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Episode 199 - How To Leverage Google Ad Scripts

In this episode, Jon will share the tremendous resources available to leverage Google Ad Scripts. From reporting, changing ads, etc. there is a lot of powerful scripts available for free. Click here to watch the training: https://youtu.be/UfcABXL-808

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Episode 198 - Google Ads New Interface

In this episode, Jon will share how the Google Ad Interface is changing for the better. If you are using or are interested in using Google Ads, this training will show you how things are grouped together easier for your usage. To watch the video of this training, go here: https://youtu.be/DO36FDcHC9M

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Episode 197 - Introducing Joel From Kavanah Media

In this episode, Jon will be introducing Joel Overstreet who is one of the newest additions to the Kavanah team. Joel is super talented, a creative, and 95% deaf. We are excited to introduce him and how he is allowing God to use him to help change the world. To watch this interview, go here: https://youtu.be/Ckm0PEOKRqA

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Episode 196 - How To Add Meta Chat or Embed To Your Website

In this episode, Jon will share how to make, customize, install, and even use an embed option of your Facebook page all on your own ministry website. With tons of options of customization, this can be a very beneficial tool to your digital engagement efforts. To watch this training on YouTube, go here: https://youtu.be/vemcJ_0v3OM

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Episode 195 - How To Use Google Tag Manager With Meta Pixel Events To Create High Quality Audiences.

In this episode, Jon will demonstrate how to create an special audience of website visitors to be able to retarget within Meta. Using scroll depth, time on page, etc. you can create High Quality Events that will then use the "Sales" objective within Meta. To watch this training, go to: https://youtu.be/9P4RHoPeOBU

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Episode 194 - How To Create Custom Audiences In Meta (Part 1)

In this episode, Jon will share several ways to create custom (and lookalike) audiences within the Meta Ads Platform. To watch this training video, click here: https://youtu.be/voaRhDUg93c

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Episode 193 - Section 230 & Social Media Laws

In this episode, Jon will address how the legal framework and protections of different social media companies are being challenged. The ramifications of potential law changes, algorithm changes, as well as what we can do to keep using these tools for God's Kingdom are addressed. To watch this training, go to: https://youtu.be/vD9htSSdMX8

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Episode 192 - How To Create A Messaging Ad Within Meta (2023)

In this episode, Jon will demonstrate the steps needed to create a messaging ad within the new, Meta Ads Manager. To watch this training, click here: https://youtu.be/PtOpgm3HKB8

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Episode 191 - New Meta Ad Options & Objectives

In this training, Jon will start a 2 part video series on creating Meta ads. With new objectives and options, much has changed in Meta Ads creation, and this training will explain the new objectives and "Reach and Frequency" option. To watch the training, go to: https://youtu.be/asgfKQL6JzI

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Episode 190 - Marketing Ad Principles and Thoughts

In this episode, Jon will share several thoughts and principles that he and the Kavanah team have learned from running thousands of ads on different channels. To watch this training, go to: https://youtu.be/2ciDHepfL-A

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