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Weekly Marketing Rundown - June 7th, 2024
Weekly Marketing Rundown - June 7th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Facebook and Instagram Embrace Their New Role as Video Platforms In a recent shift, Facebook and Instagram have redefined themselves primarily as video platforms. This strategic pivot comes as both platforms report significant increases in video consumption. On Facebook, users are now spending an average of 17 minutes daily watching videos, while Instagram users dedicate about 21 minutes each day to video content. This transition underscores the growing dominance of video in social media engagement and the platforms' efforts to capture audience attention through dynamic visual content. Meta, the parent company of both platforms, is enhancing its video features to compete more effectively with other video-centric social media like TikTok and YouTube. This includes improving the user experience for watching and creating videos, emphasizing short-form content such as Reels on Instagram, and integrating more advanced video editing tools. These updates reflect Meta's strategy to boost user engagement and attract more advertisers by leveraging the increasing preference for video content among users. For more on this, click the link below: https://www.marketingbrew.com/stories/2024/06/03/facebook-and-instagram-are-officially-video-platforms  Instagram Tests Unskippable Video Ads in Feeds Instagram is conducting tests on unskippable video ads in user feeds, a potential shift in its advertising model that could impact user experience. The platform is exploring the effectiveness of these ads, which users cannot skip, in capturing audience attention and driving engagement. This move indicates Instagram's ongoing efforts to refine its advertising strategies and monetization methods. However, the introduction of unskippable video ads raises questions about user satisfaction and acceptance. As the platform evaluates the outcomes of these tests, users and advertisers alike will be closely monitoring the implications for their Instagram experience and marketing efforts. For a full update from Google Marketing live, click the link below: https://searchengineland.com/instagram-unskippable-video-ads-feed-test-442856    Meta Faces 11 EU Complaints Over Personal Data Usage for AI Model Training Meta, the parent company of Facebook, is under scrutiny in the European Union with 11 complaints filed against it for allegedly using personal data to train artificial intelligence (AI) models without proper consent. The complaints, lodged by privacy advocacy groups across multiple EU countries, raise concerns over Meta's practices in harvesting user data to refine AI algorithms, potentially violating the bloc's strict data protection laws. The complaints come amidst heightened regulatory scrutiny globally over tech giants' data handling practices, marking another chapter in the ongoing debate over the balance between innovation and privacy. The complaints highlight growing concerns about the transparency and ethics of AI development, particularly in the realm of social media platforms. Meta's vast user base provides a rich trove of data that can be utilized to train AI models, but the allegations suggest a lack of clarity regarding how this data is collected, stored, and used. As the EU continues to enforce stringent data protection regulations, the outcome of these complaints could have significant implications not only for Meta but for the broader tech industry, setting precedents for data privacy and AI development practices in the digital age. For more on this, click the link below: https://www.reuters.com/technology/meta-gets-11-eu-complaints-over-use-personal-data-train-ai-models-2024-06-06/  Google to Stop Indexing Non-Mobile-Friendly Sites After July 5th Google has announced that starting July 5th, it will no longer index websites that are not mobile-friendly. Websites that fail to meet mobile usability standards will be excluded from Google's search index, potentially reducing their visibility and traffic. This change highlights the importance of optimizing websites for mobile users, as more people rely on their smartphones for internet access. Google’s move is aimed at ensuring that search results prioritize sites that offer a seamless and accessible experience across all devices. Website owners are encouraged to review and update their mobile compatibility to maintain their presence in Google’s search results. For more on this, click the link below: https://searchengineland.com/google-wont-index-sites-that-do-not-work-on-mobile-devices-after-july-5th-442851    OpenAI Teams Up with Big Players, Tapping into New Data Sources OpenAI is teaming up with a bunch of big names, from industry giants to academic institutions. These partnerships mean that OpenAI's bots now have access to a ton of fresh data that was previously off-limits. These new data sources will only aid the algorithm in becoming that much more intelligent. All of this data also benefits those utilizing digital engagement as well. Kavanah Media has partners who have built custom ChatGPT instances for their teams to use in online correspondence. The tools have dramatically reduced the time it takes to write quality in depth answers to questions they receive. For more on this, click the link below: https://searchengineland.com/openais-growing-list-of-partnerships-442974     Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: June 7th, 2024
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Weekly Marketing Rundown - May 31st, 2024
Weekly Marketing Rundown - May 31st, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Meta Explores Paid AI Assistant to Compete with Tech Giants Meta Platforms is working on a paid version of its AI assistant, Meta AI, to rival similar offerings from Google, Microsoft, and OpenAI. This strategic move is part of Meta's broader effort to expand its AI capabilities and establish a stronger foothold in the competitive AI landscape. The company plans to integrate Meta AI into various platforms, including WhatsApp, where it's currently undergoing limited testing in multiple countries. The Meta AI assistant on WhatsApp allows users to interact with the chatbot while ensuring their privacy is maintained, as personal messages remain end-to-end encrypted. Meta’s ongoing investments and the upcoming release of its new AI model, Llama 3, underscore its commitment to advancing AI technology and enhancing user experience across its services. For more on this, click the link below: https://www.perplexity.ai/page/Meta-works-on-j5tZ0o30Ss.VQz4EgL8FMg Social Media Giants Target TikTok's Ad Revenue As TikTok continues to dominate the social media landscape, competitors like Snapchat, Meta, Pinterest, and Google are strategizing to capture some of its lucrative ad dollars. Each platform is leveraging its unique strengths to appeal to advertisers. Snapchat is emphasizing its AR capabilities and direct shopping features, while Meta focuses on integrating short-form video ads across Facebook and Instagram. Pinterest, known for its discovery and shopping potential, is enhancing its ad tools to attract brands. Meanwhile, Google is promoting YouTube Shorts as a direct competitor to TikTok, highlighting its massive user base and sophisticated ad targeting options. These platforms are also capitalizing on concerns around TikTok's data privacy issues and regulatory scrutiny. Advertisers wary of TikTok's uncertain future are considering reallocating budgets to these alternative platforms. Additionally, each company is enhancing its advertising solutions with new formats and better analytics to demonstrate superior ROI. This competitive landscape is not only about capturing ad dollars but also about innovation in ad technology and user engagement strategies to retain and grow their respective audiences For a full update from Google Marketing live, click the link below: https://digiday.com/marketing/how-snapchat-meta-pinterest-and-google-are-eyeing-up-tiktok-ad-dollars/  WhatsApp Developing New Channel Analytics Feature for Web Client WhatsApp is working on a new channel analytics feature for its web client, designed to help users gain insights into their channel performance. This upcoming tool will provide detailed metrics on various aspects such as the number of followers, views, and engagement rates. By offering these analytics, WhatsApp aims to empower channel administrators with the data needed to better understand their audience and optimize content strategies. This new feature is currently under development and is expected to enhance the user experience for those managing channels on the WhatsApp web platform.  For more on this, click the link below: https://wabetainfo.com/whatsapp-is-working-on-a-new-channel-analytics-feature-for-the-web-client/ TikTok's Reputation Sees Significant Decline in 2024 Harris Poll According to the latest Axios Harris Poll 100, TikTok's reputation has taken a notable hit, dropping 14 spots to rank 94th among the most visible companies in the United States. This decline reflects growing concerns over privacy, security, and the platform's impact on mental health. The poll highlights a shift in public perception as more users and regulators scrutinize the app's practices and influence. The 2024 ranking reveals that TikTok, despite its popularity, faces increasing challenges in maintaining a positive image amid ongoing controversies. The drop in the poll underscores the importance of addressing these issues as the company navigates a landscape of heightened regulatory scrutiny and evolving public expectations. For more on this, click the link below: https://www.axios.com/2024/05/30/tiktok-reputation-axios-harris-poll-100 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: May 31st, 2024
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Weekly Marketing Rundown - May 24th, 2024
Weekly Marketing Rundown - May 24th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Meta Rolling Out Sitelinks for Ads to the Public After beginning testing last month, Meta is rolling out site links for Facebook ads to the public. When creating a new ad, you may notice an 'Ad sources' section at the ad level, where you can input their website URL. Meta will attempt to automatically generate useful site links from the provided URL. If the automatic suggestions are not suitable or if no suggestions are found, advertisers have the option to manually add site links. To implement site links in an ad, at least three links must be added. Meta optimizes the display of these links, showing them when it believes they will enhance ad performance. For those interested in tracking, custom UTM parameters can be added to the destination link of each site link, allowing for detailed monitoring of traffic from these links in tools like Google Analytics. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7198579240152244224-25cu/ Updates from Google Marketing Live At Google Marketing Live, Google rolled out some updates in ad tech using generative AI. With new AI tools, businesses can now easily create a variety of ad assets quickly. New features include image editing tools and immersive Shopping ads that make it super easy to produce diverse, high-converting ads quickly. While mostly geared towards e-commerce, updates include virtual-try-ons and 3D ads. New image editing tools that let advertisers add objects, extend backgrounds, and crop images to fit any format or size could prove particularly useful to advertisers in the digital engagement world. For a full update from Google Marketing live, click the link below: https://blog.google/products/ads-commerce/ai-creativity-google-marketing-live/ Survey: Instagram Outpaces TikTok in Video-Based User Acquisition: A recent survey by app marketing firm Zoomd reveals that Instagram has surpassed TikTok in attracting users through video content. According to the survey, 79% of marketers allocate at least 75% of their user acquisition budget to Instagram, compared to TikTok. This preference is attributed to Instagram's more mature advertising platform and established user base, making it a more reliable choice for marketers aiming for video-driven user growth. The survey highlights the evolving landscape of social media marketing, with Instagram's robust analytics and advertising tools providing a competitive edge. Marketers find Instagram's ecosystem conducive for achieving higher engagement and conversion rates, despite TikTok's rapid growth and popularity among younger demographics. This trend underscores the strategic decisions businesses must make in optimizing their social media investments to maximize returns. For more on this, click the link below: https://www.marketingdive.com/news/instagram-beats-tiktok-video-based-user-acquisition-zoomd-survey/715598/ X to Require ID Confirmation from Ad Revenue Share Participants X, formerly known as Twitter, is implementing a new policy that will require participants in its ad revenue-sharing program to confirm their identities. This move aims to enhance the transparency and integrity of its advertising model, ensuring that revenue is shared with verified content creators. By mandating ID confirmation, X intends to build a more secure and reliable environment for both advertisers and creators, potentially leading to higher trust and increased participation in the revenue-sharing program. This requirement is part of a broader effort by X to revamp its advertising and content monetization strategies. It reflects an industry-wide push towards greater accountability in digital advertising, where ensuring the authenticity of content creators has become crucial. For creators, this means they will need to complete an identity verification process to benefit from ad revenues, which could impact the ease of entry or continuation for some. For more on this, click the link below: https://www.socialmediatoday.com/news/x-require-ad-revenue-share-participants-confirm-id/716946/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls, Cody Adams, and Yari Soto Article Published: May 24th, 2024
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Weekly Marketing Rundown - May 17th, 2024
Weekly Marketing Rundown - May 17th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about advertiser-branded QR codes on YouTube, Netflix entering the ad technology space, and more. Let's dive in.  YouTube Introduces QR Codes for Advertisers to Enhance Viewer Engagement YouTube is set to enhance interactivity within its advertising platform by introducing QR codes that advertisers can incorporate into their ads. This new feature allows viewers to scan QR codes displayed in video ads to directly access websites, promotions, or additional information, bridging the gap between advertisement and action seamlessly. The introduction of QR codes aims to simplify the process for viewers to engage with ad content, potentially increasing conversion rates and providing advertisers with a direct and measurable way to gauge ad performance. The deployment of QR codes within ads represents a strategic move by YouTube to adapt to evolving digital marketing trends, where convenience and quick access are highly valued by consumers. This feature not only facilitates a smoother viewer experience by eliminating the need to manually search for the advertised product or service but also enhances the ability for advertisers to offer more complex and interactive content. As this feature rolls out, it could significantly shift the dynamics of viewer engagement on the platform, offering a more interactive and integrated approach to video advertising on YouTube. For more on this, click on the link below: https://9to5google.com/2024/05/15/youtube-advertiser-qr-codes/ Google to Limit Functionality in Suspended Ads Accounts Starting June 2024 Starting in June 2024, Google will enforce new restrictions on the functionality of suspended Google Ads accounts. Advertisers whose accounts have been suspended will still be able to access them, but their capabilities within these accounts will be significantly reduced. The following capabilities will still be there for suspended accounts: - Billing options: Make a payment, download tax documents, add a payment method - Account settings: Cancel account and claim refunds - Appeals and verification: Appeal a suspension, complete advertiser verification - Security Settings: Update security settings within the Google Ads account - Navigate to any page on their Google Ads account - Read information and download associated reports from their Google Ads account All other actions will be disabled until the suspension is removed.  For more on this, click on the link below: https://support.google.com/adspolicy/answer/14899401?hl=en#:~:text=Advertisers%20will%20be%20informed%20in,documents%2C%20add%20a%20payment%20method Netflix is Developing In-House Advertising Technology  Netflix is taking significant steps to advance its advertising capabilities by developing an in-house advertising technology platform. This strategic move is aimed at improving the efficiency and effectiveness of ad delivery on its streaming service. By transitioning to a proprietary system, Netflix seeks to better control the integration and management of advertisements, offering a more seamless viewing experience for subscribers who opt for ad-supported plans. This shift suggests a potential decrease in reliance on third-party advertising partners and technology, which could streamline operations and potentially increase ad revenue. As Netflix continues to innovate within the competitive streaming market, this in-house approach may provide the flexibility and agility needed to adapt quickly to changing market demands and viewer preferences. For more on this, click on the link below: https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/ Meta Faces New EU Probe Over Allegations of Addictive Algorithms Harming Children Meta is under scrutiny once again as it faces a new probe by the European Union regarding its algorithms. This investigation aims to determine if Meta's algorithms violate EU laws designed to protect minors from digital harms. Concerns have been raised about the nature of content delivery mechanisms used by platforms like Facebook and Instagram, which may prioritize engagement at the risk of exacerbating issues related to mental health among young users. The EU's inquiry will examine the specific ways in which Meta's algorithms engage users and the extent to which these methods may be considered harmful. This probe is part of broader efforts by the EU to enforce stricter regulations on digital platforms, ensuring they uphold a high standard of responsibility, especially when it comes to protecting younger audiences. Meta's practices have come under increasing pressure as regulators push for more transparency and accountability in how social media companies operate their algorithms and manage user data, particularly for vulnerable groups such as children. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 17th, 2024
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Weekly Marketing Rundown - May 10th, 2024
Weekly Marketing Rundown - May 10th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta ads, simplified YouTube ad creation and more. Let's dive in.  New Updates to Meta Ads Meta Enhances Advertiser Tools with New AI-Driven Image and Text Generation Features: - Meta is expanding its toolkit for advertisers by integrating advanced AI features that include new image and text generation tools. These AI capabilities are designed to streamline the creation of engaging and dynamic ad content, enabling advertisers to produce high-quality visuals and copy more efficiently. With this new feature, advertisers will be able to input an image as a prompt, then Meta will generate multiple variations of the provided visual.  For more on this, click the link below: https://digiday.com/media-buying/meta-adds-more-ai-features-for-advertisers-with-new-image-and-text-generation-tools/ Meta renaming Advantage + within Ads Platform - Meta is revising its audience targeting strategy by renaming the 'Advantage+ audience' targeting to simply 'Audience', setting it as the new default method for audience targeting. This change simplifies the naming convention and suggests a shift towards more streamlined targeting practices. The new default setting will treat targeting inputs as 'suggestions', allowing Meta's algorithms to potentially expand audience selection to optimize ad performance. However, advertisers still have the option to use a more controlled setup where they can specify targeting parameters such as location, age range, gender, and custom audiences. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7193561825655824384-yV4e/?utm_source=share&utm_medium=member_desktop Meta Introduces 'Compare in Chart' Feature in Ads Manager for Enhanced Data Analysis - Meta is enhancing its Ads Manager with a new feature called 'Compare in Chart,' aimed at improving the analytical capabilities available to advertisers. This update comes as a significant addition, especially after the removal of the 'Inspect tool,' which was a favorite among users. The 'Compare in Chart' feature allows advertisers to select multiple campaigns, ad sets, or ads and visually compare them across different metrics within a new panel. This capability simplifies the process of assessing and contrasting the performance, engagement, and conversion metrics of various advertising efforts. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7193174233483464704-Qkc_/?utm_source=share&utm_medium=member_desktop YouTube Launches Simplified Ad Campaign Creation YouTube has introduced a new streamlined approach to ad campaign creation with its latest update to the Campaign Creation Studio. This development is designed to make the process of setting up ad campaigns on the platform more accessible and less time-consuming for users. The simplified studio aims to assist advertisers in quickly launching effective campaigns by reducing the complexity traditionally associated with digital advertising setups. The new Campaign Creation Studio enhances the user interface with a more intuitive layout and clearer guidance through each step of the campaign creation process. This update is particularly beneficial for small businesses and individual marketers who may not have extensive experience with digital advertising. Keep in mind that using this form of ad set up, you will have less control over settings than you would using the traditional Google Ads interface.  For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-simplified-ad-campaign-creation-studio/715465/ Meta Expands Paid Verification Service for Businesses Meta is broadening its paid verification service to include businesses, a move aimed at increasing authenticity and security across its platforms. This expansion allows businesses to gain a verification badge, which confirms the legitimacy of their profiles, by paying a fee. Originally available for individual users, this service is designed to help businesses enhance their visibility and credibility among consumers, which is particularly crucial in an era where trust is paramount. By implementing a paid verification model, Meta is not only looking to improve user confidence in the authenticity of business pages but also to create a new revenue stream. This service could potentially help reduce the prevalence of fake accounts and misinformation, making it easier for users to identify and engage with genuine businesses. The verification process involves rigorous checks, ensuring that only legitimate businesses can display the verification badge. Initially, this will only be available in Australia and New Zealand.  For more on this, click on the link below: https://www.engadget.com/meta-is-expanding-its-paid-verification-service-for-businesses-200412634.html Google Tests Adding Notes and Comments Section to Search Results Google is reportedly developing a new feature that would allow users to add notes and comments directly in search results. This function aims to enhance user interaction with search content by enabling personal annotations or comments that could be visible to other users. Such a feature could significantly alter the way information is consumed and interacted with on the internet, providing a more dynamic and social component to Google Search. The development of this feature is still in its early stages, and it's not yet clear how these notes and comments will be integrated with existing search results or how they will impact the overall user experience. For more on this, click on the link below: https://www.androidpolice.com/google-search-results-notes-comments-section-in-development/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 10th, 2024
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Weekly Marketing Rundown - May 3rd, 2024
Weekly Marketing Rundown - May 3rd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about sitelinks coming to Meta Ads, Google automatically pausing low-activity keywords, and more. Let's dive in.  Meta Introduces Sitelinks for Ads Meta is rolling out an exciting update to Facebook Ads. Advertisers now can add site links to their ads within the Facebook Feed placement, a feature similar to that of Google Ads. This allows for the inclusion of multiple landing pages under a single ad's creative, enhancing the ad's interactivity and directing users to various pages directly from the ad itself. When users click on any of the site links, they are redirected to the designated landing page within the in-app browser. This will initially only be available in the Facebook feeds placement when rolled out to the public. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7191687738402684929-tpGL/?utm_source=share&utm_medium=member_ios Google Ads to Pause Low Activity Keywords Automatically Starting in June, Google Ads is set to implement a significant change by automatically pausing keywords that show low activity over the last 13 months. This update is designed to help advertisers streamline their campaigns and focus on keywords that generate more significant interactions and results. The change is aimed at optimizing ad performance by reducing clutter and focusing resources on more effective keywords. Advertisers will be notified through their Google Ads interface if any of their keywords are being paused due to inactivity, allowing them to make informed decisions about their keyword strategies. For more on this, click the link below: https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial YouTube Introduces Pause Screen Ads, Starting with TV Devices YouTube is set to roll out a new ad format that will appear when viewers pause videos, initially targeting TV screens. This move marks a strategic expansion of advertising real estate, aiming to capture viewer attention during moments typically free from advertising. The pause screen ads will display static or dynamic content relevant to the viewer's interests, leveraging the moment when a viewer actively engages with the playback interface. This ad format is expected to roll out to other devices following the initial launch on TV screens, suggesting a broader strategy to monetize different user interactions across the platform. For more on this, click the link below: https://mashable.com/article/youtube-pause-screen-ads-coming-for-tvs-first Roblox to Introduce Video Ads for Users Aged 13 and Up Roblox is set to launch video advertisements accessible to its users aged 13 and older, a significant shift for the platform traditionally known for its immersive user-generated content without disruptive ads. This initiative is part of Roblox's broader strategy to tap into new revenue streams while providing advertisers with access to a largely youthful demographic. The advertisements will be integrated in a way that aims to be non-intrusive, maintaining the user experience that Roblox is known for. As of right now, Roblox has 71.5 million daily active users in the 13 and older age group.  For more on this, click on the link below: https://variety.com/2024/gaming/news/roblox-video-ads-users-13-and-up-1235987232/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 3rd, 2024