Episode 258 - Cultural Communication Theories In Digital Engagement

On The Show Today You Will: - Learn About The Role of the Responder in an End to End Media To Movements Strategy - Learn About What Skills A Good Responder Needs To Have - Learn About How The Characteristics Of A Good Responder - Learn About How To Not Argue, But To Instead "Put A Pebble" In Their Shoes

In This Episode, You Will Learn 1. How asking the questions "So What?" and "What If?" can help you in your planning 2. How strategy and specifics such as who, what, when, where, and how relate to your Christian media marketing 3. Why thinking through logistics (Facebook Pixel, Analytics, Custom Audiences, Next Steps, and more) before you begin an ad campaign is important Plus, be listening for an opportunity to help in some specific research that is being done.