Weekly Marketing Rundown - March 8th, 2024
Weekly Marketing Rundown - March 8th, 2024
Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Kavanah Media's new ad resources page, Google's March 2024 core update, and more. Let's dive in.
Kavanah Media's New Ad Resources Page
Our team here at Kavanah Media has been working hard on an improved ad resources product, bringing ready-made campaigns for teams' digital engagement efforts all over the world. All of the resources are free to use, and all ads found on the site have been used successfully by field teams. On the page, you'll be able to filter by multiple languages, topics, campaign types, and media sources to find ready-to-use content for your context. All content is available to use free of charge.
We are still actively adding campaigns, so make sure to check back periodically for more. You can access the site at the link below:
https://resources.kavanahmedia.com/
Google's March 2024 Core Update
Google has initiated the rollout of its March 2024 core update, the first major algorithm update of the year, aimed at significantly improving the quality of content in its search results. Google has stated that this update is expected to reduce unhelpful content in Google Search by 40%. This update is more complex than usual, involving enhancements to several components of Google's core system, and is anticipated to take up to a month for complete deployment. According to Chris Nelson from the Search Quality team at Google, this update includes changes to multiple core systems and is likely to cause more fluctuations in rankings than regular updates as these systems update and interact with each other.
The March 2024 core update marks a departure from Google's previous updates by refining how it identifies unhelpful webpages, aiming to reduce low-quality, unoriginal content created primarily for search engines. Google also emphasized its commitment to content quality, focusing on offering more helpful results using innovative signals and approaches. Additionally, Google will no longer announce new helpful content updates separately, as the helpful content system has now been integrated into the core update system. To maintain or improve rankings, Google advises content creators and SEO specialists to focus on producing helpful, reliable content for people rather than just for search engine rankings. Alongside this core update, Google announced the March 2024 spam update, targeting scaled content abuse and expired domain abuse, and introduced a new policy against site reputation abuse, often referred to as "Parasite SEO." These updates reflect Google's ongoing effort to enhance the quality of its search results and discourage practices aimed at manipulating rankings.
For more on this, click to read the link below:
US House Panel Advances Bill That Could Ban TikTok
US Government officials, as well as many around the world, have expressed concerns about TikTok for years, but it's primarily just been talk until now. On Thursday, a US House panel unanimously advanced a bill forward for a full House of Representatives vote that, if enacted, would likely lead to a ban on TikTok in the US.
The bill, if passed, would do two things. The first is that it would require TikTok owner ByteDance to divest TikTok and other owned apps (CapCut for example) within 180 days, or the apps would be banned. The other thing the bill creates is the ability for the President to cut off access to any app owned by a "foreign adversary" if they believe it poses a threat to national security.
In response, TikTok sent push notifications to all users in the US that included a call to action button that calls their state representative. There are currently 170 million TikTok users in the US alone.
For more on this, click to read the article below:
Google Introduces 'Meridian': A New Open Source Tool for Marketing Measurement
Google is responding to the challenges marketers face in measuring the impact of their advertising across different channels, especially with changing privacy laws and varying user behavior. Many advertisers are now using Marketing Mix Models (MMMs) to better understand their marketing efforts. Google's new project, 'Meridian,' is an open-source MMM tool that aims to make analysis more accurate and easier to use. It's designed to work with modern privacy standards and provides advanced methods for measuring marketing success. Meridian will include features to help experiment with different approaches, linking marketing efforts to actual results, and providing tips on measuring online search advertising.
Meridian is unique because it's open-source. The tool will help marketers make better decisions by giving them detailed data and suggestions for how to use their marketing budget across different channels. Google will also provide data from YouTube and other sources to help with this. To support users, Meridian comes with lots of documentation and the option to get help from Google and its partners. Currently available in limited release, Google plans to make Meridian available to all marketers and data scientists soon.
For more on this, click to read the link below:
https://blog.google/products/ads-commerce/meridian/
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.
https://linktr.ee/kavanahmedia
Author: Sean Ralls
Article Published: March 8th, 2024
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