Weekly Marketing Rundown - September 20th, 2024

Weekly Marketing Rundown - September 5th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss Facebook and the Engagement among Younger Generations, AI Beginner's Guide, and Brazil’s Ban on Musk’s X Platform. Let's dive in! Facebook's Push to Engage Younger Generations in the Digital Space Despite perceptions that Facebook is less popular among younger users in the West, the platform continues to make strides in engaging this demographic through tailored features like Groups, job boards, and mental wellness resources. This ongoing investment continues to mean Facebook is a relevant and viable tool for mission teams focused on digital evangelism - even with younger generations in the Western World.   For more on this, click the link below: https://about.fb.com/news/2024/09/navigating-your-20s-with-facebook/ AI Beginner's Guide As AI becomes increasingly crucial in digital marketing, it holds immense potential for mission teams utilizing digital strategies. Yet, understanding and implementing AI can feel overwhelming. Fortunately, Search Engine Land offers a clear beginner’s guide to AI usage in marketing, helping teams tap into this powerful technology for more personalized outreach and greater efficiency. For those just getting started, this guide is a valuable resource to demystify AI and put it to practical use.   For more on this, click the link below: https://searchengineland.com/ai-marketing-beginners-guide-446116 Brazil’s Ban on Musk’s X Platform: A Digital Censorship Battle That Impacts Global Missions Brazil’s ban on Elon Musk’s X platform (formerly Twitter) has sparked controversy as conservative groups challenge the decision in court. The platform was blocked after it failed to remove disinformation and hate speech. The legal battle highlights the risks of censorship and the importance of using trusted, compliant platforms for sensitive communication in regions with strict cyber laws. For mission teams, the ban underscores the need for robust digital security strategies. Depending on platforms like X for outreach could lead to sudden disruptions, especially in politically tense regions. Teams should consider alternative, reliable platforms and secure methods for digital engagement, ensuring their communications and missions are not hindered by unforeseen legal or governmental actions.   For more on this, click the link below: https://www.reuters.com/world/americas/conservative-challenge-brazils-ban-musks-x-may-escalate-feud-2024-09-05/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Author: Yari Soto and Cody Adams Article Published: September 5th, 2024

Weekly Marketing Rundown - July 26th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss the new WhatsApp username feature, Meta AI, Google Privacy Sandbox, and more. Let's dive in! WhatsApp Introduces Username Feature for Web Client WhatsApp is developing a new username feature for its web client, allowing users to create unique usernames. This update aims to enhance user privacy and make it easier to connect with others without sharing phone numbers. By using usernames, users can communicate more securely, as their personal phone numbers will no longer be required for initial contact. The username feature is expected to integrate seamlessly with WhatsApp's existing interface, providing an additional layer of convenience and security. This move aligns with WhatsApp's broader efforts to improve user privacy and expand its feature set to meet evolving user needs. This feature could allow teams to communicate without revealing their personal phone numbers, reducing the risk of their contact information being misused or targeted by unwanted entities. By using unique usernames, teams could safely connect with local communities, supporters, and organizations, ensuring their personal details remain protected while carrying out their important work.   For more on this, click the link below: https://wabetainfo.com/whatsapp-is-working-on-a-username-feature-for-the-web-client/ Meta AI Expands Language Availability and Features  Meta AI has broadened its language support to include Spanish, Portuguese, French, German, Hindi, Italian, and more, making it accessible in 22 countries. This expansion is part of Meta's latest updates, which also introduce the new Llama 3.1 language model. The updates include a beta tool called "Imagine Me" that allows users to create and edit images with prompts. Additionally, Meta AI's new features include the ability to create and modify images across Meta's platforms like Facebook, Instagram, WhatsApp, and Messenger. Users can also utilize the AI for tasks like math problem-solving and coding on WhatsApp or Meta's website. Meta plans to update its AI technology bi-weekly, promising more features and languages in the future.This feature could benefit teams by enabling more effective communication with diverse communities. Additionally, enhanced language accessibility can help teams overcome language barriers, allowing them to share important information and resources with their audience.   For more on this, click the link below: https://www.engadget.com/meta-ai-is-now-available-in-spanish-portugese-french-and-more-150051715.html?guccounter=1 WhatsApp Partners with National Trading Standards to Combat Online Scams WhatsApp has teamed up with National Trading Standards to enhance public awareness about online scams and provide tools for users to protect themselves. The partnership emphasizes the importance of privacy settings, two-step verification, and using the Privacy Checkup tool to stay secure. Recent data shows a persistent risk of scams, with many people likely to encounter fraud in the coming years. This partnership involves the launch of new initiatives and campaigns on social media to educate users on how to identify and avoid scams. At the same time, WhatsApp encourages users to report any suspicious activity to authorities to combat digital fraud. This collaboration could provide protection against fraud and digital threats to teams working in diverse and often vulnerable environments, ensuring the security of their personal and organizational information while carrying out their global mission work.   For more on this, click the link below: https://about.fb.com/news/2024/07/whatsapp-teams-up-with-national-trading-standards/  Malaysia and Singapore Enhance Regulation of Social Media Platforms Malaysia and Singapore are intensifying their regulatory oversight of social media platforms, including Facebook, to better control the spread of misinformation and enhance cybersecurity. These efforts are driven by concerns over the impact of false information on public safety and the integrity of political processes. Both countries are implementing stricter laws and guidelines to hold social media companies accountable for content shared on their platforms. In Malaysia, the government is pushing for amendments to its Communications and Multimedia Act to impose heavier penalties on social media platforms that fail to curb the dissemination of fake news. Singapore, on the other hand, has introduced the Protection from Online Falsehoods and Manipulation Act (POFMA), which grants authorities the power to demand corrections or removals of false content. These measures reflect a broader trend in Southeast Asia towards increased digital regulation to safeguard national security and public trust in online information. The increased regulatory oversight of social media platforms by Malaysia and Singapore can benefit teams by providing a safer digital environment. These measures can help control the spread of misinformation and enhance cybersecurity, thus protecting teams from online threats and the potential dissemination of harmful false information.         For more on this, click the link below: https://asia.nikkei.com/Spotlight/Cybersecurity/Malaysia-and-Singapore-tighten-oversight-of-Facebook-others  Google Introduces Privacy Sandbox to Enhance Online Privacy and Ad Efficiency Google is preparing to phase out third-party cookies in its Chrome browser by the end of 2024, marking a significant shift in how user data is tracked and used for ad targeting. The initiative, known as the Privacy Sandbox, aims to develop new technologies that protect user privacy while still enabling effective advertising. One of the key components of this initiative is the Topics API, which replaces cookies by categorizing user interests based on their browsing activity. Advertisers can then target ads to users based on these broad interest categories without tracking individual users across websites. This change addresses growing privacy concerns and regulatory pressures, aiming to balance the needs of users, advertisers, and publishers. By reducing reliance on invasive tracking methods, Google hopes to create a more privacy-conscious web environment. However, the transition poses challenges for advertisers accustomed to the granularity of cookie-based tracking. As the Privacy Sandbox technologies are rolled out and refined, the advertising industry will need to adapt to new methods of targeting and measuring ad effectiveness without compromising user privacy.   For more on this, click the link below: https://www.theverge.com/2024/7/22/24203893/google-cookie-tracking-prompt-ad-targeting-privacy-sandbox Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: July 26th, 2024