Weekly Marketing Rundown - November 8th, 2024

Weekly Marketing Rundown - March 14, 2025 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we discuss the rise of AI based hacks, the FCC's response to Europe's pressure on Meta, TikTok's uncertain future and more.  Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM AI-Powered Cyber Attacks on the Rise A recent report reveals that 87% of security professionals have encountered AI-driven cyber-attacks in the past year. These attacks include deepfake phishing, automated hacking attempts, and AI-enhanced malware. While organizations are also using AI for defense, the rapid evolution of attack methods makes staying ahead a constant challenge. Missions organizations often face staffing and funding challenges, making cybersecurity a lower priority. However, AI-powered threats increase the risk, making strong security measures essential. Teams should focus on multi-factor authentication, regular security training, and active monitoring for suspicious activity. https://www.infosecurity-magazine.com/news/majority-of-orgs-hit-by-ai/ FCC Supports Meta’s Pushback Against EU Rules The U.S. FCC is backing Meta in its resistance to the EU’s Digital Services Act (DSA), which enforces stricter regulations on content moderation and user data handling. Meta argues these rules unfairly limit its ability to personalize experiences, while European regulators see them as essential for user privacy and online safety. This legal battle could impact how platforms operate globally. For mission teams using paid ads, this could affect audience targeting in the EU and possibly set a precedent for other regions as more changes are expected. https://www.socialmediatoday.com/news/fcc-backs-meta-pushback-eu-rules-dsa/741563/ Meta AI Expands Customer Support tools for Small Businesses Meta is rolling out AI-powered customer support tools for small businesses on Facebook and Instagram. These AI agents can answer customer inquiries, assist with orders, and automate responses, reducing the need for direct human involvement. While most missions teams are not selling products, there is still potential that this AI could streamline engagement with seekers by handling initial conversations, providing automated responses to common questions, and directing users to Gospel resources. This could free up time for deeper, more personal follow-ups while maintaining a constant digital presence. https://www.fastcompany.com/91290233/meta-ai-customer-support-agent-for-small-businesses-instagram-facebook Instagram Shares Tips for Maximizing Reels Engagement Instagram has released insights on how to make Reels perform better, based on recent trends and algorithm updates. Key takeaways include keeping content engaging within the first few seconds, using on-screen text, and leveraging trending audio. The platform also recommends creating Reels that are between 30 and 90 seconds for the best engagement. For mission teams using Instagram, this means focusing on short, engaging videos that quickly capture attention. Using subtitles, eye-catching visuals, and relevant audio can increase reach. https://www.socialmediatoday.com/news/instagram-reels-tips-3-minutes-unfiltered-nyc/741722/   TikTok’s Future in the U.S. Remains Uncertain Negotiations between TikTok and U.S. lawmakers have stalled, leaving the platform’s fate unclear as a potential ban deadline approaches. While TikTok has made efforts to address security concerns, including storing U.S. user data domestically, regulatory pressure remains. For mission teams, this uncertainty underscores the importance of diversifying digital strategies. Relying solely on one platform for outreach could be risky and teams should explore alternative platforms. https://www.socialmediatoday.com/news/tiktok-us-deal-stalls-ban-deadline/741816/   Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams and Cherry Messimer Article Published: March 14, 2025

Weekly Marketing Rundown - November. 1st, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss Meta's secret roll out of automatic ad adjustments, Instagram's throttle of video quality, Youtube's new stickers and more. Meta’s New AI Search Engine Meta is developing an AI-powered search engine to provide users with more direct answers to their questions. Currently, Meta’s AI Chat, available on all its platforms, relies on Google and Microsoft for web searches. However, Meta intends to shift away from these external search engines and use its own so as to not be dependent. This shift highlights the importance of mission teams maintaining their own websites. As Meta’s AI Chat improves its functionality and access to the open web, mission teams’ evangelistic websites could become more accessible to seekers searching for spiritual content. Having an up to date accurate website and allowing your website to be indexed by both search engine and AI bots may enable AI tools to incorporate your content with those asking faith-related questions. For more on this, click the link below: https://www.theverge.com/2024/10/28/24282017/meta-ai-powered-search-engine-report Meta’s Automatic Ad Adjustments Meta is introducing automatic adjustments to ad accounts, allowing its system to tweak ad settings like pausing campaigns, consolidating ad accounts and audience segments, targeting, and even budgeting without notifying users. These adjustments aim to improve ad performance by responding to how audiences interact with ads in real-time. However, some marketers worry that this automation may reduce control over campaigns and affect ad goals. For mission teams using Meta ads to reach people online, this could be a helpful tool but also a potential challenge. Automatic adjustments might improve ad effectiveness. However, less control over targeting could mean that ads are shown to unintended audiences, which could reduce campaign effectiveness. Staying informed on how Meta’s system adjusts your ads and setting clear objectives will be key to maximizing impact. For more on this, click the link below: https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720 Instagram’s Video Quality Adjustments Instagram is now lowering video quality for less popular posts to reduce data costs, focusing higher resolution on content with more views. This could limit visibility for smaller accounts and less popular posts. For mission teams, this means that videos with fewer initial views might appear in lower quality, which could affect engagement. Changes like this continue to make organic campaigns challenging. While organic posting is important, paid advertising should not be overlooked, as it can help ensure mission messages reach audiences with optimal quality and visibility.  For more on this, click the link below:  https://www.theverge.com/2024/10/27/24280968/instagram-video-quality-lower-for-less-popular-videos YouTube’s New Poll Stickers and Ad Controls YouTube has introduced poll stickers for Shorts, allowing creators to engage viewers with interactive polls. Additionally, channels can now block specific ad categories, giving them more control over the ads displayed alongside their content. For mission teams, poll stickers can foster audience interaction on faith topics, while blocking unwanted ad categories helps maintain a focused message. These features offer valuable tools for enhancing engagement and clarity on YouTube. For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-adds-poll-stickers-shorts-ad-category-blocking-channels/730826/   Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams, Cherry Messimer Article Published: Nov. 1st, 2024