Weekly Training

In this episode, you will learn - retargeting strategies that still work in light of the pixel changes and Apple's iOS 14.5 privacy changes. 

In this episode, you will hear about 1. Regional hubs 2. Different streams of MTM 3. The results of the 2021 Global Media to Movements research For the full research report and slides, go to:  Executive Summary: 2021 Media to Movements Global Research Results -...  

In this episode, you will learn 1. The history behind Kavanah Media and our heart and vision for the world 2. About a $50,000 grant to help teams with their evangelistic ad outreach 3. Specifics about what Kavanah Media does as a business as mission Click here to watch the video of this talk: https://youtu.be/iE50wPUz6-o Click here to fill out the grant interest form: https://kavanahmedia.com/letsgo

In this episode, you will hear about the different phases and trainings available through the Media to Movements team. We will look through the different parts of what we see are the critical roles, trainings, and resources that can help a team implement and have success using media for an end-to-end (online to offline) strategy.  Media to Movements  

In this episode, you will learn about 1. Facebook Analytics tool. It is shutting down, so what does that mean for your ministry. 2. Google Smart Ads. Are they good for what you wanting to do? 3. Google Insights. Learn how you can see the latest trends and suggestions for your Google Ads.

In this episode, we will be talking about Instagram ads. We will look at: 1. Story Ads 2. Photo Ads 3. Video Ads 4. Carousel Ads And information about hashtags and more.

In this episode, we will look at different tools that can be used to discover keywords and phrases that your target audience is using.  We look at: Google Trends Facebook Audience Insights Twitter Search Google Ads Keyword Planner And More!

In this episode, you will learn how to see what ads others are running.  1. Learn what phrases and creatives they are using 2. List other pages in the Insights section of "Pages To Watch" to see how their engagement and other variables are. 

In this episode you will, 1. Hear about how fishing is like content creation in media outreach 2. Learn about different testing methods for your content 3. Learn about different ways to think about your content 4. Hear about the power of testimony and social proof in your content  Headline Analyzer Tool: https://www.aminstitute.com/headline/index.html

In this episode, we will look in to the new arena of social audio. You will learn about 1. Clubhouse, Twitter Spaces, and other social audio spaces 2. Opportunities of how social audio can be used in ministry 3. The risks and rewards of using social audio in your ministry objectives

In this episode, you will hear 1. Why content is such an important part of your overall media outreach efforts 2. A new, free resource of ad examples, landing page examples, and more made available on the Kavanah Media site. https://kavanahmedia.com/ad-resources

In this episode, you will hear 1. An interview with Matt Ostertag from the IMB 2. Hear how they got started using media in their outreach 3. How their first campaign went and some surprising results that came about