Weekly Marketing Rundown - August 9th, 2024

Weekly Marketing Rundown - August 9th, 2024

Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we are diving into Meta's Detailed Targeting Exclusion, Social Media Blocks in Bangladesh and Turkey, the Power of Social Media Communities, and more. Let's dive in!

Meta Removes Detailed Targeting Exclusions: Impact on Christian Mission Teams

Meta has removed detailed targeting exclusions have been removed from ad campaigns. Meta claims that this change enhances ad performance by relying on advanced algorithms to target the right audience and internal research showed a 22.6% improvement in conversion costs without exclusions.

This is just one more change Meta is rolling out as it continues to integrate AI, more advanced algorithms, and adjust to privacy regulations around the world. As a result, mission teams have even less control over their potential audience because we can no longer exclude based on demographics, interests, behaviors, etc... Facebook claims that these exclusions can reduce ad effectiveness. 

However, this change may not be a bad thing. In our own experience running ads for teams around the world Meta’s algorithm tends to get better results with less restrictions. The results have been so noticeable that we no longer use restrictions except for special circumstances. However, a team should experiment accordingly to determine how/ if these changes will affect their campaigns.

For more on this, click the link below:

https://www.socialmediatoday.com/news/meta-removes-detailed-targeting-exclusions-from-ad-campaigns/723389/

Bangladesh and Turkey Block Social Media Networks

Recently, Bangladesh and Turkey blocked access to major social media platforms, impacting millions of users. The governments in both countries cited concerns over misinformation, security, and public order as reasons for these restrictions. This situation highlights the vulnerability of even the largest tech companies to governmental regulations and actions.

For teams utilizing digital engagement strategies, these blocks emphasize the need for flexibility and adaptability in their strategies. It is crucial to be prepared to adjust tactics and explore alternative platforms to maintain effective communication and engagement, demonstrating that even in the digital age, external factors can significantly influence outreach efforts. Our team at Kavanah Media keeps a running list of alternative platforms for all the fields that we serve. If you find yourself needing to restrategize we are happy to help.

For more on this, click the link below:

https://www.reuters.com/world/middle-east/turkey-blocks-access-instagram-platform-gives-no-reason-2024-08-02/#:~:text=Access%20to%20Instagram%20has%20been,block%20condolence%20posts%20after%20Haniyeh

https://www.firstpost.com/world/bangladesh-blocks-instagram-facebook-tiktok-and-other-social-media-platforms-amid-protests-13800336.html

Building Effective Social Media Communities:  For Christian Mission Teams

The importance of fostering a strong social media community cannot be overstated, especially for teams seeking to engage with audiences both online and offline. Building a social media community requires intentional engagement, where listening to and interacting with seekers is key. This engagement is not just about responding to comments; it is about creating a space where meaningful conversations can take place. For mission teams, this could mean sharing testimonies, asking questions, or providing spiritual encouragement, all while maintaining a strong focus on Gospel-centered content. Additionally, leveraging analytics to understand what resonates with your audience can guide content strategies, ensuring that posts are not only engaging but also spiritually impactful.

For teams that might not be overly technical, managing a secure and effective online presence can be challenging, but it should not be avoided. Additionally, it is important to emphasize the need for vigilance in monitoring social media channels to avoid potential security risks, such as unauthorized access or data breaches.

For more on this, click the link below:

https://www.socialinsider.io/blog/social-media-community/ 

Google Declared a Monopoly

This week, Judge Amit Mehta of the U.S. District Court for the District of Columbia officially declared Google a monopoly, sparking significant reactions across the digital marketing industry. While some experts predict a lengthy legal battle, others anticipate potential disruptions, particularly concerning Google’s advertising dominance. The ruling could lead to operational changes for Google, akin to past cases such as Google Shopping in 2017, highlighting the complexities of antitrust law.

Although this has significant implications for teams using Google's platforms in their digital strategies, it is too early to predict specific outcomes. Further developments are expected as the situation unfolds.

For more on this, click the link below:

https://searchengineland.com/google-declared-a-monopoly-industry-reactions-and-implications-445014? 

Christian Media Marketing Podcast: How Culture Impacts Confirmation Bias

Have you ever found yourself digging for evidence just to prove you are right? Tune into Episode 257 of the Christian Media Marketing Podcast where we will dive into the fascinating world of confirmation bias. Let's challenge our assumptions together!

For more on this, click the link below:

https://www.kavanahmedia.com/resources/77535/episode-257-how-culture-impacts-confirmation-bias

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below.

https://linktr.ee/kavanah_media

Author: Yari Soto and Cody Adams

Article Published: August 9th, 2024