The Christian Media Marketing Podcast, hosted by Jon Ralls of Kavanah Media, is a leading podcast in the Christian Digital Marketing industry. Whether you need help with your digital marketing strategies, marketing campaign management, or simply to stay up to date in the constantly changing social media marketing landscape, this podcast is for you.

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About the Host - Jon Ralls

Jon is the founder and Executive Director of Kavanah Media, a full service, non-profit Christian digital marketing agency specializing in social media ad management, search engine marketing, digital security, and more! He has been working with clients and students for the last 20 years in the Communications and Media Industries. After spending almost a decade working and living overseas in Taiwan, he and his team are working with teams from all around the world.

Follow Kavanah Media online for the most up-to-date news surrounding Christian Digital Marketing.

Facebook: https://facebook.com/kavanahmedia/

Twitter: https://twitter.com/KavanahMedia

LinkedIn: https://linkedin.com/company/kavanahmedia


 

Episode 93 - How To Use Keywords And Do Research On Your Target Persona's Words

In this episode, we will look at different tools that can be used to discover keywords and phrases that your target audience is using. 

We look at:

Google Trends

Facebook Audience Insights

Twitter Search

Google Ads Keyword Planner

And More!


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Episode 92 - How To Tell What Kind Of Ads Others Are Running

In this episode, you will learn how to see what ads others are running. 

1. Learn what phrases and creatives they are using

2. List other pages in the Insights section of "Pages To Watch" to see how their engagement and other variables are. 


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Episode 91 - How To Make Your Content Convert

In this episode you will,

1. Hear about how fishing is like content creation in media outreach

2. Learn about different testing methods for your content

3. Learn about different ways to think about your content

4. Hear about the power of testimony and social proof in your content 

Headline Analyzer Tool: https://www.aminstitute.com/headline/index.html


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Episode 90 - Social Audio in a Social Media World

In this episode, we will look in to the new arena of social audio. You will learn about

1. Clubhouse, Twitter Spaces, and other social audio spaces

2. Opportunities of how social audio can be used in ministry

3. The risks and rewards of using social audio in your ministry objectives


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Episode 89 - Exciting New Content Available

In this episode, you will hear

1. Why content is such an important part of your overall media outreach efforts

2. A new, free resource of ad examples, landing page examples, and more made available on the Kavanah Media site.

https://kavanahmedia.com/ad-resources


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