Weekly Marketing Rundown - May 31st, 2024

Weekly Marketing Rundown - March 28, 2025 Hi everyone! In this week's edition of Kavanah Media's Weekly Marketing Rundown we discuss WhatsApp's security flaw, Meta's new branding tools for Ads Manager, important metrics for advertiser to monitor and more. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM WhatsApp Patches Critical Security Flaw WhatsApp has fixed a serious vulnerability that allowed hackers to install spyware on devices remotely. The flaw, which involved specially crafted video calls, could have exposed users to surveillance and data theft. Meta has urged all users to update their apps immediately to stay protected. https://www.techradar.com/pro/security/whatsapp-patches-security-flaw-which-let-hackers-install-spyware Facebook Stops Using Personal Data for Ad Targeting After Lawsuit A UK woman, Tanya O’Carroll, successfully sued Meta to stop Facebook from using her personal data for targeted ads. She argued that Meta’s advertising practices violated direct marketing laws under GDPR, allowing individuals to object to their data being used this way. The UK’s Information Commissioner’s Office supported her stance, disagreeing with Meta’s claim that its ads target groups, not individuals. For mission teams using Facebook ads, this case signals growing scrutiny over personalized advertising. It may lead to stronger privacy regulations and more user control over data, impacting how ads reach specific audiences. https://www.bbc.co.uk/news/articles/c1en1yjv4dpo Meta Introduces Branding Definition in Ads Manager Meta is rolling out a feature allowing brands to define brand colors, fonts, and even upload logos. Previously, this was possible through Overlays, but the system was buggy and often did not function at all. For mission teams, this could make adding branding to ads a much more efficient process, potentially replacing burning logos onto creatives prior to uploading them into ads manager. https://www.jonloomer.com/define-branding-in-ads-manager/ Why Brand-Owned Communities Are the Future of Growth Some brands are shifting toward building their own online communities rather than relying solely on social media platforms. These owned communities allow direct engagement, better data control, and long-term customer loyalty without the risks of algorithm changes or platform policies. Companies are using forums, apps, and exclusive groups to nurture deeper connections. For mission teams, this highlights the importance of creating dedicated online spaces for seekers and disciples rather than relying only on social platforms. Private groups, websites, or apps could provide more stability, deeper engagement, and better discipleship pathways. It is worth some experimentation. https://martech.org/why-brand-owned-communities-are-the-future-of-growth/?utm_source=tldrmarketing   CPM, CTR, and CPC- What Metrics Are the Most Important? Metrics like cost per mille (1000 impression), click through rate, and cost per click are important metrics in digital marketing, but marketers should be careful to not ONLY focus on those metrics. It is very easy for these metrics to look good, but not reflect reality. In the world of sales, your most important stats are actual conversions, or sales. It is possible to have an incredibly high click through rate, for example, but have no sales. Even though mission teams may not have sales, they do have conversions such as messages, leads forms and more. It is a reminder that we need to look deeper when trying to determine if an ad was successful. If a team's goal is messages, and their ad has a high CTR or lower CPC, it still may not be considered successful if it brings no messages or all negative messages. Teams should look beyond their ads metrics to determine if an ad strategy or campaign is successful, and let that data drive adjustments. https://www.jonloomer.com/qvt/the-most-important-ads-metrics/ Intentional - Kavanah Media's Newsletter Subscribe to Intentional, Kavanah’s monthly newsletter, and stay inspired by stories of lives transformed, ministry milestones, and the latest business updates on how we’re intentionally leveraging digital platforms to make God known across the globe. Join us on this journey of purposeful digital engagement and global impact! For more on this, click the link below: https://www.kavanahmedia.com/sign-up  Christian Media Marketing Podcast Looking for more in depth information regarding all things digital engagement? Look no further than the Christian Media Marketing Podcast. For 5 years Kavanah Media CEO Jon Ralls has gone in depth on everything from websites to online messaging. Subscribe here ( https://www.kavanahmedia.com/podcast) or wherever you listen to your podcasts. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody Adams and Cherry Messimer Article Published: March 28, 2025

Weekly Marketing Rundown - June 5, 2026 Welcome to this week’s edition of Kavanah Media’s Weekly Marketing Rundown! We’re diving into the latest updates you need to know including Meta's new Paid Subscriptions for it's platforms, Google's work to add a CRM to Google Ads, one final update regarding Instagram's message encryption, and more. Enjoying the Weekly Marketing Rundown? Support our work and keep it free for missions teams worldwide: https://www.kavanahmedia.com/donatetoKM Meta Launches Paid Subscriptions for Instagram, Facebook, and WhatsApp Meta launched paid subscription plans for its flagship apps on May 27, 2026, with Facebook Plus, Instagram Plus, and WhatsApp Plus rolling out globally. The subscriptions unlock additional features, including enhanced analytics and expanded audience reach. The move comes as Meta faces increased investor scrutiny over its substantial AI investments and seeks to diversify its revenue streams beyond advertising. For Mission Teams Paid subscription tiers that offer expanded audience reach and enhanced analytics could provide business pages with a meaningful boost in visibility, along with improved tools for content creation and management. It is reasonable to assume that mission teams may experience similar benefits. However, teams should carefully evaluate the costs and test the platform's functionality before incorporating it into their digital engagement strategies. https://finance.yahoo.com/sectors/technology/articles/meta-launches-paid-subscriptions-instagram-212733317.html Instagram Ends End-to-End Encrypted Messaging Instagram removed end-to-end encryption for direct messages between users starting May 8, 2026, meaning Meta can now potentially see the contents of all messages on the platform. Encrypting messages had been an optional feature in Instagram since 2023, but the platform quietly updated its help page to announce the feature would no longer be available. For Mission Teams Ministry teams using Instagram DMs for sensitive conversations with seekers, new believers, or contacts in restricted-access countries should be aware that those messages are no longer private from Meta. For confidential outreach, switching to WhatsApp or Signal, both of which still offer strong encryption, is strongly recommended. https://www.macrumors.com/2026/05/05/psa-instagram-encrypted-messaging-ends-may-8/ EU Fines Meta Up to $12 Billion Over Children's Safety Failures on Instagram and Facebook On April 29, 2026, the European Commission announced preliminary findings that Meta’s Instagram and Facebook platforms may be in breach of the Digital Services Act for failing to adequately prevent children under 13 from accessing their services. The Commission noted that children can enter false birth dates without verification and that certain reporting tools require up to seven clicks to access. If these preliminary findings are confirmed, Meta could face fines of up to 6 percent of its total worldwide annual turnover, which could amount to as much as $12 billion. For Mission Teams This story is a reminder that digital platforms are beholden to state actors and laws. These tools can change at any time. Teams should review their own platforms and plan for redundancy. https://www.sec.gov/Archives/edgar/data/0001326801/000121465926006412/o514269px14a6g.htm Apple Tests New iPhone Anti-Theft Security Feature Apple is testing a new safety feature that automatically locks an iPhone if someone steals it from your hand. It uses motion sensors and location checks to quickly protect your personal information from thieves. For Mission Teams This feature improves physical and digital security for ministries running digital engagement projects in secure fields. Automatically locking a snatched device prevents criminals from accessing sensitive disciple-making apps and communication channels. https://www.techrepublic.com/article/news-apple-iphone-anti-snatching-lock-feature/ Google Is Upgrading All Dynamic Search Ads to AI Max This September Google announced that AI Max for Search campaigns is moving out of beta, and that campaigns using AI Max see an average of 7 percent more conversions or conversion value at a similar cost per acquisition when using the full feature suite compared to using search term matching alone. Starting in September, campaigns using Dynamic Search Ads, automatically created assets, and campaign-level broad match settings will automatically be upgraded to AI Max. For Mission Teams If your ministry uses Google Search ads to connect with people seeking faith-related content, this change is approaching quickly. Teams should review their account settings and prepare their campaigns for the automatic upgrade to help ensure a smooth transition and avoid disruptions to ongoing outreach efforts. https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/ TikTok Is Quietly Becoming a Super App TikTok launched TikTok GO earlier in May, allowing users to discover and book hotels, attractions, tours, and other experiences directly within the app. The company is also reportedly pursuing a fintech license as it continues expanding its ecosystem and moving more transactions onto the platform. Rather than directing users to third-party websites, TikTok is increasingly positioning itself as a one-stop platform for discovery, decision-making, and transactions. While many users already rely on TikTok as a search tool and, in some cases, an alternative to Google, this latest move places the platform in more direct competition with Google's core Search and Maps businesses. For Mission Teams TikTok’s expansion into travel, shopping, and potentially financial services means more people, especially younger audiences, are spending increasing amounts of time inside the app each day. This presents a growing opportunity for ministries to reach people where they already are, but it also requires a clear, consistent TikTok presence and strategy to remain visible within a rapidly expanding ecosystem. It should be noted, however, that there are significant concerns around scalability, cybersecurity, and regulatory compliance when leveraging TikTok for digital engagement. Some teams have experienced ad account restrictions related to religious content, while others have seen success. It is also recommended that TikTok, or any other apps owned by its parent company ByteDance, be installed on separate devices due to these security considerations and broader concerns about data governance. https://techcrunch.com/2026/05/30/tiktoks-road-to-becoming-a-super-app/ Meta Ads Manager Introduces New Campaign Grouping Feature Meta Ads Manager is testing a new Grouping tool that lets advertisers organize campaigns by similar settings or goals. This feature clumps similar choices together to make your advertising reports much easier to read. For Mission Teams This tool improves strategic application by grouping ads to see which funnel stages drive the highest digital engagement with seekers. It also could simplify data management, reducing the security risk of exposing detailed ministry strategies when sharing reports. https://www.jonloomer.com/meta-ads-grouping-reports-chatgpt-conversions/ OpenAI Ads Manager Beta and ChatGPT Updates OpenAI has added several new budgeting and targeting tools to its advertising platform. They are also testing grouped ad placements inside ChatGPT to help advertisers connect with interested users. For Mission Teams These updates let ministries safely control daily ad spending while scaling outreach to seekers in new countries. Displaying ads inside active AI conversations offers a strategic new way to build digital engagement. https://ads.openai.com Google Ads Limits Historical Reporting Data Access Starting June 1, 2026, Google Ads will automatically delete detailed hourly, daily, and weekly performance data that is more than 37 months old. Advertisers must manually export and save this granular tracking information if they want to keep it for long-term campaign planning. For Mission Teams Ministries leveraging those data points must proactively archive their detailed ad history to protect valuable strategic insights regarding seeker engagement and digital outreach patterns. https://www.seroundtable.com/google-ads-delete-performance-data-41403.html Google Ads Enhances Lead Tracking and Ad Approval Speed Google Ads added a built-in dashboard to track and organize new leads directly inside the platform, similar to a CRM. It also introduced real-time policy reviews to instantly approve search ads during creation. For Mission Teams This centralized dashboard helps ministry teams securely monitor seeker engagement and train AI to find high-intent contacts. Quick ad approvals also allow strategic outreach campaigns to launch immediately without frustrating delays. https://www.linkedin.com/pulse/google-ads-news-week-22-adriaan-dekker-bl6me/ WhatsApp Develops On-Device Scam Alert Feature WhatsApp is creating a new feature that warns users when they receive suspicious messages from unknown accounts. This safety tool checks messages directly on your phone so private conversations stay completely encrypted. For Mission Teams This feature allows users, including mission teams, to spot fraudulent contacts without exposing private conversations with seekers. Strategically training your team to enable this setting protects your disciple-making network from malicious phishing attempts. https://www.androidpolice.com/scam-detection-but-on-whatsapp Stay Equipped for Digital Engagement  Looking for ways to use digital tools to grow evangelism and disciple-making? Check out our other resources: Kavanah Media Blog – Learn from our experiences serving hundreds of mission teams worldwide. We share practical lessons, real stories, and best practices to help your team avoid mistakes and grow in digital outreach. Subscribe here. Jon Ralls' new book–  Check out Jon Ralls' new book The Reluctant Whisper on Amazon, where he talks of evangelism from a sales pitch into an authentic act of presence—sharing faith through story, not scripts! Check it out here. Ad Resource Store- Stumped on what ads to run next? Check out Kavanah Media's Ad Resource Store for ideas, templates and more! Digital Strategies got you stumped? Reach out anytime—we’re ready to help. Contact Us Church GAP Analysis Tool- Uncover hidden risks before they become problems. Use our Free GAP Analysis Tool to evaluate your church or non-profit’s cybersecurity, compliance, and governance today.  Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Authors: Cody A. and Cherry Messimer Article Published: June 5, 2026