Weekly Marketing Rundown - December 27th, 2024

Weekly Marketing Rundown - August 21, 2026 Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! We’re diving into the latest updates you need to know including changes to Google Search Ad Language targeting, Youtube Picture ads, new data privacy laws and more. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Google Ads Retires Campaign-Level Language Targeting Google is updating its search ads by removing the setting that lets advertisers manually choose specific languages. Instead, Google's automated systems will now match people to ads based on the languages they already read and speak. For Mission Teams Mission teams leveraging Search Campaigns must ensure their digital ad text and landing pages are perfectly translated into their target audience's exact language. Because automated delivery could expose outreach campaigns to unintended or hostile groups, ministries must closely monitor their search traffic to protect their security and digital engagement strategies. https://www.searchenginejournal.com/google-is-removing-language-targeting-from-search-campaigns/585592/ OpenAI Introduces Carousel Ads to ChatGPT OpenAI is now letting companies show a scrolling list of products in their ChatGPT ads. This new format helps businesses display multiple items side-by-side to catch the attention of users chatting with the AI. For Mission Teams Mission teams could use these scrolling ads to share a variety of outreach resources, like scripture links and videos, in one engaging placement. https://digiday.com/marketing/openai-brings-product-carousels-to-chatgpt-ads/ New AI Disclosure Laws Reshape Digital Marketing New laws in Europe and California now require businesses to clearly label any pictures, videos, or sounds created by artificial intelligence. This means marketers must use special digital tags so that people always know when online content is computer-generated. For Mission Teams To safely find seekers and make disciples, mission teams operating in these jurisdictions must follow these new transparency rules whenever using artificial intelligence to create media for their digital evangelism campaigns. By honestly labeling their outreach content, ministries can build vital trust with cautious audiences while protecting their operational security from legal penalties or platform bans. https://www.thedrum.com/news/ai-disclosure-laws-arrive-in-the-eu-and-california-what-do-they-mean-for-marketers YouTube Mobile Tests New Overlay Picture Ads YouTube is testing new picture ads that pop up over the screen while people watch videos sideways on their phones. These still images appear every few minutes without stopping the video, giving advertisers a new way to show their messages. For Mission Teams Mission teams can use these new picture ads to add even more creative diversity to their add strategies on YouTube. https://ppcnewsfeed.com/ppc-news/2026-08/youtube-tests-image-ads-horizontal-mobile-playback/ New WhatsApp Security Warning System for Unverified Messages WhatsApp is testing a warning system to alert users when receiving messages from unverified contacts. The alert helps users identify potential scams before replying to unfamiliar accounts. For Mission Teams This new safety alert helps protect field workers from falling for phishing attempts on WhatsApp. However, new seekers contacting your ministry account for the first time may also see this security prompt. https://engineering.fb.com/2026/08/12/security/how-were-building-scam-alert-whatsapp/ Apple Issues Critical Spyware Threat Notifications Apple is alerting targeted iPhone users about sophisticated spyware attacks that could compromise their devices. These push notifications serve as critical warnings that hackers are actively attempting to steal personal information from specific individuals. For Mission Teams Particularly important for teams operating in sensitive fields with a high risk of nation-state interference, Apple’s security alerts should be taken seriously to protect digital networks and sensitive contacts. By securing devices immediately when warned, ministries can help prevent hostile actors from accessing their outreach campaigns and compromising their disciple-making efforts. https://techcrunch.com/2026/08/13/if-apple-sends-you-a-push-notification-alerting-you-to-a-spyware-attack-take-it-seriously/ Rise of Relatability Trends in Social Video Marketing Recent social media trends show that unpolished, relatable video content is outperforming high-budget advertisements. Audiences favor simple personal stories over formal corporate promotions. For Mission Teams Authentic videos recorded on a phone by real believers will likely connect better than expensive studio videos. Simple, honest video testimony builds trust faster with seekers browsing social media. https://bluehaloagency.com/news/social-media-trends-august-2026/ WhatsApp Introduces Usernames for Private Messaging WhatsApp is updating its app to let people save and use usernames instead of phone numbers. This change will soon allow users to chat with new contacts without sharing their personal phone details. For Mission Teams This is just the latest update related to WhatsApps' shift to usernames. Mission teams can use these new usernames to safely connect with seekers without revealing their real phone numbers. This update improves operational security while making it easier to share the gospel and disciple people in hostile areas. https://wabetainfo.com/whatsapp-launches-a-username-field-for-new-contacts/ YouTube Transforms Search with Conversational AI Chatbot YouTube is releasing a new tool across all devices that lets users ask questions and get helpful answers instead of just a list of videos. This smart chat feature remembers what you are talking about and acts more like a personal assistant than a regular search bar. For Mission Teams Ministries should closely monitor how their videos are tagged to ensure that artificial intelligence correctly identifies and recommends their biblical resources as potential seekers use the new integrated AI search feature. https://www.socialmediatoday.com/news/youtube-expands-access-to-its-in-app-ai-chatbot/827757/ Understanding Video View Counts Across Different Platforms Social media apps have very different rules for what they count as a video view. While some apps count a view the second a video starts, others require someone to watch for several seconds before it counts. Here are some examples: Facebook Reels: organic views count after just 1+ millisecond. Instagram Reels: organic views count as soon as a video starts or replays. YouTube: from 24 August, public views count from the first frame. YouTube Shorts: public views count immediately, including replays. TikTok: views count as soon as the video starts. YouTube ads: many only count after 30 seconds or an interaction. For Mission Teams Mission teams must understand these different rules so they can accurately track how many seekers are actually watching their digital evangelism videos. See the full list put together by Axios below: https://www.axios.com/media-trends-membership/2026/08/18/youtube-video-views Google Data Studio Adds New Reporting and Design Tools Google Data Studio updated its platform to make creating and viewing reports much easier. Users can now expand charts to full screen, copy visuals as pictures, and customize their report designs. For Mission Teams These design upgrades help ministry teams clearly track and evaluate how seekers engage with their online evangelism campaigns. Better visual reports allow leaders more options when reporting metrics. https://docs.cloud.google.com/data-studio/release-notes Polite Replies to Unknown Texts Can Cost You Replying to a text message from a stranger confirms that your phone number is active and monitored. Criminal syndicates use these polite responses to profile targets and sell verified numbers for higher prices on the dark web. For Mission Teams Workers should avoid responding to unexpected texts from unknown numbers while conducting online ministry. Maintaining strict boundary practices on mobile channels protects team members from targeted social engineering tactics and prevents ministry phone numbers from being further attacked and exploited. https://www.malwarebytes.com/blog/threat-intel/2026/08/your-polite-reply-to-that-text-is-worth-2-on-the-dark-web Mission Media U Practitioner Fellowship We live in a digital world.  But our discipling mandate hasn't changed.  Join our partners at Mission Media U for a two-month practitioner fellowship from 24-September to 19-November-2026 with a focus on Personal Digital Disciple-Making.  Limited seats available.  Submit your application today.   Learn more here: https://www.missionmediau.org/fellowship/ Stay Equipped for Digital Engagement  Looking for ways to use digital tools to grow evangelism and disciple-making? Check out our other resources: Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here. Jon Ralls' new book–  Check out Jon Ralls' new book The Reluctant Whisper on Amazon, where he talks of evangelism from a sales pitch into an authentic act of presence—sharing faith through story, not scripts! Check it out here. Ad Resource Store- Stumped on what ads to run next? Check out Kavanah Media's Ad Resource Store for ideas, templates and more! Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us Church GAP Analysis Tool- Uncover hidden risks before they become problems. Use our Free GAP Analysis Tool to evaluate your church or non-profit’s cybersecurity, compliance, and governance today.  Kavanah Analytics- How is your digital content truly impacting lives? We created Kavanah Analytics to help churches and mission teams answer that question. Learn More Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Jon Ralls, Cody A. and Cherry Messimer Article Published: August 21, 2026

Weekly Marketing Rundown - July 3, 2026 Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! This week Meta launched the Muse Image AI Generator, Google Consent Mode and bidding rules changed, concerns rise over Google Search data used for AI training, ChatGPT added new ad targeting features, and an Indian court order impacts domain privacy globally. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Moody Bible Institute breach exposes 2.3 million records Moody Bible Institute, a Chicago-based Christian college, confirmed a data breach after the ShinyHunters extortion group leaked over 2.3 million email addresses and personal data belonging to donors, students, alumni, and supporters. The group used a pay-or-leak campaign, and when demands were not met, they published the stolen data publicly. For Mission Teams This breach is a direct warning to faith-based organizations that donor and constituent data is a target for financially motivated hackers. Any ministry collecting email addresses, donation records, or other personal identifiable information should audit its security practices and ensure third-party platforms are secured with multi-factor authentication. https://cyberpress.org/moody-bible-institute-data-breach/ India court order could strip global domain privacy An Indian court ruling requires domain registrars to stop offering free default WHOIS privacy protection and to disclose domain owner information to anyone claiming a legitimate interest within 72 hours. GoDaddy, which manages 80 million domain names, warns that the ruling could have global implications because domain names are not region-restricted. The company has filed a 5,121-page appeal, which is scheduled to be heard on July 16. For Mission Teams Ministry websites registered through GoDaddy or similar registrars could eventually have their owner contact information made publicly searchable if this ruling stands. Teams managing ministry domains should check whether their WHOIS privacy protection is active and monitor this case as it develops. https://gizmodo.com/godaddy-sounds-alarm-over-how-india-law-would-upend-internet-privacy-everywhere-2000781210 Expanding Digital Evangelism into Virtual Reality Christian groups are now using virtual reality platforms to meet new people and share their faith online. These digital worlds have become a brand new mission field for reaching people who feel lonely or want a community. For Mission Teams Virtual reality offers an interesting avenue for bypassing some of the restrictions that believers and mission teams face in different countries around the world. It could become a valuable addition to existing digital engagement strategies, complementing current social media outreach and advertising efforts. However, experimentation and training are essential. These platforms differ significantly from the digital engagement platforms most teams currently use. Security, bandwidth, accessibility, user adoption, and team training all present important challenges that should be carefully considered. https://www.npr.org/2026/07/02/g-s1-131124/christian-missionaries-have-found-a-new-virtual-mission-territory Meta launches Muse Image AI generator Meta released Muse Image on July 7, 2026, its first in-house AI image generation model developed by Meta Superintelligence Labs. It is now available for free in the Meta AI app, in Instagram Stories in the United States, and in WhatsApp in a limited number of countries. The model allows users to generate and edit images from text prompts, and advertisers will soon be able to access it through Advantage+ creative tools to create ad variations without a traditional design process. For Mission Teams Churches and mission teams can use tools like Muse Image to create visual content for outreach campaigns more affordably. However, teams should be aware that the feature can manipulate public Instagram photos, raising new questions about consent and the appropriate use of images. From a security and privacy perspective, teams should also note Meta's expanded AI access to user-uploaded media and review their organization's social media policies accordingly. https://www.cnbc.com/2026/07/07/meta-ai-muse-image.html Google Search uploads now train AI by default Google updated its Search services privacy settings in June 2026 so that images, audio, files, and video you upload through tools like Google Lens and Google Translate are used to train its AI models unless you manually opt out. The setting called Search Services History is enabled by default, and anonymized versions of data already collected can remain in Google's training systems for up to four years, even after deletion. For Mission Teams Anyone in your organization using Google Lens to photograph documents or using Google Search voice input on behalf of the ministry may be unintentionally allowing sensitive content to be used by Google's AI systems, depending on their account settings. Teams should review their Google account settings and disable the Save Media option under Search Services History if they want to reduce potential data exposure. https://www.techrepublic.com/article/news-google-search-uploads-train-ai-opt-out/ Google Tag Manager interface updates and tracking reliability Google Tag Manager has a new look that makes it much easier for beginners to use. However, its new visual builder tool can cause tracking errors if your website design changes. For Mission Teams While these tools make it easier for teams to run ads and reach spiritual seekers, they must be configured correctly. Misconfigurations, website changes, and even platform updates can lead to broken analytics and potential non-compliance with data privacy laws. Interested in using Google Analytics or Google Tag Manager but not sure where to begin? Reach out—we'd love to help. https://www.linkedin.com/pulse/google-ads-news-week-27-adriaan-dekker-glo6e/ Meta rolls out Muse Image for advertisers Alongside the consumer launch of Muse Image, Meta announced that advertisers and agencies will gain access to the model through Advantage+ creative tools in the coming weeks. This will allow brands to generate ad image variations and edit campaign assets without a traditional design cycle. Meta says the model can produce on-brand ad variations with fewer iterations by combining native reasoning with advertiser creative assets. For Mission Teams Small ministry marketing teams who currently rely on outside designers or platforms for ad creative may find Muse Image through Advantage+ significantly reduces production costs and turnaround time for paid social campaigns. However, teams should review Meta's terms carefully as the model that creates the content is not perfect. Teams should verify the viability of generated content before deploying it in ads. https://ai.meta.com/blog/introducing-muse-image-muse-video-msl/ Apple's Hide My Email leaks real addresses A security researcher disclosed on July 1, 2026, that Apple's Hide My Email privacy feature contains a flaw that allows attackers to reverse-engineer anonymous email aliases back to users' real inboxes, with a 100 percent success rate in testing. Apple was first informed of the issue in June 2025 but has not fully patched the vulnerability despite multiple attempts, potentially leaving iCloud+ subscribers exposed. For Mission Teams iOS users who use Hide My Email aliases for ministry sign-ups or online outreach should treat those addresses as potentially compromised until Apple issues a confirmed fix. This is a practical reminder that no privacy tool should be trusted as a complete shield, and digital security training should cover how to verify whether a privacy feature is actually working. https://www.techrepublic.com/article/news-apple-hide-my-email-privacy-flaw/ Google bidding change may raise your ad costs Starting August 17, 2026, Google will change how it manages bidding for budget-limited campaigns using Target CPA or Target ROAS goals. If your campaign has been outperforming its targets, performance may shift closer to the higher target you originally set unless you manually adjust it using the new Bid Target Adjustment Tool, which became available on July 6. For Mission Teams Ministries running paid outreach campaigns on Google should check budget-limited campaigns before August 17 to avoid unexpected cost increases. Use the new Bid Target Adjustment Tool to review historical performance and update your targets to match what you actually want to spend. https://support.google.com/google-ads/answer/17061251?hl=en OpenAI Adds Custom Audience Targeting to ChatGPT Ads OpenAI added a custom audience feature to its ChatGPT Ads platform that lets advertisers upload email and phone lists to target or exclude specific users. However, a minimum of 100,000 identifiers is required, which may put the feature out of reach for smaller advertisers. For Mission Teams This is a significant step toward ChatGPT becoming a real ad platform alongside Google and Meta. Ministries should cautiously experiment with the platform in their context to test its viability. https://www.jonloomer.com/chatgpt-ads-custom-audiences/ Stay Equipped for Digital Engagement  Looking for ways to use digital tools to grow evangelism and disciple-making? Check out our other resources: Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here. Jon Ralls' new book–  Check out Jon Ralls' new book The Reluctant Whisper on Amazon, where he talks of evangelism from a sales pitch into an authentic act of presence—sharing faith through story, not scripts! Check it out here. Ad Resource Store- Stumped on what ads to run next? Check out Kavanah Media's Ad Resource Store for ideas, templates and more! Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us Church GAP Analysis Tool- Uncover hidden risks before they become problems. Use our Free GAP Analysis Tool to evaluate your church or non-profit’s cybersecurity, compliance, and governance today.  Kavanah Analytics- How is your digital content truly impacting lives? We created Kavanah Analytics to help churches and mission teams answer that question. Learn More Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Jon Ralls, Cody A. and Cherry Messimer Article Published: July 10, 2026