Christian Media Marketing Podcast

The Christian Media Marketing Podcast, hosted by Jon Ralls of Kavanah Media, is a leading podcast in the Christian Digital Marketing industry. Whether you need help with your digital marketing strategies, marketing campaign management, or simply to stay up to date in the constantly changing social media marketing landscape, this podcast is for you.

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About the Host - Jon Ralls

Jon is the founder and Executive Director of Kavanah Media, a full service, non-profit Christian digital marketing agency specializing in social media ad management, search engine marketing, digital security, and more! He has been working with clients and students for the last 20 years in the Communications and Media Industries. After spending almost a decade working and living overseas in Taiwan, he and his team are working with teams from all around the world.

Follow Kavanah Media online for the most up-to-date news surrounding Christian Digital Marketing.

Facebook: https://facebook.com/kavanahmedia/

Twitter: https://twitter.com/KavanahMedia

LinkedIn: https://linkedin.com/company/kavanahmedia

Episode 8 - What Changes Are Happening Within Social Media Right Now?

by Kavanah Media

On The Show Today You Will:

- Hear About A New Social Media Channel Called Tik Tok

- Learn About Facebook's Changes To Mobile Ad Text Length

- Learn About Facebook's Changes To Transparency, Branding, Videos, Algorithms, and More

- Learn About Google Ads Use Of Artificial Intelligence

Episode 7 - Why A Follow-Up System Is Important

by Kavanah Media

On The Show Today You Will:

- Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools"

- Learn why follow-up systems are important

- Why Disciple Tools was created

- What security thoughts have gone into this follow-up system

To know more about Disciple Tools, you can go to https://disciple.tools

Episode 6 - How A European Mission Team Began To Find Seekers Using Media

by Kavanah Media

On The Show Today You Will Learn:

- What brought this team to want to try using media to find seekers

- The first thing they did to get started (and the unexpected result)

- How God has blessed them so far

- Advice they have for other teams looking to get started using media to find seekers

Episode 5 - How To Have An End-To-End Strategy In Mind

by Kavanah Media

On the Show Today You’ll Learn:

- Compare digital marketing to fishing
- Compare digital marketing to a real conversation
- How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion
- Trigger actions
- How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads
- How to keep the conversation going with a warmer and more interested audience

Episode 4 - What To Expect Paid Ads To Cost

by Kavanah Media

In today's episode you will learn:

1. How the bidding process works

2. How bidding, placement, relevance, and audience selection can impact costs

3. What ad objectives are working right now at the lowest costs