Weekly Marketing Rundown - July 25, 2025
- Blog Weekly Marketing Rundown - July 25, 2025
Weekly Marketing Rundown - July 25, 2025
Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! In this issue, we cover Jon Loomer's 19 rules for Meta Ads success, Jack Dorsey's open-source social media plans, WhatsApp's latest restrictions in Russia, and more.
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Low‑Quality Post‑Click Experiences in Meta Ads
Jon Loomer explains that landing pages with little original content, too many ads relative to substance, excessive pop-ups or interstitials, misleading content, and multi-page articles that frustrate users— can all hurt ad performance, increase cost, and even lead to restrictions.
For Mission Teams:
For mission teams relying on Meta ads, this means your landing pages need careful attention. If users click an ad and land on a page with low value or poor usability, Meta may limit your ad reach or inflate costs. Make sure landing pages offer substantive content, are easy to navigate, and align with what your ad promises.
https://www.jonloomer.com/low-quality-ad-content-and-post-click-experiences/
19 Rules for Successful Meta Advertising
Jon Loomer shares 19 "Rules," to help advertisers with Meta ads. Some key rules include:
- Keep It Simple
- Remarketing Happens Naturally Now
- Give Meta Copy and Creative Options
- The Algorithm is Literal
- and more!
For Mission Teams:
Marketing on Meta has changed alot over the years. Jon's tips are key for any team utilizing digital strategies. Check out the complete list and read his thoughts on each topic here:
https://www.jonloomer.com/19-rules-of-successful-meta-advertising/?
Meta Expands Video Selfie Age Verification
Meta is rolling out an enhanced age-check system that asks users to take a short video selfie to confirm their age on Facebook and Instagram. The video is analyzed by a third-party service, then deleted once verification is complete. This aligns with new laws in regions like Australia, the EU, and parts of the U.S. that are tightening age controls .
For Mission Teams:
In most cases, minimal adjustments will be needed, as Meta’s platforms restrict targeted advertising to users aged 18 to 25, depending on the country. However, actively monitoring how Meta enforces these age checks is essential as ad metrics are likely to be effected as Meta implements these changes.
Jack Dorsey Supports Open Social Tools Like Nostr
Jack Dorsey is backing a nonprofit exploring open, decentralized platforms like Nostr, which use cryptographic keys instead of servers to run social apps. These tools aim to reduce censorship and increase user control.
For Mission Teams:
If successfully launched and widely adopted these platforms could prove useful in restricted regions.
Half of Meta Creator Ads Miss the Mark
A new study from CreativeX looked at 1.6 million creator-style ads on Meta and TikTok. Nearly half failed to follow basic best practices—things like showing your brand in the first three seconds, keeping videos between 15–60 seconds, staying within safe zones, and using sound properly. Ads that skipped these steps saw much lower completion and engagement rates.
For Mission Teams:
For mission teams running creator-style ads, this is a reminder that authenticity isn’t enough. Ad basics are important. Though there are exceptions- keeping content short, formatting images and video properly and utilizing audio are all good practices.
https://www.adweek.com/commerce/nearly-half-of-meta-creator-ads-ignore-key-best-practices/
Instagram Public Posts Now Appear in Google Searches
Instagram now allows public posts from professional (business or creator) accounts to be indexed by search engines like Google and Bing. This includes Reels, carousels, and videos posted since January 2020. Though indexing isn’t brand-new, Instagram is expanding the rollout to boost discovery outside the app.
For Mission Teams:
For mission teams, this means Instagram can now drive traffic through Google search. Optimize posts by using strong captions with keywords, relevant hashtags, etc.
https://www.tubefilter.com/2025/07/18/instagram-indexing-update-google-search-results/
Russia May Ban WhatsApp Over Security Threat Claims
Russian lawmakers are calling WhatsApp a national security threat and say it should prepare to exit the country. Meta, which owns WhatsApp, is already labeled an “extremist organization” in Russia. This is part of a wider effort to replace foreign tech with government-approved tools like the new state-backed messaging app MAX.
For Mission Teams:
Teams using WhatsApp in Russia or nearby regions should be prepared with alternative messaging apps and avoid putting all communication strategies in one platform. It’s another reminder to stay flexible as platforms are subject to state actors.
Stay Equipped for Digital Engagement
At Kavanah Media, we’re committed to helping mission teams use digital tools to make God known around the world. Whether you’re looking for inspiration, practical insights, or in-depth strategy, we’ve got resources to help:
- Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here.
- YouVersion Reading Plan– Jon Ralls, CEO of Kavanah Media, just launched a powerful 8-day devotional on YouVersion called "Living in Tension." Subscribe here
- Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below.
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Authors: Cody A. and Cherry Messimer
Article Published: July 25, 2025
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