Weekly Marketing Rundown - October 6th, 2023

Weekly Training Weekly Marketing Rundown - October 6th, 2023
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Sean Ralls

Oct 5, 2023

Weekly Marketing Rundown - Oct 6, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple social networks planning to offer ad-free subscriptions, new generative AI tools for Meta advertisers, and Gmail's effort to cut down on spam mail in your inbox. Let's dive in.

Meta Plans to Launch an Ad-Free Subscription Model for EU Users

Pay for a subscription, or consent to personalized advertising? This is the question users of Meta's social media platforms will likely be forced to answer in the very near future. Per the Wall Street Journal, Meta is planning on launching an ad-free subscription model for users within the European Union. The plan is set to start at $14 per month for Instagram, with the payments going as high as $17 to access both Facebook and Instagram on desktop.

Meta has paid out hundreds of millions of dollars in fines to the EU so far as a result of the EU's data privacy laws (GDPR). As it stands, Meta is currently in violation of these rules. It's unclear whether this shift to a subscription model will satisfy EU regulators or not.

For more on this, click to read the articles below:

https://techcrunch.com/2023/10/03/meta-subscription-vs-consent/

https://www.wsj.com/tech/meta-floats-charging-14-a-month-for-ad-free-instagram-or-facebook-5dbaf4d5?mod=hp_lead_pos5

TikTok is Testing an Ad-Free Subscription Model

TikTok is testing an ad-free subscription model for their platform. As of now, the service is priced at $5 a month, roughly 1/3 the price of the rumored fee for Meta's ad-free subscription in Europe. According to TechCrunch, TikTok officials have stated that they are "testing this product but only in a single, English-speaking market outside the U.S." TikTok denied reports that this is coming to the United States.

For more on this, click to read the article below:

https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2023/10/02/tiktok-begins-testing-4-99-ad-free-subscription-tier/amp/

Gmail Will Require Verification for Bulk Email Senders in 2024

In an effort to crack down on inbox spam, Google will require verification for bulk email senders to Gmail starting in 2024. Bulk email senders are defined by them as people sending 5,000 or more emails daily to Gmail accounts. On top of authentication, emails will be required to have a single-click opt-out function attached.

For more on this, click to read the article below:

https://www.linkedin.com/news/story/google-cracks-down-on-gmail-spam-5793588/

Meta Announces New AI Tools for Advertisers

Earlier this week, Meta unveiled new generative AI capabilities tailored for advertisers. These features help advertisers leverage AI for crafting backgrounds, enlarging images, and producing multiple iterations of ad text from their initial content. This introduction of new tools comes shortly after Meta Connect, the company's recent event, where they showcased various generative AI products such as stickers, editing tools, and smart glasses in partnership with Ray Ban, alongside the unveiling of the Quest 3 mixed-reality headset.

For more on this, click to read the article below:

https://techcrunch.com/2023/10/04/meta-debuts-generative-ai-features-for-advertisers/

https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7115706298213494784-VGlx/?utm_source=share&utm_medium=member_ios

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.

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Authors: Sean Ralls and Joel Overstreet

Article Published: October 6th, 2023