Weekly Training

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Episode 10 - How To Leverage Instagram In Your Marketing Outreach Strategy

On The Show Today You Will: - Hear About The Growth of Instagram - Learn About Instagram Story Ads - Learn About Instagram Carousel Ads - Learn About Instagram Feed Ads -Learn About A Software Tool That Can Help Make Great Videos

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Episode 9 - 4 Key "C's" That Can Help You See Better Results

On The Show Today You Will: - Learn 4 Key "C's" to help you craft better ads and move people to a point of conversion

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Episode 8 - What Changes Are Happening Within Social Media Right Now?

On The Show Today You Will: - Hear About A New Social Media Channel Called Tik Tok - Learn About Facebook's Changes To Mobile Ad Text Length - Learn About Facebook's Changes To Transparency, Branding, Videos, Algorithms, and More - Learn About Google Ads Use Of Artificial Intelligence

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Episode 7 - Why A Follow-Up System Is Important

On The Show Today You Will: - Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools" - Learn why follow-up systems are important - Why Disciple Tools was created - What security thoughts have gone into this follow-up system To know more about Disciple Tools, you can go to https://disciple.tools

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Episode 6 - How A European Mission Team Began To Find Seekers Using Media

On The Show Today You Will Learn: - What brought this team to want to try using media to find seekers - The first thing they did to get started (and the unexpected result) - How God has blessed them so far - Advice they have for other teams looking to get started using media to find seekers

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Episode 5 - How To Have An End-To-End Strategy In Mind

On the Show Today You’ll Learn: - Compare digital marketing to fishing - Compare digital marketing to a real conversation - How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion - Trigger actions - How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads - How to keep the conversation going with a warmer and more interested audience

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Episode 4 - What To Expect Paid Ads To Cost

In today's episode you will learn: 1. How the bidding process works 2. How bidding, placement, relevance, and audience selection can impact costs 3. What ad objectives are working right now at the lowest costs

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Episode 3 - Important Metrics To Be Monitoring When Running An Ad Campaign

On the show today you'll learn: -Key Objectives When Creating Content -What Metrics You Should Be Monitoring When Running An Ad Campaign -What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more -What To Do About Ad Fatigue

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Episode 2 - How A Mission Team Had Nearly 3/4ths of A City See Their Content

On the Show Today You’ll Learn: - How a mission team used social media marketing to get a video in front of 3/4ths of a city - Lessons learned from doing M2DMM (Media to Disciple Making Movements) - How dissatisfaction drove this team to try new things - Advice for a team or church that is just getting started - How to do an A/B test within your social media campaigns

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Episode 1 - Patience and Purpose When Doing Christian Media Marketing

On the Show Today You’ll Learn: - Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose - How to begin with the right expectations - How to give the Facebook algorithm enough time to respond to your specified audience - How to evaluate the frequency and costs of ads - How to increase ad spend without breaking the Facebook algorithm - What is the purpose that truly matters with ads and media - Which objectives to choose for ads and why