Weekly Marketing Rundown - June 14th, 2024

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Weekly Marketing Rundown - June 14th, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Messenger, Meta Ads, Instagram, YouTube's new ad delivery system and more. Let's dive in.


Instagram Tests Audience Feedback for Unpublished Reels

Instagram is experimenting with a new feature that allows creators to receive feedback on their Reels before publishing them. This initiative lets users share draft Reels with a select group of friends to gather insights and suggestions. The goal is to enable creators to refine their content based on this preliminary feedback, enhancing the quality and engagement of their final posts. This move aims to support creators in producing more compelling and well-received Reels​.

The feedback feature is part of Instagram’s broader strategy to bolster user engagement and content quality on its platform. By enabling pre-publication review, Instagram hopes to foster a more collaborative and iterative content creation process. This approach not only helps creators improve their Reels but also increases viewer satisfaction by ensuring that the content is more aligned with audience preferences. The feature is still in the testing phase and is expected to evolve based on user responses and effectiveness​.

For more on this, click the link below:

https://www.socialmediatoday.com/news/instagram-experiments-audience-feedback-unpublished-reels-clips/718287/


Meta phasing out Dynamic Creative Ads

Meta has announced that it will be phasing out Dynamic Creative ads, a tool that automatically generates ad variations to optimize performance. This change is set to take effect starting August 2024, impacting advertisers who rely on the feature to streamline their ad creation process.

Dynamic Creative ads allowed advertisers to input multiple images, headlines, and calls-to-action, with Meta's algorithm combining these elements to find the most effective combinations. As the tool is discontinued, advertisers will need to adjust their strategies, potentially requiring more manual oversight to achieve similar levels of optimization and performance. 

For a full update from Google Marketing live, click the link below:

https://www.jonloomer.com/qvt/dynamic-creative-is-going-away/


Meta Introduces Communities Feature on Messenger

Meta has quietly rolled out a new "Communities" feature on Messenger, designed to help users organize and communicate more efficiently within groups such as organizations, schools, and private groups. This new feature allows users to create dedicated spaces for real-time communication, independent of Facebook Groups. Each Community has a central "Home" space where administrators can post updates and announcements, fostering better engagement and connectivity among members​.

Communities can accommodate up to 5,000 participants and use shareable links for easy onboarding. Unlike WhatsApp Communities, Messenger Communities leverage Facebook's social graph for invitations, eliminating the need for phone numbers and making it easier to grow communities using Facebook connections. This move reflects Meta's strategy to enhance Messenger's functionality and integrate a broader social networking aspect into the app​

For more on this, click the link below:

https://techcrunch.com/2024/06/07/meta-quietly-rolls-out-communities-on-messenger/?guccounter=1 


Brands Embrace Ad-Free Features on Social Media

Nearly half of US adults in a recent poll stated that the comments are just an integral part of their social media experience (click here below for graph). Some brands are responding to this trend and emphasizing organic strategies and engagement with users via DM’s and comments as opposed to paid advertisements. 

While this trend is beginning in the US it may impact advertisers globally. This trend does not necessarily mean that organic social media campaigns are more effective than paid advertising- it simply means advertisers cannot ignore the comment section. 

For more on this, click the link below:

https://www.emarketer.com/content/brands-embracing-ad-free-features-on-social-media-like-comments-dms/


YouTube's New Server-Injected Ads Make Ad Blocking Ineffective

YouTube is introducing a new ad delivery system that makes ad blockers ineffective. These server-injected ads come directly from YouTube’s servers, bypassing traditional ad-blocking tools.

This change ensures that ads will be seen by viewers regardless of their ad-blocking software. For advertisers, it guarantees better ad visibility and reach. However, for users who prefer an uninterrupted viewing experience, it may be a less welcome development. This new approach could significantly impact both user experience and advertising strategies on the platform.

For more on this, click the link below:

https://www.androidpolice.com/youtube-next-server-injected-ads-impossible-to-block  


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Yari Soto and Cody Adams

Article Published: June 14th, 2024

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