In this episode, Jon will share some marketing thoughts on how to arrange the marketing when the cost for the seeker is high. With the high commitment, and cost (societal, spiritual, etc.) involved in becoming a Christian, our marketing needs to be set up to reflect this reality.
To see the funnel and watch the video of this training, click here: https://youtu.be/68ME6mLydsQ
In this episode, Jon will share about the new, renamed, Looker Studio reports. This product, formally called Data Studio, is a great tool to help you see reports of digital ministry activity, and to share those stories with supporters, prayer partners, and more.
To watch this training, click here: https://youtu.be/i7d89stwqck
In this episode, Jon will demonstrate how to use Google Forms to create a logic flow from one question to another. This free software can then be used to embed the questions on your landing pages to better understand your seekers.
To watch the training, click here: https://youtu.be/awORWLxmUfk
In this episode, Jon will be sharing how to download your year-end data so as to analyze it for effectiveness and for future testing.
To watch this training, click here: https://youtu.be/ajbmIh6bw7o
In this episode, Jon will demonstrate software that allows for the creation of realistic avatars who can do testimony or other videos for your digital engagement efforts. With over 60 languages, this software holds much promise.
To watch the training video, click here: https://youtu.be/2pQmlssypI4
To check out the software, click here: synthesia.io
In this episode, Jon will interview Casey Bell who is the Operations Manager at Kavanah. Casey has been a cross-cultural church planter, has gone to culinary school, and then received his MBA in supply chain and operations management. Casey has worked with some of the largest aerospace companies in the world and shares some of his insights into culture, operations, and many other lessons that c...
In this episode, Jon will share how finding time to rest, read, and reflect not only fight burnout, but also how it can help you find creativity and joy in your digital engagement efforts.
To watch this episode, click here: https://youtu.be/3KTSsF4U-j0
To see Kavanah Media's Policy for Rest and Holidays, click here: Policy
In this episode, Jon will interview Sean Ralls, the digital marketing manager for Kavanah Media. Sean will share lessons learned from mistakes that he has seen in digital efforts. He will also share about TikTok and some specific advice for those thinking about using that platform.
For TikTok country restrictions, click here: https://ads.tiktok.com/help/article?aid=6669234451085524998
To...
In this second part of this training, Jon will show how to actually set up an A/B test using Google Optimize.
To watch the training video, click here: https://youtu.be/25AePhPt92w
In this first part of two, Jon will discuss how to set up Google Optimize so as to do A/B testing on your website. This episode will talk through the installation and set up process.
Detailed instructions are also available for download here:
https://docs.google.com/document/d/1apcuSwsiJ9jKA4WzT0s6YZIQlPtkupRBxahdEUdJiLQ/edit?usp=sharing
To watch the video training, go here: https://you...
