Weekly Marketing Rundown - August 4th, 2023

Weekly Marketing Rundown - June 30, 2023   Hi everyone,   We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in.  Youtube Integrates Ai-Powered Dubbing Tool Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer. To read more about this new feature, click here: https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/ Engaged-View Attribution is Coming to Meta Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance.  To qualify as an engaged view conversion, the user must: - Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long - Accomplish the set conversion action within 1 day of doing the above This attribution setting will be available using the sales, leads, or engagement objective types.  For more on this update, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-performance-video-activity-7079461885388972033-5YuY/ Meta is Giving Parents More Visibility into How Their Kids Use Social Media Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips. To read more, click the link below: https://www.cnn.com/2023/06/27/tech/facebook-messenger-parental-controls/index.html Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type  Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus.  For more on this, read the article from Social Media Today below: https://www.socialmediatoday.com/news/meta-reels-ad-options-simplified-music-tool-promotion/653410/ iOS 17 Security Updates On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety. To read more about iOS 17, click below: https://9to5mac.com/2023/06/20/ios-17-security-features/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 30, 2023

Weekly Marketing Rundown - May 24th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Meta Rolling Out Sitelinks for Ads to the Public After beginning testing last month, Meta is rolling out site links for Facebook ads to the public. When creating a new ad, you may notice an 'Ad sources' section at the ad level, where you can input their website URL. Meta will attempt to automatically generate useful site links from the provided URL. If the automatic suggestions are not suitable or if no suggestions are found, advertisers have the option to manually add site links. To implement site links in an ad, at least three links must be added. Meta optimizes the display of these links, showing them when it believes they will enhance ad performance. For those interested in tracking, custom UTM parameters can be added to the destination link of each site link, allowing for detailed monitoring of traffic from these links in tools like Google Analytics. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7198579240152244224-25cu/ Updates from Google Marketing Live At Google Marketing Live, Google rolled out some updates in ad tech using generative AI. With new AI tools, businesses can now easily create a variety of ad assets quickly. New features include image editing tools and immersive Shopping ads that make it super easy to produce diverse, high-converting ads quickly. While mostly geared towards e-commerce, updates include virtual-try-ons and 3D ads. New image editing tools that let advertisers add objects, extend backgrounds, and crop images to fit any format or size could prove particularly useful to advertisers in the digital engagement world. For a full update from Google Marketing live, click the link below: https://blog.google/products/ads-commerce/ai-creativity-google-marketing-live/ Survey: Instagram Outpaces TikTok in Video-Based User Acquisition: A recent survey by app marketing firm Zoomd reveals that Instagram has surpassed TikTok in attracting users through video content. According to the survey, 79% of marketers allocate at least 75% of their user acquisition budget to Instagram, compared to TikTok. This preference is attributed to Instagram's more mature advertising platform and established user base, making it a more reliable choice for marketers aiming for video-driven user growth. The survey highlights the evolving landscape of social media marketing, with Instagram's robust analytics and advertising tools providing a competitive edge. Marketers find Instagram's ecosystem conducive for achieving higher engagement and conversion rates, despite TikTok's rapid growth and popularity among younger demographics. This trend underscores the strategic decisions businesses must make in optimizing their social media investments to maximize returns. For more on this, click the link below: https://www.marketingdive.com/news/instagram-beats-tiktok-video-based-user-acquisition-zoomd-survey/715598/ X to Require ID Confirmation from Ad Revenue Share Participants X, formerly known as Twitter, is implementing a new policy that will require participants in its ad revenue-sharing program to confirm their identities. This move aims to enhance the transparency and integrity of its advertising model, ensuring that revenue is shared with verified content creators. By mandating ID confirmation, X intends to build a more secure and reliable environment for both advertisers and creators, potentially leading to higher trust and increased participation in the revenue-sharing program. This requirement is part of a broader effort by X to revamp its advertising and content monetization strategies. It reflects an industry-wide push towards greater accountability in digital advertising, where ensuring the authenticity of content creators has become crucial. For creators, this means they will need to complete an identity verification process to benefit from ad revenues, which could impact the ease of entry or continuation for some. For more on this, click the link below: https://www.socialmediatoday.com/news/x-require-ad-revenue-share-participants-confirm-id/716946/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls, Cody Adams, and Yari Soto Article Published: May 24th, 2024