Weekly Training

Weekly Marketing Rundown - March 29th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new WhatsApp extension being tested with Google Ads, Meta Ads metrics in development, and more. Let's dive in.  Google Ads is Testing a WhatsApp Messaging Extension  Google Ads has begun testing a new search ads extension that would allow people to start a WhatsApp conversation with one click directly from the ad. This is very similar to the messaging ad function with Meta Ads. The feature is currently being tested on some ad accounts in India, with a worldwide rollout hopefully coming sometime this year.  For more on this, click on the link below: https://www.linkedin.com/posts/bramvanderhallen_whatsapp-googleads-ppc-activity-7177941024898437120-DZZr/?utm_source=share&utm_medium=member_desktop Google Analytics Rolls Out Update for Unified Conversion Measurement  Google Analytics is introducing an update that promises some positive changes for the measurement platform. This update aligns how conversions—actions like email sign-ups and purchases—are defined in both Google Ads and Analytics, providing a consistent view of advertising performance across Google platforms. The term 'key events' in Google Analytics will replace what has been called conversions for behavioral analytics. These key events are designed to help site and app owners measure crucial user behaviors more consistently. With this change, conversions will be uniformly represented whether viewed in Google Ads reporting or Google Analytics reports. This addresses long-standing discrepancies in conversion reporting between the two platforms, a major improvement for marketers. Conversions in existing reports and exploration modules in Google Analytics will now be considered key events, enabling businesses to identify and analyze the most important customer actions.  For more on this, click the link below: https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/ New Metrics in Development for Meta Ads  Meta has been quietly developing a few new metrics for ad reporting. Here are a few of the most notable: - 3, 5, and 7 Second Dwells: The number of times your display ad is completely visible, or covers at least 50% of someone's screen, for at least 3, 5, or 7 seconds.  - 2, 3, and 5 Message exchanges: The number of times a messaging conversation reaches 2, 3, or 5 back-and-forth exchanges with your page, attributed to your ads.  - Returning messaging contacts: The number of accounts that messaged your business in a given time period and any prior time period, attributed to your ads. This won't include returning messaging contacts on WhatsApp, or those delivered in Europe or Japan. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7178644868917800960-0Sfy/?utm_source=share&utm_medium=member_desktop Google Ads 2023 Safety Report Google has published its annual Ads Safety Report, detailing its efforts to maintain a trustworthy and safe digital advertising ecosystem. A significant focus in 2023 was on the impact of generative AI on the digital advertising industry. This technology, while bringing exciting changes like performance optimization and image editing, also posed new challenges. Google says they have been proactive in addressing these challenges, particularly in enhancing enforcement efforts. Large Language Models (LLMs) have been instrumental in their efforts, providing rapid content review capabilities that surpass traditional machine learning models.  Last year alone, Google blocked 5.5 billion ads, as well as 12.7 million ad accounts for violating their policies.  For more on this, click the links below: Press release: https://blog.google/products/ads-commerce/google-ads-safety-report-2023/#election-integrity Report PDF: https://services.google.com/fh/files/misc/ads_safety_report_2023.pdf Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: March 29th, 2024

In this week's episode, Jon will be interviewing and introducing Rachel Martin. Rachel is a strategic marketing specialist with Kavanah Media and has a background in marketing, ministry, and more. We are confident you will love her and her heart to serve the King. To watch this interview, go here: https://youtu.be/wf9dPjz34no

Weekly Marketing Rundown - March 22nd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to YouTube's analytics, sponsored AR filters on Snapchat, and more. Let's dive in.  ICYMI: Kavanah Media Has A New Ad Resources Page Our team here at Kavanah Media has been working hard on an improved ad resources product, bringing ready-made campaigns for teams' digital engagement efforts all over the world. All of the resources are free to use, and all ads found on the site have been used successfully by field teams. On the page, you'll be able to filter by multiple languages, topics, campaign types, and media sources to find ready-to-use content for your context. All content is available to use free of charge.  We are still actively adding campaigns, so make sure to check back periodically for more. You can access the site at the link below: https://resources.kavanahmedia.com/ YouTube Testing New Audience Retention Features for Creators YouTube is testing out an update to its viewer retention charts in YouTube Studio, aimed at giving creators more insights into how their audience interacts with their content. This update, currently in testing with a select group of creators, will allow them to see viewer retention data based on different audience segments. Creators will be able to analyze their video performance among various groups, including subscribers versus non-subscribers, new versus returning viewers, and organic versus paid traffic. This provides a deeper understanding of audience behavior, such as how subscribers react to certain videos compared to non-subscribers or how effective paid promotions are. The update is expected to roll out to the public soon.  For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-tests-audience-filters-video-retention-stats/710915/ Snapchat Introduces Sponsored AR Filters for Enhanced Advertising Opportunities Snapchat is offering advertisers a new way to engage with users through the launch of Sponsored AR Filters. This new ad format allows brands to create augmented reality overlays that users can add to their Snaps after capturing a photo or video, but before sharing it. This differs from Snapchat's existing Sponsored AR Lenses, which are applied before taking the photo or video. Advertisers can design these AR Filters using Snap’s Lens Web Builder, selecting from various templates like countdown timers, quiz generators, and virtual try-ons for makeup or eyewear. These filters also support calls to action and can be featured in Snapchat's Lens Carousel, giving advertisers a chance to catch users' attention before they create a Snap. For more on this, click the link below: https://www.adweek.com/brand-marketing/snapchat-introduces-sponsored-ar-filters/ Google Partners with Disney for Expanded Advertising Reach Google has recently enhanced its advertising capabilities through a new integration with Disney's Real-time Ad Exchange (DRAX). This collaboration enables advertisers using Google's Display and Video 360 platform to extend their campaigns beyond Disney+, reaching a broader range of Disney properties and platforms. Initially, Google's integration allowed for ad placements on Disney+, marking the first phase of their partnership. The expanded scope of this partnership now includes more advanced measurement solutions and the ability to quickly secure deals for Disney’s ad inventory using contextual and audience segments. As of right now, this is only available for Google Display and Video 360 (DV360) users. DV360 has a minimum monthly spend of $50,000 USD to be eligible, so keep that in mind before deciding whether or not to make it a part of your strategy.  For more on this, click on the link below: https://www.socialmediatoday.com/news/google-announces-ad-placement-partnership-disney/710907/ Research: Insights into TikTok's Algorithm Researchers from the U.S. and Europe have made strides in understanding TikTok's influential algorithm, which has significantly impacted the landscape of social media and prompted competitors like Meta to revamp their own algorithms. Even TikTok insiders admit they don't fully grasp how the algorithm decides what videos to show users. The study, led by Karan Vombatkere at Boston University, utilized data from users under the EU’s General Data Protection Regulation (GDPR). They analyzed this data alongside information from bot accounts and a baseline of random video scrolling to decipher the workings of TikTok's algorithm. The research revealed that 30% to 50% of the first 1,000 videos encountered by TikTok users are tailored to their past interests. The algorithm prioritizes videos similar to those previously liked by the user or based on the accounts they follow. The extent of engagement, like the percentage of a video watched, seemed to have a lesser impact. "Our paper is a first step into getting some insight into how this personalization works," said Vombatkere. Additionally, the study found significant variability in the experiences of different users with the algorithm, suggesting a personalized approach to content recommendation. For more on this, click the link below: https://www.fastcompany.com/91065874/researchers-are-finally-figuring-out-how-tiktoks-algorithm-works Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: March 22nd, 2024

In this episode, Jon will introduce Yari Soto, who is one of Kavanah Media's newest team members. Yari is bi-lingual and is a trained social media marketer who will be working with teams from all around the world. We think you will love her heart and knowledge. To watch this interview, go here: https://youtu.be/JQNLgRtBDeQ

Weekly Marketing Rundown - March 15th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, BigQuery now allowing transfers of Facebook ads data and more. Let's dive in.  New Meta Ads Updates As usual, Meta has made a few changes to their ad platform this week. Here are a few of the most notable changes: - Meta is rolling out a new Advantage+ creative feature to automatically optimize video ads to fit Reels - Meta is rolling out Advantage detailed targeting for Traffic campaigns to more ad accounts. This update is enabled by default when optimizing for link clicks or landing page views in Traffic campaigns and can't be turned off.  - Coming later this year, Reminder ads will become available in Reels. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7173649365314486276-0vx0/?utm_source=share&utm_medium=member_ios BigQuery Now Allows Data Transfers from Facebook Ads BigQuery, an enterprise data management tool from Google has added support for data transfers from Facebook Ads. Previously, connecting data from Facebook ads to BigQuery required either a third-party connection tool or a manual CSV upload. Now you can connect them directly with data refreshing as often as every 15 minutes, with the default being 24 hours.  For more on this, click on the link below: https://cloud.google.com/bigquery/docs/facebook-ads-transfer EU Pressures Tech Giants to Combat Deepfakes The European Union is cracking down on deepfakes – fake videos, images, and audio made using artificial intelligence. They're asking big tech companies like Google, Facebook, and X to show how they deal with these fakes, especially because they could be used to mess with elections. These companies have until April 5 to explain their plans for stopping the spread of fake news right before elections, a concern heightened by reports of foreign groups, like some from Russia, using social media to influence votes. Like most social media policy shifts, whether it be mandated by the government or done proactively by the companies themselves, this has the potential to affect marketing abilities on the platforms. Virtually all major social media companies have been hit with major fines due to election-related issues in the past, so expect heightened scrutiny on your content throughout this year.  For more on this, click on the link below: https://www.theguardian.com/business/2024/mar/14/eu-calls-on-tech-firms-outline-plans-to-tackle-deepfakes-amid-election-fears-google-facebook-x Instagram is Allowing Up to 15 Photos in a Single Post Instagram has started to roll out an update that increased the limit of photos that can be used in a single post from 10 to 15. This hasn't hit every account globally yet, but is expected to soon. In many places, less is more when it comes to results in your digital efforts, but don't be afraid to experiment to see what works best in your context. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: March 15th, 2024

In this episode, Jon will be sharing real world examples of Phishing attacks and ways that you can help protect yourself, your ministry, and the seekers that the Lord is bringing to you. To watch this training, go here: https://youtu.be/xwYomERQstM

Weekly Marketing Rundown - March 8th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Kavanah Media's new ad resources page, Google's March 2024 core update, and more. Let's dive in.  Kavanah Media's New Ad Resources Page Our team here at Kavanah Media has been working hard on an improved ad resources product, bringing ready-made campaigns for teams' digital engagement efforts all over the world. All of the resources are free to use, and all ads found on the site have been used successfully by field teams. On the page, you'll be able to filter by multiple languages, topics, campaign types, and media sources to find ready-to-use content for your context. All content is available to use free of charge.  We are still actively adding campaigns, so make sure to check back periodically for more. You can access the site at the link below: https://resources.kavanahmedia.com/ Google's March 2024 Core Update Google has initiated the rollout of its March 2024 core update, the first major algorithm update of the year, aimed at significantly improving the quality of content in its search results. Google has stated that this update is expected to reduce unhelpful content in Google Search by 40%. This update is more complex than usual, involving enhancements to several components of Google's core system, and is anticipated to take up to a month for complete deployment. According to Chris Nelson from the Search Quality team at Google, this update includes changes to multiple core systems and is likely to cause more fluctuations in rankings than regular updates as these systems update and interact with each other. The March 2024 core update marks a departure from Google's previous updates by refining how it identifies unhelpful webpages, aiming to reduce low-quality, unoriginal content created primarily for search engines. Google also emphasized its commitment to content quality, focusing on offering more helpful results using innovative signals and approaches. Additionally, Google will no longer announce new helpful content updates separately, as the helpful content system has now been integrated into the core update system. To maintain or improve rankings, Google advises content creators and SEO specialists to focus on producing helpful, reliable content for people rather than just for search engine rankings. Alongside this core update, Google announced the March 2024 spam update, targeting scaled content abuse and expired domain abuse, and introduced a new policy against site reputation abuse, often referred to as "Parasite SEO." These updates reflect Google's ongoing effort to enhance the quality of its search results and discourage practices aimed at manipulating rankings. For more on this, click to read the link below: https://searchengineland.com/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial US House Panel Advances Bill That Could Ban TikTok US Government officials, as well as many around the world, have expressed concerns about TikTok for years, but it's primarily just been talk until now. On Thursday, a US House panel unanimously advanced a bill forward for a full House of Representatives vote that, if enacted, would likely lead to a ban on TikTok in the US.  The bill, if passed, would do two things. The first is that it would require TikTok owner ByteDance to divest TikTok and other owned apps (CapCut for example) within 180 days, or the apps would be banned. The other thing the bill creates is the ability for the President to cut off access to any app owned by a "foreign adversary" if they believe it poses a threat to national security.  In response, TikTok sent push notifications to all users in the US that included a call to action button that calls their state representative. There are currently 170 million TikTok users in the US alone. For more on this, click to read the article below: https://apnews.com/article/tiktok-ban-bill-support-congress-china-data-f1ec5b720bb68884c6423c62f314dcff Google Introduces 'Meridian': A New Open Source Tool for Marketing Measurement Google is responding to the challenges marketers face in measuring the impact of their advertising across different channels, especially with changing privacy laws and varying user behavior. Many advertisers are now using Marketing Mix Models (MMMs) to better understand their marketing efforts. Google's new project, 'Meridian,' is an open-source MMM tool that aims to make analysis more accurate and easier to use. It's designed to work with modern privacy standards and provides advanced methods for measuring marketing success. Meridian will include features to help experiment with different approaches, linking marketing efforts to actual results, and providing tips on measuring online search advertising. Meridian is unique because it's open-source. The tool will help marketers make better decisions by giving them detailed data and suggestions for how to use their marketing budget across different channels. Google will also provide data from YouTube and other sources to help with this. To support users, Meridian comes with lots of documentation and the option to get help from Google and its partners. Currently available in limited release, Google plans to make Meridian available to all marketers and data scientists soon.  For more on this, click to read the link below: https://blog.google/products/ads-commerce/meridian/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: March 8th, 2024

In this episode, Jon will be sharing a brand new, multi-lingual ad resource available from Kavanah Media. This free library of ads and campaigns, will be continuing to grow each week as hundreds of campaigns are added. To watch this training, go here: https://youtu.be/jjtJHJHlluA

Weekly Marketing Rundown - March 1st, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new Meta updates, changes to the LinkedIn algorithm, and more. Let's dive in.  New Meta Updates As usual, Meta has introduced a few new updates to their platforms. Here are a few of the most notable: - Meta is sunsetting the chat plugin for websites on May 9th of this year. The m.me links will still work for those of you who use them. - Some detailed targeting options are being discontinued on March 18th, 2024. This may include interests, demographics, and behaviors. You will see a notice in Ads Manager if your ad sets still use these options. For more on this, click the links below: https://www.facebook.com/business/help/1661027437357021 https://www.linkedin.com/feed/update/urn:li:activity:7168871200520134656/ LinkedIn is Making Changes to its Algorithm  LinkedIn has recently announced updates to its content distribution algorithm, emphasizing a shift towards more valuable, evergreen content and a move away from clickbait strategies. These changes are aimed at enhancing the user experience and content relevancy on the platform. The new focus is on maximizing the value of posts rather than their timeliness, potentially allowing content to remain relevant and visible for longer periods. For example, a detailed post on a niche topic like beverage marketing could now stay active in users' feeds for months or even years, especially when it aligns with their interests. This strategic shift aligns with LinkedIn's mission to connect professionals to economic opportunities by facilitating the sharing of niche, valuable content that aids in professional growth. LinkedIn members are advised to concentrate on sharing unique insights and knowledge, rather than following posting trends like optimal times or post lengths. The platform is also moving away from the style of posting with spaced-out sentences designed to trigger the "Read more" prompt, which used to be interpreted as positive engagement by the algorithm. LinkedIn has adjusted its algorithm to no longer consider these 'read more' clicks as a valuable engagement metric. New Call-To-Action (CTA) button options for user profiles were introduced as well, including a "Subscribe to My Newsletter" button and the expansion of the newsletter product. This expansion of features and shift in focus towards evergreen, value-driven content provides a framework for users and companies to strategize their LinkedIn content for more effective engagement and longer-term results. For more on this, click to read the link below: https://www.socialmediatoday.com/news/linkedin-shares-insights-into-latest-feed-algorithm-updates/708710/ Meta's 'Consent or Pay' Model in the EU Faces New Criticism Meta's controversial decision to charge users in the European Union for an ad-free experience on Facebook and Instagram unless they consent to data tracking has triggered a wave of complaints from consumer rights groups. Meta, which charges €9.99 per month on web and €12.99 per month on mobile, presents EU users with a stark choice: pay for privacy or "pay" with their privacy by agreeing to tracking. This move has led to eight consumer rights groups across the EU filing complaints under the bloc's General Data Protection Regulation (GDPR). These groups, coordinated by the European consumer organization BEUC, argue that Meta's 'consent or pay' choice fails to provide valid consent as required by law, which should be free, specific, informed, and unambiguous. They claim Meta keeps consumers in the dark about its data processing, rendering the choice between payment and consent meaningless. The complaints accuse Meta of violating GDPR principles like purpose limitation, data minimization, fair processing, and transparency. They assert that Meta has no valid legal basis for processing personal data for ad targeting and that its business model is fundamentally incompatible with European data protection law. BEUC's deputy director general, Ursula Pachl, criticizes Meta for its "unfair" model that amounts to commercial surveillance, urging data protection authorities to intervene. The complaints also question the legality of Meta's content personalization and profiling for advertising purposes, highlighting issues like a lack of transparency and the misuse of dominant positions to force consent. The GDPR allows for significant penalties, including orders to stop unlawful processing, which could potentially lead to a reform of Meta's privacy-hostile business models. This controversy comes amid broader concerns about Meta's compliance with other EU regulations like the Digital Services Act and Digital Markets Act, which have stringent rules for processing personal data and consent. For more on this, click to read the link below: https://techcrunch.com/2024/02/28/meta-consent-or-pay-consumer-gdpr-complaints/ YouTube Expands 'Create' App to More Locations YouTube is broadening the reach of its 'Create' app, a standalone mobile application designed for content creators, to over a dozen new countries, including Brazil, Spain, Canada, Australia, Hong Kong, and others. This expansion follows the app's initial beta launch last fall and brings the total number of markets with access to Create to 21. Originally available on Android in the U.S. and selected markets, Create aims to provide creators with an easy-to-use suite of free tools for on-the-go video production. Announced at YouTube’s Create event, the app addresses challenges such as video editing and the use of creative tools like stickers, GIFs, and effects, directly competing with TikTok's built-in creative tools and AI filters. Create's features are tailored to meet the needs of both novice and experienced creators. Users can upload clips, split and trim videos, apply various effects, and use royalty-free music that syncs with their video clips, similar to TikTok's functionality. Another innovative feature, Audio Cleanup, uses a denoising model to enhance audio quality by reducing background noise in clips recorded on smartphones. The app also includes a voiceover tool with automatic and editable captions, offering various styling options for the text. This expansion of YouTube's toolkit aims to capture a larger share of creators who prefer standalone editing tools. For example, although TikTok offers a range of built-in effects, many creators use ByteDance’s CapCut app for preparing their TikTok videos. Similarly, Create offers a streamlined process for those focusing on publishing content on YouTube. The app's availability now extends to new markets including Argentina, Australia, Brazil, Canada, Finland, Hong Kong, Ireland, the Netherlands, New Zealand, Spain, Taiwan, Thailand, and Turkey, in addition to its initial launch locations. Youtube Create is still not available on iOS.   For more on this, click to read the link below: https://techcrunch.com/2024/02/28/youtubes-create-app-a-competitor-to-tiktoks-creative-tools-expands-to-13-more-markets/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: March 1st, 2024

In this episode, Jon will be sharing some ideas about how to build an online spiritual community from your digital engagement efforts. To watch this training, go here: https://youtu.be/9vQMVdlzY24

Weekly Marketing Rundown - February 23rd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a GA4 update improving advertising analytics, dynamic tracking parameters on LinkedIn ads, and more. Let's dive in.  Google Analytics Revamps Advertising Section for Enhanced Reporting and Insights Google Analytics is introducing significant updates to its Advertising section, aiming to optimize reporting processes for both advertisers and publishers. The update includes quite a bit of reorganization, requiring account linking for access and relocating the Publisher ads report into the Advertising section. This restructuring is designed to deliver more personalized insights by integrating behavioral data with advertising and publisher metrics. The changes, effective from today, involve the centralization of various reports and features into the Advertising section of GA4. This section will now require a linked account from one of Google's platforms such as Google Ads, AdSense, AdMob, Google Ad Manager, or Google Marketing Platform. This change is being designed to hopefully simplify access but also create a unified hub for monitoring and analyzing campaigns.  For more on this, click the link below: https://www.linkedin.com/feed/update/urn:li:activity:7166493468138135552/ LinkedIn Introduces Campaign-Level URL Tracking Parameters LinkedIn has introduced a significant update by adding a dedicated field for URL Tracking Parameters at the campaign level, a feature long-awaited by advertisers. It allows for the application of any chosen UTM parameters to all creatives within a campaign, simplifying tracking. Advertisers can also now use dynamic parameters, such as creative ID, to enable LinkedIn to automatically apply specific IDs to each creative, thus eliminating the need for different UTM parameters for each creative. This enhancement streamlines the tracking process, making it more efficient and insightful for LinkedIn ad campaigns. For more on this, click the link below: https://www.linkedin.com/feed/update/urn:li:activity:7166444436506292225/ Meta Tests Cross-Posting Feature to Boost Content on Threads Meta is exploring new ways to enhance content creation by testing a cross-posting feature that would allow Facebook users to post simultaneously to both Facebook and Threads. This feature, previously available for cross-posting from Facebook to Instagram, aims to simplify the content-sharing process for users. Currently, the test is limited to iOS users outside the EU and enables the sharing of both text and link posts from Facebook to Threads. This development could significantly benefit content creators who frequently share media and text updates, as it reduces the need to post on multiple platforms separately. By integrating Threads more closely with Meta’s broader app ecosystem, this feature has the potential to increase the user base and activity on Threads, particularly given Meta's extensive reach of 3.98 billion users across its family of apps. Even a small percentage of Facebook users adopting this cross-posting feature could lead to a substantial increase in content on Threads. For more on this, click the link below: https://techcrunch.com/2024/02/21/meta-tests-cross-posting-from-facebook-to-its-twitter-x-competitor-threads/ Signal Rolls Out Usernames Signal, in its latest beta release, has launched a feature called "phone number privacy," aimed at enhancing user privacy and security. This feature allows users to communicate on the app without revealing their phone numbers, instead opting to use a username. This approach provides a less sensitive method for users to connect on Signal. Users now have the option to be discoverable through a chosen handle, offering greater control over their identity and contact information within the app. Additionally, the feature includes the ability to prevent anyone, even those who have a user's phone number, from finding them on Signal, further strengthening privacy and personal security for its users. For more on this, click the link below: https://www.wired.com/story/signal-launches-usersnames-phone-number-privacy/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: February 23rd, 2024

In this episode, Jon will be sharing several ethical considerations that need to be thought through when you are doing any form of digital evangelism. To watch this training, go here: https://youtu.be/odMFMb1IoXc