Weekly Marketing Rundown - June 30, 2023

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Weekly Marketing Rundown - June 30, 2023


Hi everyone,


We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in. 

Youtube Integrates Ai-Powered Dubbing Tool

Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer.

To read more about this new feature, click here:


Engaged-View Attribution is Coming to Meta

Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance. 

To qualify as an engaged view conversion, the user must:

- Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long

- Accomplish the set conversion action within 1 day of doing the above

This attribution setting will be available using the sales, leads, or engagement objective types. 

For more on this update, click the link below:


Meta is Giving Parents More Visibility into How Their Kids Use Social Media

Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips.

To read more, click the link below:


Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions

Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type 

Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus. 

For more on this, read the article from Social Media Today below:


iOS 17 Security Updates

On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety.

To read more about iOS 17, click below:


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia 

LinkedIn: https://www.linkedin.com/company/78328025/

Twitter: https://twitter.com/KavanahMedia


Authors: Sean Ralls and Joel Overstreet

Article Published: June 30, 2023


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