Weekly Training

In this episode, Jon will have a conversation with Andy, who is using media to reach out amongst a specific people group both in a diaspora and in their homeland. You will hear his challenges, things he has learned, and some exciting first fruits that he has seen. 

In this episode, Jon will share about one of the largest search engines in the world, YouTube. He will discuss the why and how of using Youtube video ads in your ministry marketing efforts. 

In this very personal episode, Jon will share the concern that he and others have of high ministry burnout. He will share several questions to consider and areas to address in your ministry life. 

In this episode, Jon will share some of the changes happening within social media in regards to detailed targeting expansion. How you pick your audience for your ads is changing, and it may not be for the good. 

In this episode, Jon will share some training and teaching related to a field team working in a hard region. He will share the problem they are facing, how to analyze it, and then some possible steps in regards to audiences, ads, and website content to help. 

In this week's podcast, Jon will interview Candace Mackie who is the director of the TWR Motion digital team. The TWR team has created a great resource called "Share The Story" and Candace will share the philosophy behind it, how teams can use it, and how new languages can be added. We believe it will be a tremendous blessing to you and your ministry efforts.    https://twrmotion.org/sts-language-request/  

In this episode, Jon will share insights and data from over 200 teams around the world. This is a part of the quarterly research and results that he shares so that you can learn costs, click through rates, themes, and mores for the region that you are ministering within. 

In this episode, Jon will talk about how the web is transitioning quickly in to what many are calling Web 3.0. Within the world that we live in, and with all of the changes taking place online and on the web, Jon will share a few areas that we need to concentrate on to help re-establish trust that may be lacking in many of the seekers that we are reaching out to. 

In this episode, Jon will talk about how data from multiple streams (Google Analytics, Facebook Ads, etc.) can be visualized and used within Google Data Studio.  https://www.powermyanalytics.com/  

In this episode, Jon will share 6 reasons why your Facebook reach is not what you were expecting and how to fix it. He also shares a survey request from content creators wanting to hear from you. You can fill out the quick survey by clicking this link:   

In this episode, Jon will discuss 6 reasons why your website visitors might not be converting. From downloading a Bible, watching more videos, or sending a private message, Jon looks at what might be stopping these results from taking place. 

In this episode, Jon will talk about a way to use the Facebook API to create a Google Spreadsheet that allows you to see possibly hundreds of hidden interest targeting within Facebook ads. The training for this tool comes from the YouTube channel "Measure School" which trains on many Google Analytics and other resources. To learn how to create your own interest targeting spreadsheet, go to: