Weekly Marketing Rundown - May 31st, 2024

Weekly Marketing Rundown - March 28, 2025 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we discuss WhatsApp's security flaw, Meta's new branding tools for Ads Manager, important metrics for advertiser to monitor and more. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM WhatsApp Patches Critical Security Flaw WhatsApp has fixed a serious vulnerability that allowed hackers to install spyware on devices remotely. The flaw, which involved specially crafted video calls, could have exposed users to surveillance and data theft. Meta has urged all users to update their apps immediately to stay protected. https://www.techradar.com/pro/security/whatsapp-patches-security-flaw-which-let-hackers-install-spyware Facebook Stops Using Personal Data for Ad Targeting After Lawsuit A UK woman, Tanya O’Carroll, successfully sued Meta to stop Facebook from using her personal data for targeted ads. She argued that Meta’s advertising practices violated direct marketing laws under GDPR, allowing individuals to object to their data being used this way. The UK’s Information Commissioner’s Office supported her stance, disagreeing with Meta’s claim that its ads target groups, not individuals. For mission teams using Facebook ads, this case signals growing scrutiny over personalized advertising. It may lead to stronger privacy regulations and more user control over data, impacting how ads reach specific audiences. https://www.bbc.co.uk/news/articles/c1en1yjv4dpo Meta Introduces Branding Definition in Ads Manager Meta is rolling out a feature allowing brands to define brand colors, fonts, and even upload logos. Previously, this was possible through Overlays, but the system was buggy and often did not function at all. For mission teams, this could make adding branding to ads a much more efficient process, potentially replacing burning logos onto creatives prior to uploading them into ads manager. https://www.jonloomer.com/define-branding-in-ads-manager/ Why Brand-Owned Communities Are the Future of Growth Some brands are shifting toward building their own online communities rather than relying solely on social media platforms. These owned communities allow direct engagement, better data control, and long-term customer loyalty without the risks of algorithm changes or platform policies. Companies are using forums, apps, and exclusive groups to nurture deeper connections. For mission teams, this highlights the importance of creating dedicated online spaces for seekers and disciples rather than relying only on social platforms. Private groups, websites, or apps could provide more stability, deeper engagement, and better discipleship pathways. It is worth some experimentation. https://martech.org/why-brand-owned-communities-are-the-future-of-growth/?utm_source=tldrmarketing   CPM, CTR, and CPC- What Metrics Are the Most Important? Metrics like cost per mille (1000 impression), click through rate, and cost per click are important metrics in digital marketing, but marketers should be careful to not ONLY focus on those metrics. It is very easy for these metrics to look good, but not reflect reality. In the world of sales, your most important stats are actual conversions, or sales. It is possible to have an incredibly high click through rate, for example, but have no sales. Even though mission teams may not have sales, they do have conversions such as messages, leads forms and more. It is a reminder that we need to look deeper when trying to determine if an ad was successful. If a team's goal is messages, and their ad has a high CTR or lower CPC, it still may not be considered successful if it brings no messages or all negative messages. Teams should look beyond their ads metrics to determine if an ad strategy or campaign is successful, and let that data drive adjustments. https://www.jonloomer.com/qvt/the-most-important-ads-metrics/ Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams and Cherry Messimer Article Published: March 28, 2025

Weekly Marketing Rundown - September 18, 2026 Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! We’re diving into the latest updates you need to know including Google Chrome updates, building websites with ChatGPT, Google Search Rank factors and more. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Kavanah Analytics- Webinar You're invited to a free online webinar introducing Kavanah Analytics on Monday, October 20, offered at two times to fit your team's schedule: 8:00 AM Eastern and 8:00 PM Eastern.  If your team is using digital tools to reach the lost, you already know the hard part isn't running an ad or posting a video. It's answering the questions that matter: Who responded? Did that conversation lead to a Bible study, a baptism, a disciple? Kavanah Analytics is a free tool built specifically for mission teams that automatically pulls your Facebook, Instagram, Google Ads, messaging, and follow-up data into one clear picture, so you can see the whole journey from first click to real spiritual conversation without stitching together spreadsheets or paying for enterprise software. In this one-hour session we'll show you how it works, walk through a live team dashboard, and explain how to get your own team set up at no cost.  Bring your questions, and bring whoever on your team is asking "is this actually working?"  Register at https://forms.gle/d2mLocY1MrcsazA28 and join us on October 20. kavanahanalytics.com Google Chrome Security Update Patches Active Flaw Google recently fixed a major security vulnerability in its Chrome web browser that hackers were actively exploiting to gain access to computers. Everyone should update Chrome as soon as possible to protect against these cyberattacks and help keep their information safe. For Mission Teams Keeping your web browsers updated helps protect the sensitive information of seekers you engage with through social media ads and digital platforms. This essential security practice helps ensure your team can safely execute strategies to make disciples without the risk of dangerous data breaches. https://www.bleepingcomputer.com/news/security/google-patches-seventh-chrome-zero-day-exploited-in-attacks-this-year/ Goodbye Like Button Recent data shows a significant drop in traditional social media engagement such as likes and comments across major platforms. Algorithms now prioritize passive metrics like watch time and video completion rates to determine what content users see. For Mission Teams Teams should optimize content and strategies for watch time and other forms of engagement, rather than focusing primarily on likes and comments, to maximize performance based on how algorithms measure engagement and serve content. https://futuresocial.beehiiv.com/p/is-the-like-button-dead Building Websites With ChatGPT You can now build professional websites in minutes just by telling ChatGPT what you want it to look like. This new tool means anyone can create simple apps and web pages without knowing how to write computer code. For Mission Teams Your team can quickly launch custom landing pages linked to social media ads to safely find seekers online. This easy-to-use tool allows you to rapidly test new digital strategies for making disciples while maintaining strict control over data security. However, caution is recommended, and teams are strongly encouraged to audit the tool’s outputs for security and compliance with data protection laws, including privacy policies and other applicable requirements. https://wondertools.substack.com/p/chatgpt-sites Paid Ads Now Appear Inside AI Answers Artificial intelligence platforms like ChatGPT and Google are now placing paid advertisements directly alongside their generated answers. This change means organizations can no longer rely solely on free search results to reach online audiences. For Mission Teams Teams hoping to leverage AI placements should consider strategically purchasing these new ad placements to safely guide online seekers toward faith-focused content when they ask questions. https://www.thestateofbrand.com/news/chatgpt-ads-paid-ai-answers Fake Error Messages Trick Users Into Hacking Themselves Cybercriminals are using fake error messages and ads to trick people into typing harmful codes into their own Mac or Windows computers. Once a person types the code, it secretly installs a virus that steals passwords and private information. For Mission Teams Your team must be very careful when clicking on digital ads or fixing computer errors. Protecting your devices from these tricks ensures your private disciple-making strategies and seeker conversations remain completely safe from hackers. https://techcrunch.com/2026/09/14/clickfix-attacks-are-tricking-mac-and-windows-users-into-hacking-themselves/ Building Custom Tools With Meta's New AI Agent Meta recently introduced a new artificial intelligence tool called Muse that helps users build web apps without knowing how to write computer code. One expert used this smart helper to quickly create a custom decision-making tool in just a single evening. For Mission Teams Teams can leverage Muse to build custom apps and tools directly in Meta's platforms. Marketer Jon Loomer used it to build a Value Rules Assessment tool for his own purposes. See the link below to see how he did it : https://www.jonloomer.com/muse-meta-ai-agent/ The Value of Being Human in an Artificial World Many people are getting tired of talking to computer robots when they try to get help online. Businesses are finding that proving real people work there actually helps them connect better with their audience. For Mission Teams Your team can stand out by making sure digital seekers know they are chatting with a real, caring person rather than an automated program. Highlighting this human connection builds deep trust with seekers while you securely guide them along a path to follow Jesus. https://www.marketingideas.com/p/proof-of-humanity-is-the-biggest?utm_source=tldrmarketing Experts Reveal Top Google Search Ranking Factors A recent survey of search engine experts found that answering a user's question directly is the best way to show up on Google. Links from other trusted websites and high-quality writing were also named as top ways to get more people to see your page. For Mission Teams Your team can find seekers and make disciples through digital platforms by designing websites that directly answer their spiritual questions. Collaborating with other trusted brands and ministries in this space is also another way to help improve ranking. https://signal.zyppy.com/p/google-ranking-factors-expert-survey?utm_source=tldrmarketing Customizable Dashboards Arrive in Google Analytics Google Analytics now includes flexible dashboards that let users view all their important data in a single report. This feature helps organizations easily design charts and track performance using simple drag-and-drop tools. For Mission Teams Your team can use these new dashboards to streamline your data analytics and sharpen your disciple-making strategy while keeping sensitive platform information securely managed. https://www.linkedin.com/pulse/google-ads-news-week-37-adriaan-dekker-003me/ Meta Releases Immersive Instagram Tools for Smart Glasses Meta is introducing new Instagram Story features designed specifically for users of its AI smart glasses. These tools allow creators to share multi-camera videos and interactive full-scene views directly to their social feeds. For Mission Teams eMeta glasses continue to grow in popularity. Mission teams could leverage these tools to conduct virtual prayer walks, capture footage, create more immersive content, and more. However, when sharing real-world ministry experiences, teams should carefully protect the identities and privacy of local individuals to maintain operational security and comply with local laws. https://www.instagram.com/p/DdHNxIQxhh9/?hl=en Threads Surpasses X in User Audience Growth Meta CEO Mark Zuckerberg stated that Threads is likely now larger or will soon be larger than X in user size. He explained that using multiple social platforms helps creators reach different communities where people are already spending their time. For Mission Teams As Threads continues to experience platform growth and deeper integration with Meta Business Suite and Ads Manager, it is an accessible platform for mission teams to expand into. https://www.socialmediatoday.com/news/threads-might-be-bigger-than-x-says-zuckerberg/830236/ WhatsApp Expands Multi-Account Support to Three Profiles on iOS WhatsApp is testing a new update for iPhone users that allows them to run three different accounts inside a single app. Each profile keeps its own separate messages, settings, and notifications so users can easily switch between phone numbers. For Mission Teams Mission teams can use these extra profiles to manage separate numbers all from a single secure device, helping to keep your personal number hidden in higher risk fields. https://wabetainfo.com/whatsapp-is-testing-support-for-up-to-three-accounts-on-ios/ Meta Launches Paid Subscription for Video Editing Tools Meta is launching a paid subscription tier called Edits Plus for its video editing application. This subscription gives creators access to extra video storage space and expanded artificial intelligence tools. For Mission Teams Yes, Meta does have an answer to CapCut, ByteDance's popular video editing tool. Edits Plus can be used to quickly produce high-quality videos for digital seekers. Upgrading will allow more access to storage and AI tools. https://www.socialmediatoday.com/news/meta-announces-edits-plus-paid-subscription-tier/830473/ Stay Equipped for Digital Engagement  Looking for ways to use digital tools to grow evangelism and disciple-making? Check out our other resources: Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here. Jon Ralls' new book–  Check out Jon Ralls' new book The Reluctant Whisper on Amazon, where he talks of evangelism from a sales pitch into an authentic act of presence—sharing faith through story, not scripts! Check it out here. Ad Resource Store- Stumped on what ads to run next? Check out Kavanah Media's Ad Resource Store for ideas, templates and more! Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us Church GAP Analysis Tool- Uncover hidden risks before they become problems. Use our Free GAP Analysis Tool to evaluate your church or non-profit’s cybersecurity, compliance, and governance today.  Kavanah Analytics- How is your digital content truly impacting lives? We created Kavanah Analytics to help churches and mission teams answer that question. Learn More Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Jon Ralls, Cody A. and Cherry Messimer Article Published: September 18, 2026