Weekly Marketing Rundown - October 25th, 2024

Weekly Marketing Rundown - December 13th, 2024 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss using Meta's new data restrictions, Blueksy's potential advertising, China's massive hack, and more. U.S. Officials Urge Americans to Use Encrypted Apps Amid Chinese Cyber Threats Following a significant cyberattack by Chinese hackers targeting U.S. government officials, American authorities are recommending the use of encrypted messaging apps like Signal and WhatsApp for secure communication. These apps offer end-to-end encryption, ensuring messages remain private even if intercepted. For mission teams the usage of encrypted platforms for communication is strongly encouraged. https://www.dailywire.com/news/u-s-officials-urge-americans-to-use-encrypted-apps-after-chinese-hack Bluesky CEO Discusses Social Media Innovation and Future Revenue Models Bluesky CEO Jay Graber is focused on reshaping social media by prioritizing user control and decentralization. While Bluesky currently avoids traditional advertising, Graber acknowledges that monetization strategies, including ads, may eventually be explored to sustain the platform. As Bluesky continues to grow, its focus on decentralization and user-centric design could offer unique opportunities for digital engagement strategies. https://techcrunch.com/2024/12/05/bluesky-ceo-jay-graber-is-reshaping-social-media-but-advertising-isnt-off-the-table/ How WhatsApp Became a Global Cultural Phenomenon WhatsApp has become a central communication tool worldwide, evolving from a simple messaging app into a global cultural force. In regions like Africa, South Asia, and Latin America, it serves as the backbone for personal and professional communication, often replacing traditional SMS and email. Its appeal lies in its affordability, ease of use, and encrypted messaging, which make it accessible even in areas with limited internet access. For mission teams, WhatsApp’s widespread reach and reliability make it a powerful tool for digital engagement, enabling group chats, media sharing, and community-building in regions where other platforms may not have the same penetration. https://restofworld.org/2024/how-whatsapp-became-a-global-cultural-force/ Meta Introduces New Data Use Restrictions - Religious Affiliations Meta is implementing stricter data use restrictions for ad targeting due to increased privacy regulations. Advertisers will face limitations on how third-party data and custom audiences can be utilized, aiming to protect user privacy and align with global standards. In particular they state: "Important: We'll start restricting how certain data sources can share data through Meta Business Tools in January 2025," and later they say that these restrictions will affect any data source that "is associated with individuals with specific religious or spiritual beliefs and practices." This will affect missions teams utilizing retargeting and landing pages in their digital strategies and perhaps more. Our team at Kavanah Media is currently researching and experimenting to find a solution to mitigate any hang-ups teams may face. Hear more about this on today's Christian Media Marketing Podcast here. https://matchnode.com/blog-and-podcasts/metas-new-data-restrictions/ Google Launches AI Video Generator to Expand Ad Content Google’s new AI-powered video generation tool aims to simplify ad creation, allowing advertisers to produce short video ads efficiently. This tool can adapt various elements, such as brand logos and promotional offers, to craft targeted ad content. While it enables easier ad production, it also raises concerns about contributing to an oversaturation of ads online. Mission teams leveraging digital platforms for engagement could benefit from using Google’s AI tool to produce quick, culturally relevant video content tailored to their audience quickly and efficiently. https://gizmodo.com/googles-new-ai-video-generator-is-made-to-fill-the-internet-with-even-more-ads-2000534023 Monthly Ad Idea  Get inspired with this month’s featured ad idea from our Ad Resource store! Theme of the Month: Christmas 🎄 Explore the Christmas Ad Idea Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams, Cherry Messimer Article Published: December 13th, 2024

Weekly Marketing Rundown - October 10th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss Meta's new AI tools, Tiktok's new search ads, Youtube Shorts and more. Meta Introduces AI-Edited Video Ads on Facebook and Instagram: Key Tools for Teams Meta has rolled out new AI-powered tools for video ads on Facebook and Instagram, making content creation more streamlined. These tools include automatic video trimming, scene selection, and format adjustments for different placements. Key features also include a video expansion tool, which resizes videos to fit various formats, an auto music tool that selects background music, and an image animation tool that brings static images to life with simple animations. Truth be told, Kavanah Media team members have seen these tools being quietly rolled out for some time. They have allowed for quicker creation of multiple ad variations, allowing images and videos to be shown in more ad placements. For more on this, click the link below: https://www.theverge.com/2024/10/8/24265065/meta-ai-edited-video-ads-facebook-instagram Google Faces Declining Search Share Amid AI Competition and TikTok's New Ads: Implications for Teams Google's search share is slipping as AI-driven competitors and TikTok's new search ads challenge its dominance. While Google remains the leading search engine, these rising alternatives are attracting users with innovative features that enhance search experiences. For teams, this trend emphasizes the need to diversify digital strategies. As users turn to platforms like TikTok for search, teams should adapt their SEO and content strategies to maintain visibility across various channels.  For more on this, click the link below: https://www.yahoo.com/?err=404&err_url YouTube Expands Shorts Length and Adds Templates: What Teams Should Know In order to compete with TikTok, YouTube is increasing the maximum length of Shorts and adding new video templates. This move allows creators to produce longer short-form content while using templates to streamline video creation. For teams, these updates mean greater flexibility in crafting short videos to engage audiences. With longer content and easy-to-use templates, creating videos should be even easier.  For more on this, click the link below:  https://www.theverge.com/2024/10/3/24260170/youtube-shorts-increased-length-templates-tiktok WhatsApp's New Contact-Saving Feature: What Teams Should Know WhatsApp is testing a feature that lets users save contacts directly within the app without storing them on their phone. If adopted this could simplify contact management for teams and offer some privacy benefits. For teams the advantages include: 1. Privacy: Contacts can be stored within the app, reducing the need to save personal numbers on your phone. 2. Efficiency: Easier access and management of contacts within WhatsApp itself. 3. Clutter-Free: Keep work-related contacts separate from personal ones without filling up your phone directory. This update can streamline communication and improve privacy, especially for teams in sensitive environments. For more on this, click the link below: https://x.com/ahmedghanem/status/1842100577255195049 EU Court Backs Activist in Privacy Dispute with Meta: Key Takeaways for Teams The EU's top court has ruled that Meta must limit its use of personal data for targeted advertising. The Court of Justice of the European Union (CJEU) stated that platforms like Facebook cannot use all personal data without restrictions on time or type, meaning only a small portion of Meta's data pool will be permitted for advertising, even with user consent. Rulings like this are already affecting audience targeting. As data privacy laws tighten, advertisers will likely have less and less access for audience targeting. Teams may need to change their marketing strategies as a result. For more on this, click the link below: https://www.reuters.com/technology/eu-top-court-sides-with-activist-schrems-privacy-dispute-with-meta-2024-10-04/ Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Author: Cody Adams Article Published: Oct. 10th, 2024