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Weekly Marketing Rundown - November 17th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new developments with the ad-free meta subscription option in the EU, new creative tools for Instagram, and more. Let's dive in. Ad-Free Meta Products - New Developments The subscription for ad-free Meta products launched last week, giving advertisers a clearer picture of what to expect in some areas, while creating more questions in others. Here are some of the most notable updates regarding this development. - If you are subscribed to ad-free meta products, the pages you are associated with cannot run ads. https://www.facebook.com/business/help/1563729837497242 - Advertisers in some EU locations are already seeing a drop in their target audience size since this release. https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7130841010128973825-ajEn/ https://www.linkedin.com/posts/pascal-blank_meta-dataprivacy-performancemarketing-activity-7130926340987346944-D1TA/ It's still unclear how a lot of this will look long-term. This shift from Meta has appeared to satisfy the EU for now, specifically the talks of booting Meta from the EU altogether. Instagram Launches New Creation Tools for Reels and Stories Meta has unveiled a range of new updates for Instagram creation, including new filters, updated audio elements, improved drafts, and more. New English text-to-speech voices, text fonts, and styles have been added. You can also add clips with audio to Reels via Meta’s GIF “Clip Hub”. Meta’s draft process is getting an update too. It’s also rolling out new photo filters, search tools, and Reels insights. These are the latest updates in Meta’s creation ahead of the holiday rush. For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-launches-creation-tools-reels-stories-including-text/699921/ Performance Max Audience Insights Can Now be Filtered by Conversions As of this week, advertisers on the Google Ads platform using Performance Max can now see audience insights filtered by conversion. This is a welcomed addition, as you could previously only segment by clicks and impressions. This data will be very helpful, as you can add the best-performing audiences to your display and demand-gen campaigns as well. For more on this, click the link below: https://www.linkedin.com/posts/thomaseccel_ppcchat-ppc-googleads-activity-7130109749320167425-QL1y/ Meta Seeks Legislation That Would Require Parents to Approve Teens’ App Downloads Meta is advocating for parents to take responsibility for approving their teens' app downloads. The company has also expressed support for federal legislation that would require app stores to enforce age guidelines and obtain parental approval for app downloads for users under the age of 16. Meta's position is based on a recent Pew study, which revealed that 81% of U.S. adults support the idea of requiring parental consent for teens to create social media accounts. It is important to note, however, that such a policy shift would present a challenge for Meta, as it would need to comply with individual state regulations regarding app management. For more information about this article, click the link below: https://techcrunch.com/2023/11/15/meta-seeks-legislation-that-would-require-parents-to-approve-teens-app-downloads/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. https://linktr.ee/kavanahmedia Authors: Sean Ralls and Joel Overstreet Article Published: November 17th, 2023