Weekly Marketing Rundown - November 15th, 2024
Weekly Marketing Rundown - November. 15th, 2024
Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss Signal's new video call features, Vietnam's new social media requirements, countries with the least amount of internet access and more.
Signal Updates Video Calls
Signal has introduced upgraded video call features, making it more competitive with other platforms like Zoom, Google Meet, and Microsoft Teams. Now Signal users can host larger video calls with improved quality, schedule calls, and share meeting links. These updates, coupled with the platform’s prioritization of security, make it a viable option for many.
For mission teams, Signal’s new video call capabilities could be a helpful tool for connecting with team members or holding Bible studies securely, especially in areas where privacy is crucial.
Vietnam Orders Social Media Companies to Provide User Identities
Vietnam has issued a new law requiring social media companies to share user identities with the government when requested. This rule is meant to help the government monitor and control online content, particularly to manage political opposition. Social media platforms like Facebook and TikTok may face pressure to comply, though it’s uncertain if they will follow through. Notably, Kavanah Media partners have shared that these companies have disclosed user identities to the government in the past.
For mission teams working in or near Vietnam, this law highlights the need for digital security, especially as political discussions online may come under scrutiny. With the risk of user information being shared with authorities, teams may need to consider alternative platforms for digital engagement and communications depending on how this plays out.
Google's AI Studio Can Generate SRT Files
Ad platforms’ emphasis on AI tools and auto-formatting can make ad creation more efficient, but auto-cropping often results in subtitles being cut off. Meta’s solution is to upload SRT files, but creating those isn’t always the easiest task. Well, now Google AI Studio can build one for you!
1. Visit the AI Studio website and log into your account.
2. Select Gemini 1.5 Pro 002 as your model.
3. Upload your video and enter this prompt:
“Analyze this video and provide a detailed transcript in [specify language] with proper timestamps (HH:MM:SS).”
4. The tool will transcribe the video into your chosen language.
5. Adjust pauses, reading speed, and consistency to ensure a natural flow.
The World’s Largest Unconnected Populations
A recent infographic highlights the countries with the largest populations lacking internet access. Limited internet access affects education, economic opportunities, and social connectivity, especially in lower-income areas. These “unconnected” populations represent a significant challenge—and opportunity—for global digital outreach.
For mission teams, understanding these unconnected regions is crucial when planning outreach and communication strategies. Countries with limited internet access might require alternative approaches like offline resources or SMS-based communication to reach local communities effectively.
Here’s a list of the largest unconnected populations:
• India – 684 million- 48% of the population
• China – 336 million- 24% of the population
• Pakistan – 132 million- 54% of the population
• Indonesia – 93 million- 33% of the population
• Nigeria – 123 million- 55% of the population
• Bangladesh – 96 million- 55% of the population
• Ethiopia – 103 million- 81% of the population
• Democratic Republic of the Congo – 76 million- 71% of the population
The list goes on:
https://socialmediatoday.com/news/worlds-largest-unconnected-populations-infographic/732479/
Facebook and Instagram Launch Ad-Free Subscriptions in Europe
Meta is offering ad-free subscriptions for Facebook and Instagram in Europe at reduced prices: €5.99/month on the web and €7.99 on mobile, with extra accounts costing €4-€5 each. EU users can also choose a free version with less personalized ads. These changes respond to EU regulatory demands, impacting how users engage with ads on the platforms.
It is not known what affects this may have with marketing efforts in the EU, but if popular, this change may force missions teams to adjust their digital engagement platforms. Advertisers, including teams running digital engagement projects, may see a drop in engagement.
https://about.fb.com/news/2024/11/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe
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Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below.
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Authors: Cody Adams, Cherry Messimer
Article Published: Nov. 15th, 2024
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