Weekly Marketing Rundown - November 28, 2025

Weekly Marketing Rundown - November 6, 2026 Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! 🚀 We're diving into the latest updates you need to know including Meta's AI bots overloading small websites, a new WhatsApp photo suggestion feature, Reddit's first search ads, and more. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Meta's AI Crawlers Are Overloading Small Websites Some small website owners say Meta's AI crawlers, bots that copy web pages to train AI, are using so much bandwidth that their sites slow down or crash. One designer found that 97.6% of her site's data traffic over four weeks went to Meta's bots. For Mission Teams Teams should be cautious when seeing traffic boosts as it may be bot traffic. Ministry websites on small hosting plans could face slowdowns, outages, or extra fees if these bots hit them hard. Teams could consider checking their site traffic for "Meta-ExternalAgent" and "Meta-WebIndexer" and asking their web host about blocking them, since some owners found robots.txt rules alone did not stop them. https://www.fastcompany.com/91633357/meta-web-crawlers-crash-small-business-websites-ai-bots-surge WhatsApp Now Suggests Your Latest Photo in Chats WhatsApp is rolling out a feature that shows your newest photo, video, or screenshot as a suggestion when you open a chat. Nothing sends automatically, and tapping the suggestion opens an editor so you can review it first. For Mission Teams While this feature could make sharing relevant screenshots even easier a suggested screenshot could show private details, like a seeker's message, a contact list, or a location, and it is easy to share it in the wrong chat by mistake. Those with concerns should turn this off under Settings > Chats > Recent media suggestions. https://wabetainfo.com/whatsapp-is-rolling-out-media-suggestions-on-android-and-ios/ Reddit Tests Ads in Search Results Reddit is testing ads on its search results pages for the first time, with ads matched to users' search queries. For now, only a small group of selected advertisers have access to the feature. For Mission Teams People often search Reddit with honest questions about life and faith, so search ads could someday help teams reach seekers at the moment they are looking for answers. Most teams can't join this early test yet, but if the testing is successful Reddit could become a even more viable platform for digital engagement. Those already running Reddit ads should watch for wider access. https://redditinc.com/news/we-are-testing-ad-placements-in-reddit-search-pages Turn On MFA, Passkeys, and Security Keys Now Several Kavanah Media partners recently had work accounts and their personal email accounts taken over by attackers, which put many connected accounts and contacts at risk. Personal email is often used to reset work passwords, so one weak account can open the door to a much bigger breach. For Mission Teams Everyone should turn on multi-factor authentication (MFA, a second step after your password) for all work email, personal email, social media, and ad accounts, etc.. Use passkeys or a hardware security key such as a YubiKey wherever you can, because unlike text-message codes, they will not work on fake login pages. Teams should also exercise caution when opening emails or clicking links from untrusted or unfamiliar sources. When in doubt, they should contact the senders through a separate communication channel to verify the legitimacy of any suspicious emails. Google Tests A/B Experiments for Asset Groups in Performance Max Campaigns Google/YouTube Google is testing a new tool that lets advertisers compare two sets of ad assets within a single Performance Max asset group. Advertisers can choose how to split traffic and which metrics to measure, such as conversions, value, or clicks. For Mission Teams Teams running Google Performance Max campaigns can test two sets of images, videos, or text to see which drives more visitors to a response page. However, this is a beta feature and may not be available in every account or region. Plan to run the test for at least 4 to 6 weeks, as Google recommends, and choose one clear success metric, such as conversions, to determine which message leads to more meaningful interactions. https://www.linkedin.com/pulse/google-ads-news-week-44-adriaan-dekker-vxzve/ Google Says AI Chatbots Are Cutting Into Its Search Ad Revenue Google said more people are using AI chatbots and its own AI search tools, and this is hurting its search ad business. Search volume grew 12% in Q3, slower than earlier quarters, and search revenue was flat. For Mission Teams Google says it is expanding ads in AI Overviews and AI Mode to more users and search queries, including in international markets. Teams running search ads should monitor these new placements and consider testing them with small budgets. As more people turn to AI chatbots for answers, teams should ensure their content is clear and accurate. The article also reports that up to 10% of AI Overviews were found to contain incorrect information, so teams should check how their ministries are described in AI-generated responses. https://www.socialmediatoday.com/news/google-says-ai-chatbots-are-hurting-its-bottom-line/873401/ Meta Now Suggests Lookalike Audiences for Leads Campaigns Meta is showing a new message in Leads campaigns suggesting that using a lookalike audience could lower the cost per quality lead by 11%. The author has seen this message only in Leads campaigns, so it does not appear to be a change affecting all campaign types. For Mission Teams If your team receives many low-quality sign-ups or leads, consider building a custom audience from people who have completed your follow-up process. You can then turn it into a lookalike audience and add it as an audience suggestion in a single ad set. Avoid creating multiple ad sets for different audience suggestions, as they may compete against each other. However, keep in mind that, according to the author, it is difficult to prove whether these suggestions actually help, and Meta often ignores them. Test carefully, and when handling contact lists, protect the privacy of seekers, especially in countries with restricted access. Additionally, if you use a CRM system and sign-up forms hosted on your own website rather than Meta's platforms, this strategy may not work due to Meta's Religious Data Restrictions. https://www.jonloomer.com/qvt/lookalike-audience-suggestions-leads-campaigns/ Meta Expands Creator Assistant Into a Content Planning Tool Meta has updated its Creator Assistant chatbot to help people plan and improve content on Facebook and Instagram. It can point out trends, build storyboards and shot lists, review drafts, and write comment replies for you to check. For Mission Teams Teams can use it to identify trending topics, plan short-form videos, and draft replies to comments. However, every reply should be reviewed by a person to ensure the tone and message are appropriate for seekers. Additionally, since it is unclear how Meta handles the data users enter, avoid sharing sensitive ministry details, contact names, or security-related information. Note that the tool is designed for creators and is now available on the web through the Creator Dashboard, as well as on mobile. https://www.socialmediatoday.com/news/meta-updates-creator-assistant-chatbot/873524/ Stay Equipped for Digital Engagement  Looking for ways to use digital tools to grow evangelism and disciple-making? Check out our other resources: Jon Ralls' new book–  Check out The Reluctant Whisper on Amazon, where he talks of evangelism from a sales pitch into an authentic act of presence—sharing faith through story, not scripts! Check it out here. Ad Resource Store- Stumped on what ads to run next? Check out Kavanah Media's Ad Resource Store for ideas, templates and more! Digital Strategies got you confused?- Reach out anytime—we’re ready to help. Contact Us Church GAP Analysis Tool- Uncover hidden risks before they become problems. Use our Free GAP Analysis Tool to evaluate your church or non-profit’s cybersecurity, compliance, and governance today.  Kavanah Analytics- How is your digital content truly impacting lives? We created Kavanah Analytics to help churches and mission teams answer that question. Learn More Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Jon Ralls, Cody A. and Cherry Messimer Article Published: November 6, 2026

Weekly Marketing Rundown - September 18, 2026 Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! We’re diving into the latest updates you need to know including Google Chrome updates, building websites with ChatGPT, Google Search Rank factors and more. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Kavanah Analytics- Webinar You're invited to a free online webinar introducing Kavanah Analytics on Monday, October 20, offered at two times to fit your team's schedule: 8:00 AM Eastern and 8:00 PM Eastern.  If your team is using digital tools to reach the lost, you already know the hard part isn't running an ad or posting a video. It's answering the questions that matter: Who responded? Did that conversation lead to a Bible study, a baptism, a disciple? Kavanah Analytics is a free tool built specifically for mission teams that automatically pulls your Facebook, Instagram, Google Ads, messaging, and follow-up data into one clear picture, so you can see the whole journey from first click to real spiritual conversation without stitching together spreadsheets or paying for enterprise software. In this one-hour session we'll show you how it works, walk through a live team dashboard, and explain how to get your own team set up at no cost.  Bring your questions, and bring whoever on your team is asking "is this actually working?"  Register at https://forms.gle/d2mLocY1MrcsazA28 and join us on October 20. kavanahanalytics.com Google Chrome Security Update Patches Active Flaw Google recently fixed a major security vulnerability in its Chrome web browser that hackers were actively exploiting to gain access to computers. Everyone should update Chrome as soon as possible to protect against these cyberattacks and help keep their information safe. For Mission Teams Keeping your web browsers updated helps protect the sensitive information of seekers you engage with through social media ads and digital platforms. This essential security practice helps ensure your team can safely execute strategies to make disciples without the risk of dangerous data breaches. https://www.bleepingcomputer.com/news/security/google-patches-seventh-chrome-zero-day-exploited-in-attacks-this-year/ Goodbye Like Button Recent data shows a significant drop in traditional social media engagement such as likes and comments across major platforms. Algorithms now prioritize passive metrics like watch time and video completion rates to determine what content users see. For Mission Teams Teams should optimize content and strategies for watch time and other forms of engagement, rather than focusing primarily on likes and comments, to maximize performance based on how algorithms measure engagement and serve content. https://futuresocial.beehiiv.com/p/is-the-like-button-dead Building Websites With ChatGPT You can now build professional websites in minutes just by telling ChatGPT what you want it to look like. This new tool means anyone can create simple apps and web pages without knowing how to write computer code. For Mission Teams Your team can quickly launch custom landing pages linked to social media ads to safely find seekers online. This easy-to-use tool allows you to rapidly test new digital strategies for making disciples while maintaining strict control over data security. However, caution is recommended, and teams are strongly encouraged to audit the tool’s outputs for security and compliance with data protection laws, including privacy policies and other applicable requirements. https://wondertools.substack.com/p/chatgpt-sites Paid Ads Now Appear Inside AI Answers Artificial intelligence platforms like ChatGPT and Google are now placing paid advertisements directly alongside their generated answers. This change means organizations can no longer rely solely on free search results to reach online audiences. For Mission Teams Teams hoping to leverage AI placements should consider strategically purchasing these new ad placements to safely guide online seekers toward faith-focused content when they ask questions. https://www.thestateofbrand.com/news/chatgpt-ads-paid-ai-answers Fake Error Messages Trick Users Into Hacking Themselves Cybercriminals are using fake error messages and ads to trick people into typing harmful codes into their own Mac or Windows computers. Once a person types the code, it secretly installs a virus that steals passwords and private information. For Mission Teams Your team must be very careful when clicking on digital ads or fixing computer errors. Protecting your devices from these tricks ensures your private disciple-making strategies and seeker conversations remain completely safe from hackers. https://techcrunch.com/2026/09/14/clickfix-attacks-are-tricking-mac-and-windows-users-into-hacking-themselves/ Building Custom Tools With Meta's New AI Agent Meta recently introduced a new artificial intelligence tool called Muse that helps users build web apps without knowing how to write computer code. One expert used this smart helper to quickly create a custom decision-making tool in just a single evening. For Mission Teams Teams can leverage Muse to build custom apps and tools directly in Meta's platforms. Marketer Jon Loomer used it to build a Value Rules Assessment tool for his own purposes. See the link below to see how he did it : https://www.jonloomer.com/muse-meta-ai-agent/ The Value of Being Human in an Artificial World Many people are getting tired of talking to computer robots when they try to get help online. Businesses are finding that proving real people work there actually helps them connect better with their audience. For Mission Teams Your team can stand out by making sure digital seekers know they are chatting with a real, caring person rather than an automated program. Highlighting this human connection builds deep trust with seekers while you securely guide them along a path to follow Jesus. https://www.marketingideas.com/p/proof-of-humanity-is-the-biggest?utm_source=tldrmarketing Experts Reveal Top Google Search Ranking Factors A recent survey of search engine experts found that answering a user's question directly is the best way to show up on Google. Links from other trusted websites and high-quality writing were also named as top ways to get more people to see your page. For Mission Teams Your team can find seekers and make disciples through digital platforms by designing websites that directly answer their spiritual questions. Collaborating with other trusted brands and ministries in this space is also another way to help improve ranking. https://signal.zyppy.com/p/google-ranking-factors-expert-survey?utm_source=tldrmarketing Customizable Dashboards Arrive in Google Analytics Google Analytics now includes flexible dashboards that let users view all their important data in a single report. This feature helps organizations easily design charts and track performance using simple drag-and-drop tools. For Mission Teams Your team can use these new dashboards to streamline your data analytics and sharpen your disciple-making strategy while keeping sensitive platform information securely managed. https://www.linkedin.com/pulse/google-ads-news-week-37-adriaan-dekker-003me/ Meta Releases Immersive Instagram Tools for Smart Glasses Meta is introducing new Instagram Story features designed specifically for users of its AI smart glasses. These tools allow creators to share multi-camera videos and interactive full-scene views directly to their social feeds. For Mission Teams eMeta glasses continue to grow in popularity. Mission teams could leverage these tools to conduct virtual prayer walks, capture footage, create more immersive content, and more. However, when sharing real-world ministry experiences, teams should carefully protect the identities and privacy of local individuals to maintain operational security and comply with local laws. https://www.instagram.com/p/DdHNxIQxhh9/?hl=en Threads Surpasses X in User Audience Growth Meta CEO Mark Zuckerberg stated that Threads is likely now larger or will soon be larger than X in user size. He explained that using multiple social platforms helps creators reach different communities where people are already spending their time. For Mission Teams As Threads continues to experience platform growth and deeper integration with Meta Business Suite and Ads Manager, it is an accessible platform for mission teams to expand into. https://www.socialmediatoday.com/news/threads-might-be-bigger-than-x-says-zuckerberg/830236/ WhatsApp Expands Multi-Account Support to Three Profiles on iOS WhatsApp is testing a new update for iPhone users that allows them to run three different accounts inside a single app. Each profile keeps its own separate messages, settings, and notifications so users can easily switch between phone numbers. For Mission Teams Mission teams can use these extra profiles to manage separate numbers all from a single secure device, helping to keep your personal number hidden in higher risk fields. https://wabetainfo.com/whatsapp-is-testing-support-for-up-to-three-accounts-on-ios/ Meta Launches Paid Subscription for Video Editing Tools Meta is launching a paid subscription tier called Edits Plus for its video editing application. This subscription gives creators access to extra video storage space and expanded artificial intelligence tools. For Mission Teams Yes, Meta does have an answer to CapCut, ByteDance's popular video editing tool. Edits Plus can be used to quickly produce high-quality videos for digital seekers. Upgrading will allow more access to storage and AI tools. https://www.socialmediatoday.com/news/meta-announces-edits-plus-paid-subscription-tier/830473/ Stay Equipped for Digital Engagement  Looking for ways to use digital tools to grow evangelism and disciple-making? Check out our other resources: Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here. Jon Ralls' new book–  Check out Jon Ralls' new book The Reluctant Whisper on Amazon, where he talks of evangelism from a sales pitch into an authentic act of presence—sharing faith through story, not scripts! Check it out here. Ad Resource Store- Stumped on what ads to run next? Check out Kavanah Media's Ad Resource Store for ideas, templates and more! Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us Church GAP Analysis Tool- Uncover hidden risks before they become problems. Use our Free GAP Analysis Tool to evaluate your church or non-profit’s cybersecurity, compliance, and governance today.  Kavanah Analytics- How is your digital content truly impacting lives? We created Kavanah Analytics to help churches and mission teams answer that question. Learn More Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Jon Ralls, Cody A. and Cherry Messimer Article Published: September 18, 2026