rates. By offering these analytics, WhatsApp aims to empower channel administrators with the data needed to better understand their audience and optimize content strategies. This new feature is currently under development and is expected to enhance the user experience for those managing channels on the WhatsApp web platform.  For more on this, click the link below: https://wabetainfo.com/whatsapp-is-working-on-a-new-channel-analytics-feature-for-the-web-client/ TikTok's Reputation Sees Significant Decline in 2024 Harris Poll According to the latest Axios Harris Poll 100, TikTok's reputation has taken a notable hit, dropping 14 spots to rank 94th among the most visible companies in the United States. This decline reflects growing concerns over privacy, security, and the platform's impact on mental health. The poll highlights a shift in public perception as more users and regulators scrutinize the app's practices and influence. The 2024 ranking reveals that TikTok, despite its popularity, faces increasing challenges in maintaining a positive image amid ongoing controversies. The drop in the poll underscores the importance of addressing these issues as the company navigates a landscape of heightened regulatory scrutiny and evolving public expectations. For more on this, click the link below: https://www.axios.com/2024/05/30/tiktok-reputation-axios-harris-poll-100 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: May 31st, 2024

In this episode, Jon will be sharing 3 things that we feel are important and need to be created in your online to offline journeys for spiritual seekers.  To watch this training, go here: https://youtu.be/GUFjon-mHJQ

Weekly Marketing Rundown - May 24th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Meta Rolling Out Sitelinks for Ads to the Public After beginning testing last month, Meta is rolling out site links for Facebook ads to the public. When creating a new ad, you may notice an 'Ad sources' section at the ad level, where you can input their website URL. Meta will attempt to automatically generate useful site links from the provided URL. If the automatic suggestions are not suitable or if no suggestions are found, advertisers have the option to manually add site links. To implement site links in an ad, at least three links must be added. Meta optimizes the display of these links, showing them when it believes they will enhance ad performance. For those interested in tracking, custom UTM parameters can be added to the destination link of each site link, allowing for detailed monitoring of traffic from these links in tools like Google Analytics. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7198579240152244224-25cu/ Updates from Google Marketing Live At Google Marketing Live, Google rolled out some updates in ad tech using generative AI. With new AI tools, businesses can now easily create a variety of ad assets quickly. New features include image editing tools and immersive Shopping ads that make it super easy to produce diverse, high-converting ads quickly. While mostly geared towards e-commerce, updates include virtual-try-ons and 3D ads. New image editing tools that let advertisers add objects, extend backgrounds, and crop images to fit any format or size could prove particularly useful to advertisers in the digital engagement world. For a full update from Google Marketing live, click the link below: https://blog.google/products/ads-commerce/ai-creativity-google-marketing-live/ Survey: Instagram Outpaces TikTok in Video-Based User Acquisition: A recent survey by app marketing firm Zoomd reveals that Instagram has surpassed TikTok in attracting users through video content. According to the survey, 79% of marketers allocate at least 75% of their user acquisition budget to Instagram, compared to TikTok. This preference is attributed to Instagram's more mature advertising platform and established user base, making it a more reliable choice for marketers aiming for video-driven user growth. The survey highlights the evolving landscape of social media marketing, with Instagram's robust analytics and advertising tools providing a competitive edge. Marketers find Instagram's ecosystem conducive for achieving higher engagement and conversion rates, despite TikTok's rapid growth and popularity among younger demographics. This trend underscores the strategic decisions businesses must make in optimizing their social media investments to maximize returns. For more on this, click the link below: https://www.marketingdive.com/news/instagram-beats-tiktok-video-based-user-acquisition-zoomd-survey/715598/ X to Require ID Confirmation from Ad Revenue Share Participants X, formerly known as Twitter, is implementing a new policy that will require participants in its ad revenue-sharing program to confirm their identities. This move aims to enhance the transparency and integrity of its advertising model, ensuring that revenue is shared with verified content creators. By mandating ID confirmation, X intends to build a more secure and reliable environment for both advertisers and creators, potentially leading to higher trust and increased participation in the revenue-sharing program. This requirement is part of a broader effort by X to revamp its advertising and content monetization strategies. It reflects an industry-wide push towards greater accountability in digital advertising, where ensuring the authenticity of content creators has become crucial. For creators, this means they will need to complete an identity verification process to benefit from ad revenues, which could impact the ease of entry or continuation for some. For more on this, click the link below: https://www.socialmediatoday.com/news/x-require-ad-revenue-share-participants-confirm-id/716946/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls, Cody Adams, and Yari Soto Article Published: May 24th, 2024

In this episode, Jon will be sharing several things to think through, tools to use, and types of groups that you may want to consider as you move a seeker from online to offline connections. To watch this training, go here: https://youtu.be/ANmGwLu4eXE

Weekly Marketing Rundown - May 17th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about advertiser-branded QR codes on YouTube, Netflix entering the ad technology space, and more. Let's dive in.  YouTube Introduces QR Codes for Advertisers to Enhance Viewer Engagement YouTube is set to enhance interactivity within its advertising platform by introducing QR codes that advertisers can incorporate into their ads. This new feature allows viewers to scan QR codes displayed in video ads to directly access websites, promotions, or additional information, bridging the gap between advertisement and action seamlessly. The introduction of QR codes aims to simplify the process for viewers to engage with ad content, potentially increasing conversion rates and providing advertisers with a direct and measurable way to gauge ad performance. The deployment of QR codes within ads represents a strategic move by YouTube to adapt to evolving digital marketing trends, where convenience and quick access are highly valued by consumers. This feature not only facilitates a smoother viewer experience by eliminating the need to manually search for the advertised product or service but also enhances the ability for advertisers to offer more complex and interactive content. As this feature rolls out, it could significantly shift the dynamics of viewer engagement on the platform, offering a more interactive and integrated approach to video advertising on YouTube. For more on this, click on the link below: https://9to5google.com/2024/05/15/youtube-advertiser-qr-codes/ Google to Limit Functionality in Suspended Ads Accounts Starting June 2024 Starting in June 2024, Google will enforce new restrictions on the functionality of suspended Google Ads accounts. Advertisers whose accounts have been suspended will still be able to access them, but their capabilities within these accounts will be significantly reduced. The following capabilities will still be there for suspended accounts: - Billing options: Make a payment, download tax documents, add a payment method - Account settings: Cancel account and claim refunds - Appeals and verification: Appeal a suspension, complete advertiser verification - Security Settings: Update security settings within the Google Ads account - Navigate to any page on their Google Ads account - Read information and download associated reports from their Google Ads account All other actions will be disabled until the suspension is removed.  For more on this, click on the link below: https://support.google.com/adspolicy/answer/14899401?hl=en#:~:text=Advertisers%20will%20be%20informed%20in,documents%2C%20add%20a%20payment%20method Netflix is Developing In-House Advertising Technology  Netflix is taking significant steps to advance its advertising capabilities by developing an in-house advertising technology platform. This strategic move is aimed at improving the efficiency and effectiveness of ad delivery on its streaming service. By transitioning to a proprietary system, Netflix seeks to better control the integration and management of advertisements, offering a more seamless viewing experience for subscribers who opt for ad-supported plans. This shift suggests a potential decrease in reliance on third-party advertising partners and technology, which could streamline operations and potentially increase ad revenue. As Netflix continues to innovate within the competitive streaming market, this in-house approach may provide the flexibility and agility needed to adapt quickly to changing market demands and viewer preferences. For more on this, click on the link below: https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/ Meta Faces New EU Probe Over Allegations of Addictive Algorithms Harming Children Meta is under scrutiny once again as it faces a new probe by the European Union regarding its algorithms. This investigation aims to determine if Meta's algorithms violate EU laws designed to protect minors from digital harms. Concerns have been raised about the nature of content delivery mechanisms used by platforms like Facebook and Instagram, which may prioritize engagement at the risk of exacerbating issues related to mental health among young users. The EU's inquiry will examine the specific ways in which Meta's algorithms engage users and the extent to which these methods may be considered harmful. This probe is part of broader efforts by the EU to enforce stricter regulations on digital platforms, ensuring they uphold a high standard of responsibility, especially when it comes to protecting younger audiences. Meta's practices have come under increasing pressure as regulators push for more transparency and accountability in how social media companies operate their algorithms and manage user data, particularly for vulnerable groups such as children. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 17th, 2024