Weekly Marketing Rundown - October 10th, 2024

Weekly Marketing Rundown - December 13th, 2024 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss using Meta's new data restrictions, Blueksy's potential advertising, China's massive hack, and more. U.S. Officials Urge Americans to Use Encrypted Apps Amid Chinese Cyber Threats Following a significant cyberattack by Chinese hackers targeting U.S. government officials, American authorities are recommending the use of encrypted messaging apps like Signal and WhatsApp for secure communication. These apps offer end-to-end encryption, ensuring messages remain private even if intercepted. For mission teams the usage of encrypted platforms for communication is strongly encouraged. https://www.dailywire.com/news/u-s-officials-urge-americans-to-use-encrypted-apps-after-chinese-hack Bluesky CEO Discusses Social Media Innovation and Future Revenue Models Bluesky CEO Jay Graber is focused on reshaping social media by prioritizing user control and decentralization. While Bluesky currently avoids traditional advertising, Graber acknowledges that monetization strategies, including ads, may eventually be explored to sustain the platform. As Bluesky continues to grow, its focus on decentralization and user-centric design could offer unique opportunities for digital engagement strategies. https://techcrunch.com/2024/12/05/bluesky-ceo-jay-graber-is-reshaping-social-media-but-advertising-isnt-off-the-table/ How WhatsApp Became a Global Cultural Phenomenon WhatsApp has become a central communication tool worldwide, evolving from a simple messaging app into a global cultural force. In regions like Africa, South Asia, and Latin America, it serves as the backbone for personal and professional communication, often replacing traditional SMS and email. Its appeal lies in its affordability, ease of use, and encrypted messaging, which make it accessible even in areas with limited internet access. For mission teams, WhatsApp’s widespread reach and reliability make it a powerful tool for digital engagement, enabling group chats, media sharing, and community-building in regions where other platforms may not have the same penetration. https://restofworld.org/2024/how-whatsapp-became-a-global-cultural-force/ Meta Introduces New Data Use Restrictions - Religious Affiliations Meta is implementing stricter data use restrictions for ad targeting due to increased privacy regulations. Advertisers will face limitations on how third-party data and custom audiences can be utilized, aiming to protect user privacy and align with global standards. In particular they state: "Important: We'll start restricting how certain data sources can share data through Meta Business Tools in January 2025," and later they say that these restrictions will affect any data source that "is associated with individuals with specific religious or spiritual beliefs and practices." This will affect missions teams utilizing retargeting and landing pages in their digital strategies and perhaps more. Our team at Kavanah Media is currently researching and experimenting to find a solution to mitigate any hang-ups teams may face. Hear more about this on today's Christian Media Marketing Podcast here. https://matchnode.com/blog-and-podcasts/metas-new-data-restrictions/ Google Launches AI Video Generator to Expand Ad Content Google’s new AI-powered video generation tool aims to simplify ad creation, allowing advertisers to produce short video ads efficiently. This tool can adapt various elements, such as brand logos and promotional offers, to craft targeted ad content. While it enables easier ad production, it also raises concerns about contributing to an oversaturation of ads online. Mission teams leveraging digital platforms for engagement could benefit from using Google’s AI tool to produce quick, culturally relevant video content tailored to their audience quickly and efficiently. https://gizmodo.com/googles-new-ai-video-generator-is-made-to-fill-the-internet-with-even-more-ads-2000534023 Monthly Ad Idea  Get inspired with this month’s featured ad idea from our Ad Resource store! Theme of the Month: Christmas 🎄 Explore the Christmas Ad Idea Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams, Cherry Messimer Article Published: December 13th, 2024

Weekly Marketing Rundown - December 6th, 2024 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss using Youtube's new creative tools, WhatsApp dropping of older devices, Reddit's international goals and more.  YouTube’s New AI Tools Aim to Beat Creative Blocks YouTube is testing AI-powered tools to help creators brainstorm video ideas, draft scripts, and generate image or voice assets. These features aim to streamline the content creation process and assist creators who may struggle with creative blocks or need to speed up production. For mission teams, these tools could be a game-changer for producing their own engaging, Gospel-centered content efficiently. By using AI to generate ideas and assets, teams can maintain a steady flow of content, especially when inspiration runs low. https://www.searchenginejournal.com/youtube-previews-ai-tools-to-overcome-creative-blocks/533862/   WhatsApp to Drop Support for Older iPhones in May 2025 Starting May 2025, WhatsApp will no longer work on iPhones running iOS 14 or earlier. Users with older devices like the iPhone 6 or earlier models will no longer be able to utilize WhatsApp. Mission teams that have integrated WhatsApp into their digital engagement efforts may see a large drop in messages from users with older devices. If older devices are common in the field they are serving, strategies may have to be adjusted. https://www.macrumors.com/2024/12/02/whatsapp-drop-support-older-iphones-may-2025/   Meta Shares How AI Tools Improve Ad Performance Meta’s data claims that ads using its AI-powered tools perform significantly better. For example, campaigns using Advantage+ shopping ads saw a 32% increase in return on ad spend. Additionally, advertisers using AI-powered creative tools noted a 7% boost in conversion rates. These features optimize ad placement and designs, making them more engaging and effective. In our own testing Advantage+ Audiences has indeed led to lower costs and better performance. It is possible that these Advantage+ creative tools could bring similar performance increases. However, we have yet to be able to confirm this in our testing. It should also be noted that tools such as the text improvements could heavily alter your ad copy and do not always perform well in languages other than English. Teams should test these tools before rolling them out at scale. Several of these tools were addressed in episode 270 of our Christian Media Marketing Podcast. You can watch/listen to that here. https://www.socialmediatoday.com/news/meta-shares-insight-into-the-performance-of-its-ai-based-ad-elements/734328/   Reddit Targets Global Growth in Key Markets Reddit is expanding in the UK, India, Brazil, and the Philippines to grow its international user base. It’s focusing on localizing content and increasing language support to better engage users in these regions. As Reddit improves accessibility with translations, it could be a valuable platform to test for digital engagement strategies, especially in regions with growing online communities. https://techcrunch.com/2024/11/28/reddit-looks-to-uk-india-brazil-and-the-philippines-to-spur-international-growth/ Meta Expands Traffic Campaign Options Meta now allows advertisers to target Facebook, Instagram, or both, in Traffic campaigns as a conversion location. Previously, one could only select an Instagram profile. This update is being rolled out slowly. https://www.jonloomer.com/qvt/facebook-conversion-location-for-traffic-campaigns/ Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams, Cherry Messimer Article Published: December 6th, 2024