Weekly Training

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Episode 2 - How A Mission Team Had Nearly 3/4ths of A City See Their Content

On the Show Today You’ll Learn: - How a mission team used social media marketing to get a video in front of 3/4ths of a city - Lessons learned from doing M2DMM (Media to Disciple Making Movements) - How dissatisfaction drove this team to try new things - Advice for a team or church that is just getting started - How to do an A/B test within your social media campaigns

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Episode 1 - Patience and Purpose When Doing Christian Media Marketing

On the Show Today You’ll Learn: - Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose - How to begin with the right expectations - How to give the Facebook algorithm enough time to respond to your specified audience - How to evaluate the frequency and costs of ads - How to increase ad spend without breaking the Facebook algorithm - What is the purpose that truly matters with ads and media - Which objectives to choose for ads and why