Weekly Marketing Rundown - May 31st, 2024

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Weekly Marketing Rundown - May 31st, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in. 

Meta Explores Paid AI Assistant to Compete with Tech Giants

Meta Platforms is working on a paid version of its AI assistant, Meta AI, to rival similar offerings from Google, Microsoft, and OpenAI. This strategic move is part of Meta's broader effort to expand its AI capabilities and establish a stronger foothold in the competitive AI landscape. The company plans to integrate Meta AI into various platforms, including WhatsApp, where it's currently undergoing limited testing in multiple countries.

The Meta AI assistant on WhatsApp allows users to interact with the chatbot while ensuring their privacy is maintained, as personal messages remain end-to-end encrypted. Meta’s ongoing investments and the upcoming release of its new AI model, Llama 3, underscore its commitment to advancing AI technology and enhancing user experience across its services.

For more on this, click the link below:


Social Media Giants Target TikTok's Ad Revenue

As TikTok continues to dominate the social media landscape, competitors like Snapchat, Meta, Pinterest, and Google are strategizing to capture some of its lucrative ad dollars. Each platform is leveraging its unique strengths to appeal to advertisers. Snapchat is emphasizing its AR capabilities and direct shopping features, while Meta focuses on integrating short-form video ads across Facebook and Instagram. Pinterest, known for its discovery and shopping potential, is enhancing its ad tools to attract brands. Meanwhile, Google is promoting YouTube Shorts as a direct competitor to TikTok, highlighting its massive user base and sophisticated ad targeting options.

These platforms are also capitalizing on concerns around TikTok's data privacy issues and regulatory scrutiny. Advertisers wary of TikTok's uncertain future are considering reallocating budgets to these alternative platforms. Additionally, each company is enhancing its advertising solutions with new formats and better analytics to demonstrate superior ROI. This competitive landscape is not only about capturing ad dollars but also about innovation in ad technology and user engagement strategies to retain and grow their respective audiences

For a full update from Google Marketing live, click the link below:


WhatsApp Developing New Channel Analytics Feature for Web Client

WhatsApp is working on a new channel analytics feature for its web client, designed to help users gain insights into their channel performance. This upcoming tool will provide detailed metrics on various aspects such as the number of followers, views, and engagement rates. By offering these analytics, WhatsApp aims to empower channel administrators with the data needed to better understand their audience and optimize content strategies.

This new feature is currently under development and is expected to enhance the user experience for those managing channels on the WhatsApp web platform. 

For more on this, click the link below:


TikTok's Reputation Sees Significant Decline in 2024 Harris Poll

According to the latest Axios Harris Poll 100, TikTok's reputation has taken a notable hit, dropping 14 spots to rank 94th among the most visible companies in the United States. This decline reflects growing concerns over privacy, security, and the platform's impact on mental health. The poll highlights a shift in public perception as more users and regulators scrutinize the app's practices and influence.

The 2024 ranking reveals that TikTok, despite its popularity, faces increasing challenges in maintaining a positive image amid ongoing controversies. The drop in the poll underscores the importance of addressing these issues as the company navigates a landscape of heightened regulatory scrutiny and evolving public expectations.

For more on this, click the link below:


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 


Author: Yari Soto and Cody Adams

Article Published: May 31st, 2024


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