Christian Media Marketing Podcast

The Christian Media Marketing Podcast, hosted by Jon Ralls of Kavanah Media, is a leading podcast in the Christian Digital Marketing industry. Whether you need help with your digital marketing strategies, marketing campaign management, or simply to stay up to date in the constantly changing social media marketing landscape, this podcast is for you.

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About the Host - Jon Ralls

Jon is the founder and Executive Director of Kavanah Media, a full service, non-profit Christian digital marketing agency specializing in social media ad management, search engine marketing, digital security, and more! He has been working with clients and students for the last 20 years in the Communications and Media Industries. After spending almost a decade working and living overseas in Taiwan, he and his team are working with teams from all around the world.

Follow Kavanah Media online for the most up-to-date news surrounding Christian Digital Marketing.

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LinkedIn: https://linkedin.com/company/kavanahmedia

Episode 3 - Important Metrics To Be Monitoring When Running An Ad Campaign

by Kavanah Media

On the show today you'll learn:

-Key Objectives When Creating Content

-What Metrics You Should Be Monitoring When Running An Ad Campaign

-What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more

-What To Do About Ad Fatigue

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Episode 2 - How A Mission Team Had Nearly 3/4ths of A City See Their Content

by Kavanah Media

On the Show Today You’ll Learn:

- How a mission team used social media marketing to get a video in front of 3/4ths of a city
- Lessons learned from doing M2DMM (Media to Disciple Making Movements)
- How dissatisfaction drove this team to try new things
- Advice for a team or church that is just getting started
- How to do an A/B test within your social media campaigns

Episode 1 - Patience and Purpose When Doing Christian Media Marketing

by Kavanah Media

On the Show Today You’ll Learn:

- Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose
- How to begin with the right expectations
- How to give the Facebook algorithm enough time to respond to your specified audience
- How to evaluate the frequency and costs of ads
- How to increase ad spend without breaking the Facebook algorithm
- What is the purpose that truly matters with ads and media
- Which objectives to choose for ads and why