Weekly Marketing Rundown - July 12th, 2024
Weekly Marketing Rundown - July 12th, 2024
Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss more Instagram Reels, Facebook Global Usage Stats, changes to Facebooks Ads Manager and more. Let's dive in!
Instagram Reels Continue to Surge in Popularity Against TikTok and YouTube
In a recent article searchenginejournal.com released 44 facts and stats related to Facebook. Here are some highlights:
1. Facebook is still the most used social media platform with 3 billion users and counting.
2. Facebook ranks as the third most used app behind WhatsApp (also owned by Meta) and Youtube.
3. On average users spend 3 min and 42 seconds on the app every time they log on.
4. 2/3rds of internet users globally visit Facebook on a monthly basis.
5. India has the largest user base with 329 million users, followed by the US with 179 million users.
6. Males aged 25-34 are the largest audience on Facebook. Second are 18-24 year olds.
7. Facebook is the second most searched term on Google.
8, 2.11 billion people use Facebook daily.
9. 56% of it's user base is male.
10. Advertisers can reach approximately 41% of all internet users via Meta's ad platforms.
These stats illustrate Meta's continued dominance of the social media sphere. Globally, Facebook remains an excellent platform for teams seeking to start a digital engagement projects.
For more on this, click the link below:
https://www.searchenginejournal.com/facebook-statistics-facts/517263/
Meta Discontinues Dynamic Creative for Political & Social Ads
Meta has stopped allowing the dynamic creative format for ads in the "political and social issues" category. This format, which let users mix and match images, headlines, and text, is no longer supported, causing confusion and inefficiency for advertisers. Users have reported difficulties in getting these ads approved, as the platform’s error messages and support have been unclear and unhelpful. It is likely that many of us advertising in the digital engagement world have not utilized this ad category, the removal of the Dynamic Creative System here may indicate it's future discontinuation for all ad types.
To adapt, advertisers should avoid the dynamic creative option and instead use Meta’s new flexible ad format. This format allows for up to five variations of text and headlines but only one image per ad, requiring multiple ads to test different images. The transition to this new format has been confusing, and advertisers need to familiarize themselves with it to ensure their campaigns run smoothly.
For more on this, click the link below:
Meta Introduces New AI Tools to Enhance Advertising
Meta has launched new generative AI tools designed to help advertisers diversify their creative content on platforms like Instagram and Facebook. These tools include full image generation, customizable text overlays, and enhanced text generation for ad headlines. The AI enhancements aim to streamline the creation of multiple ad variations, aiding in creative diversification which Meta claims can lead to significant improvements in cost per acquisition and reach.
In practice, members of the Kavanah Media team have noticed that these tools allow for things like faster image sizing, faster image cropping, better thumbnail selection, and more which makes for a much more streamlined ad making experience.
Additionally, Meta is expanding its Meta Verified subscription to more countries, offering businesses a verified badge, impersonation protection, and priority in search results. The subscription now includes tiered pricing plans, ranging from $14.99 to $349.99 per month, with benefits tailored to different business needs. These updates aim to help brands build credibility and improve their advertising results on Meta’s platforms.
For more on this, click the link below:
Instagram Shares Tips to Enhance Reels Creation
Instagram has released new tips aimed at helping creators maximize the effectiveness of their Reels. These tips focus on key areas such as nailing the hook, using trending audio, and incorporating text overlays to capture viewer attention quickly. Highlighting your brand within the first few seconds is crucial, as it aligns with the platform's emphasis on quick, engaging content that drives higher retention and conversion rates.
Additionally, Instagram encourages creators to use interactive elements like polls and questions to boost engagement. The platform also suggests keeping Reels short and to the point, with a recommended length of around 15 to 30 seconds, to align with viewer preferences for quick, digestible content. By following these guidelines, creators can enhance their Reels' performance, increasing their visibility and engagement on the platform.
For more on this, click the link below:
https://www.socialmediatoday.com/news/instagram-shares-tips-for-reels-creators/721054/
Hootsuite Social Media Sizing Guide
Image and video sizing for social media posts and ads can be a frustrating experience. Sizing ranges differ by platform and often change with little notice. Hootsuite.com recently publish an excellent guide to sizing that you can view here:
https://blog.hootsuite.com/social-media-image-sizes-guide/
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.
https://linktr.ee/kavanahmedia
Author: Yari Soto and Cody Adams
Article Published: July 12th, 2024
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