Weekly Training

On The Show Today You Will: - Learn About The Difference Between Cynics and Seekers Within Social Media Outreach - Learn Why It Is Important To Build A Custom And Look-A-Like Audience For Targeting - Learn About How It Is Important To Manage Your Ad Responses - Learn About How To Challenge Your Assumptions About The Seekers And The Media Needed To Reach Them

On The Show Today You Will: - Learn About Google Analytics (What It Is & Why It Is So Powerful) - Learn About How Your Paid, Organic, and Direct Traffic Are Interacting On Your Site - Learn About Filters That You Can Use To Make Your Data More Accurate

On The Show Today You Will: - Learn about 7 (actually 8) FREE tools to help find content - Twitter - Feedly.com  - Reddit - Apple News - Google Trends - Google Ads Keyword Planner - Quora - Flipboard  

On The Show Today You Will: - Learn about Custom Audiences - Learn how to create a LookaLike audience from your custom audiences - Learn about ways to use a Lookalike audience in ad targeting - Learn about creating retargeting ads for people who have done specific things like download a Bible or messaged you -Get a FREE download of a step by step process for creating a custom and/or lookalike audience

On The Show Today You Will: - Hear about the most important step in digital marketing within Facebook and Instagram...the Facebook Pixel - Learn where to go to get your Facebook Pixel Code - Learn about the Facebook Event Setup tool - Learn about creating a custom audiences based off of a url or button click -Get a FREE download of a step by set up of the pixel and Event Setup tool

On The Show Today You Will: - Hear About The Growth of Instagram - Learn About Instagram Story Ads - Learn About Instagram Carousel Ads - Learn About Instagram Feed Ads -Learn About A Software Tool That Can Help Make Great Videos

On The Show Today You Will: - Learn 4 Key "C's" to help you craft better ads and move people to a point of conversion

On The Show Today You Will: - Hear About A New Social Media Channel Called Tik Tok - Learn About Facebook's Changes To Mobile Ad Text Length - Learn About Facebook's Changes To Transparency, Branding, Videos, Algorithms, and More - Learn About Google Ads Use Of Artificial Intelligence

On The Show Today You Will: - Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools" - Learn why follow-up systems are important - Why Disciple Tools was created - What security thoughts have gone into this follow-up system   To know more about Disciple Tools, you can go to https://disciple.tools  

On The Show Today You Will Learn: - What brought this team to want to try using media to find seekers - The first thing they did to get started (and the unexpected result) - How God has blessed them so far - Advice they have for other teams looking to get started using media to find seekers

On the Show Today You’ll Learn: - Compare digital marketing to fishing - Compare digital marketing to a real conversation - How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion - Trigger actions - How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads - How to keep the conversation going with a warmer and more interested audience

In today's episode you will learn: 1. How the bidding process works 2. How bidding, placement, relevance, and audience selection can impact costs 3. What ad objectives are working right now at the lowest costs