Weekly Marketing Rundown - June 21st, 2024

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Weekly Marketing Rundown - June 21st, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss Brand Identity and Engagement, AI Chatbots, Instagram Creator Insights, WhatsApp Video Group Chats, and more. Let's dive in!

The Power of Video in Brand Identity and Engagement

Video content has become essential for building brand identity and engaging audiences. It offers a human touch that helps brands stand out in a crowded market. Effective video marketing strategies, such as product demonstrations and storytelling by founders, foster a strong connection with consumers. Case studies like Purple's YouTube campaigns highlight how iterative video content and character-driven narratives can significantly boost engagement and brand recognition.

Moreover, video marketing is crucial for both B2C and B2B brands, though it excels particularly in e-commerce. Diverse content formats, from tutorials to short-form clips, enhance consumer engagement and feedback. By continuously varying and analyzing video content, brands can better understand and reach their target audiences, driving key performance indicators and long-term growth.

For more on this, click the link below:


Meta Unveils New AI Chatbots and Business Messaging Tools

Meta has introduced several new AI-powered tools designed to enhance brand performance and customer engagement. Among the new offerings are AI chatbots on Messenger, developed using Meta's LLaMa 3 model, which help businesses reduce customer service costs. Additionally, Meta has launched paid marketing messages on Messenger, allowing select advertisers to send targeted messages to opted-in customers.

These tools aim to drive higher return on ad spend (ROAS) and improve marketing efficiency. For instance, brands using Meta's generative AI ad creative tools have reported significant improvements in cost-per-purchase and purchase volumes. However, these advancements come with ongoing privacy concerns, emphasizing the need for Meta to implement robust safeguards.

For more on this, click the link below:



Reddit Introduces Conversation Ads to Boost Engagement

Reddit has launched a new ad format called Conversation Ads, designed to appear within discussion threads. This new placement capitalizes on the high engagement rates within Reddit's conversation pages, which account for 47% of its screen views. The ads aim to provide a more immersive and contextual advertising experience, enhancing brand visibility and user interaction.

This development includes enhanced brand safety measures and leverages machine learning tools to ensure a secure environment for advertisers. Initial results show promising improvements in key metrics, such as brand awareness and cost per acquisition, demonstrated by Lenovo's successful use of the new format.

For more on this, click the link below:


Instagram Tests Creator Insights to Enhance Profile Performance for Brands

Instagram is currently testing new Creator Insights tools aimed at enhancing profile performance for brands. This update is designed to provide creators with more detailed analytics, including metrics on follower demographics and content performance. The new features enable creators to track follower growth trends over time and gain insights into how their content resonates with different audience segments. This data will empower creators to make informed decisions about their content strategy and optimize their engagement tactics to better meet their audience's preferences and behaviors.

Furthermore, Instagram's newest tools feature a performance summary dashboard that provides an overview of important metrics like reach, engagement rate, and follower count. These insights are vital as they offer a better understanding of each creator's influence and audience appeal by providing creators with comprehensive analytics.

For more on this, click the link below:


WhatsApp Expands Video Group Chats to Accommodate Up to 32 Participants

WhatsApp has expanded its video group chat feature, now allowing up to 32 participants to join in a single call. This enhancement comes as part of WhatsApp's ongoing efforts to meet the increasing demand for larger group interactions amidst the global shift towards remote communication. The update aims to facilitate more extensive virtual gatherings, whether for business meetings, educational purposes, or social gatherings, enhancing the app's utility for users worldwide.

Users can now initiate or join video calls with significantly larger groups, leveraging WhatsApp's end-to-end encryption for secure communications. This expansion represents a strategic move by WhatsApp to compete more effectively with other video conferencing platforms, offering a familiar interface and seamless integration within its messaging ecosystem. The increased participant limit is expected to cater to diverse user needs, from casual group chats to more formal or professional settings, further solidifying WhatsApp's position as a versatile communication tool in today's digital landscape.

For more on this, click the link below:


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 


Author: Yari Soto and Cody Adams

Article Published: June 21st, 2024


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Weekly Marketing Rundown - June 27th, 2024
Weekly Marketing Rundown - June 27th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss Meta's industry dominance, AI influencers, GDPR, comment sections and WhatsApp. Let's dive in! Meta's Apps Continue to Dominate Download Charts Meta's suite of apps, including Facebook, Instagram, WhatsApp, and Messenger, continues to lead the download charts, solidifying their position as the most popular social media platforms globally.  For advertisers and marketers, this trend underscores the fact that Meta’s advertising platform is still very much a viable platform for digital engagement projects, regardless of growing competition. Thousands of seekers around the world are connecting with disciple-makers around the world daily via Meta’s platforms and  if you are able to advertise on Facebook and/ Instagram in your context we highly recommend it. 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As AI personalities become more widespread in usage the desire for authentic human content and interaction will likely increase. Kavanah Media partners in several locations have attempted to utilized chat bots, but never got any significant traction with contacts until a real person took over messaging.  We should utilize AI whenever it is beneficial, but we should strive to not lose genuine human connection that is so important in finding seekers. For more on this, click the link below: https://www.nytimes.com/2024/06/17/style/tiktok-ads-ai-influencers.html Google Updates EU Consent Rules for Customer Match Ads Google has announced changes to its EU consent rules for Customer Match ads, requiring advertisers to obtain explicit consent from users before targeting them with personalized ads. This update aligns with the General Data Protection Regulation (GDPR) and aims to enhance user privacy and data protection. 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It is essential not to overlook the significance of comment sections in our efforts to engage seekers globally. For more on this, click the link below: https://www.businessinsider.com/gen-z-most-trusted-news-source-online-comment-sections-google-2024-6  WhatsApp Adds In-app Dialer WhatsApp's new in-app dialer, currently in beta testing, allows users to make calls directly without needing to save contact numbers. Accessed via a floating button in the Calls tab, this feature not only simplifies calling but also enhances security by reducing the need to store personal information on users' devices. Users can dial unsaved numbers and choose to save them as contacts or opt for messaging instead, all without cluttering their address books with unnecessary entries. For those of us utilizing WhatsApp in our digital engagement strategies this is a huge plus, but also a potential risk. Users not having to save contact info is both more secure for them, for teams and local responders managing systems in secure locations, however, this also means that the one receiving the calls may not see any information about who is calling them.  For more on this, click the link below: https://www.androidauthority.com/whatsapp-rolls-out-a-new-in-app-dialer-to-beta-testers-3454446/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: June 27th, 2024