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Weekly Marketing Rundown - October 18th, 2024

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Weekly Marketing Rundown - October 18th, 2024

Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss Gmail's hack, Reddit's new keyword targeting, AI vs. human created content and more.

New Gmail Security Alert: 7-Day AI Hack Confirmed

A new Gmail security threat has emerged, affecting billions of users. Hackers are using AI-driven attacks that remain undetected for up to seven days before Google’s systems flag the issue. This vulnerability allows attackers to access accounts, read emails, and potentially steal sensitive data.

For teams, this highlights the need for stronger email security measures and vigilance in monitoring accounts. The evolving use of AI in hacking emphasizes the importance of using multifactor authentication and regularly updating passwords to protect against potential breaches.

For more on this, click the link below:

https://www.forbes.com/sites/daveywinder/2024/10/13/new-gmail-security-alert-for-billions-as-7-day-ai-hack-confirmed/

 

Reddit Rolls Out Keyword Targeting Improvements for Advertisers

Reddit has introduced enhanced keyword targeting tools for advertisers, allowing more precise ad placements based on user searches and post content. These updates offer advertisers better control over where their ads appear and ensure they reach the right audience based on relevant discussions and keywords.

While not as widespread in usage globally, in certain locations and contexts, Reddit may be a viable platform for digital engagement. Improvements like these will make it even easier for teams to target the right audiences effectively on Reddit.

For more on this, click the link below:

https://www.socialmediatoday.com/news/reddit-rolls-out-keyword-targeting-improvements-for-advertisers/729689

 

Engagement Rate Comparison: AI-Assisted vs. Human-Created Posts

Buffer, a social media management platform, recently analyzed 1.2 million posts and found that content generated with AI achieved an average engagement rate 1.5% higher than that of posts created without AI.

While Buffer’s integration of AI into its platform may influence these results, the increasing use of AI in content creation raises questions about the effectiveness of this “augmented” approach. Their findings suggest that AI tools not only enhance the efficiency of content creation but may also improve audience engagement.

Here’s a breakdown of engagement rates across different platforms:

• Facebook: 4.8% for non-AI posts vs. 6.13% for AI-assisted content
• TikTok: 4.17% for non-AI posts vs. 6.14% for AI-assisted
• Pinterest: 3.86% for non-AI posts vs. 4.35% for AI-assisted
• X (Twitter): 2.8% for non-AI posts vs. 3.7% for AI-assisted
• YouTube: 3.7% for non-AI posts vs. 3.9% for AI-assisted
• LinkedIn: 6.22% for non-AI posts vs. 6.85% for AI-assisted

 For more on this, click the link below: 

https://buffer.com/resources/ai-assistant-post-performance/

WhatsApp Privacy Concerns: Should You Worry?

WhatsApp, a popular messaging app, has been facing privacy issues. The problem is that, despite its encrypted messaging service, some experts are concerned about how much data WhatsApp collects and shares with its parent company, Meta (Facebook). This includes things like your phone number, location, and more.

If WhatsApp is potentially sharing data, it could put missionaries and local partners at risk. It is important to consider other apps or tools that prioritize privacy better than WhatsApp does- especially with inter-team communications. Teams may need to revisit their digital communication strategies, considering alternative secure messaging apps.

For more on this, click the link below:

https://www.theregister.com/2024/10/16/whatsapp_privacy_concerns/

Intentional - Kavanah Media's Newsletter

Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact!

For more on this, click the link below:

https://www.kavanahmedia.com/sign-up 

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below.

https://linktr.ee/kavanah_media

Author: Cody Adams

Article Published: Oct. 18th, 2024

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