Weekly Marketing Rundown - May 31st, 2024

  1. Share
0 0

Weekly Marketing Rundown - May 31st, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in. 


Meta Explores Paid AI Assistant to Compete with Tech Giants

Meta Platforms is working on a paid version of its AI assistant, Meta AI, to rival similar offerings from Google, Microsoft, and OpenAI. This strategic move is part of Meta's broader effort to expand its AI capabilities and establish a stronger foothold in the competitive AI landscape. The company plans to integrate Meta AI into various platforms, including WhatsApp, where it's currently undergoing limited testing in multiple countries.

The Meta AI assistant on WhatsApp allows users to interact with the chatbot while ensuring their privacy is maintained, as personal messages remain end-to-end encrypted. Meta’s ongoing investments and the upcoming release of its new AI model, Llama 3, underscore its commitment to advancing AI technology and enhancing user experience across its services.

For more on this, click the link below:

https://www.perplexity.ai/page/Meta-works-on-j5tZ0o30Ss.VQz4EgL8FMg


Social Media Giants Target TikTok's Ad Revenue

As TikTok continues to dominate the social media landscape, competitors like Snapchat, Meta, Pinterest, and Google are strategizing to capture some of its lucrative ad dollars. Each platform is leveraging its unique strengths to appeal to advertisers. Snapchat is emphasizing its AR capabilities and direct shopping features, while Meta focuses on integrating short-form video ads across Facebook and Instagram. Pinterest, known for its discovery and shopping potential, is enhancing its ad tools to attract brands. Meanwhile, Google is promoting YouTube Shorts as a direct competitor to TikTok, highlighting its massive user base and sophisticated ad targeting options.

These platforms are also capitalizing on concerns around TikTok's data privacy issues and regulatory scrutiny. Advertisers wary of TikTok's uncertain future are considering reallocating budgets to these alternative platforms. Additionally, each company is enhancing its advertising solutions with new formats and better analytics to demonstrate superior ROI. This competitive landscape is not only about capturing ad dollars but also about innovation in ad technology and user engagement strategies to retain and grow their respective audiences

For a full update from Google Marketing live, click the link below:

https://digiday.com/marketing/how-snapchat-meta-pinterest-and-google-are-eyeing-up-tiktok-ad-dollars/ 


WhatsApp Developing New Channel Analytics Feature for Web Client

WhatsApp is working on a new channel analytics feature for its web client, designed to help users gain insights into their channel performance. This upcoming tool will provide detailed metrics on various aspects such as the number of followers, views, and engagement rates. By offering these analytics, WhatsApp aims to empower channel administrators with the data needed to better understand their audience and optimize content strategies.

This new feature is currently under development and is expected to enhance the user experience for those managing channels on the WhatsApp web platform. 

For more on this, click the link below:

https://wabetainfo.com/whatsapp-is-working-on-a-new-channel-analytics-feature-for-the-web-client/


TikTok's Reputation Sees Significant Decline in 2024 Harris Poll

According to the latest Axios Harris Poll 100, TikTok's reputation has taken a notable hit, dropping 14 spots to rank 94th among the most visible companies in the United States. This decline reflects growing concerns over privacy, security, and the platform's impact on mental health. The poll highlights a shift in public perception as more users and regulators scrutinize the app's practices and influence.

The 2024 ranking reveals that TikTok, despite its popularity, faces increasing challenges in maintaining a positive image amid ongoing controversies. The drop in the poll underscores the importance of addressing these issues as the company navigates a landscape of heightened regulatory scrutiny and evolving public expectations.

For more on this, click the link below:

https://www.axios.com/2024/05/30/tiktok-reputation-axios-harris-poll-100


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Yari Soto and Cody Adams

Article Published: May 31st, 2024

Comments

To leave a comment, login or sign up.

Related Content

0
Weekly Marketing Rundown - July 12th, 2024
Weekly Marketing Rundown - July 12th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss more Instagram Reels, Facebook Global Usage Stats, changes to Facebooks Ads Manager and more. Let's dive in! Instagram Reels Continue to Surge in Popularity Against TikTok and YouTube In a recent article searchenginejournal.com released 44 facts and stats related to Facebook. Here are some highlights: 1. Facebook is still the most used social media platform with 3 billion users and counting.  2. Facebook ranks as the third most used app behind WhatsApp (also owned by Meta) and Youtube.  3. On average users spend 3 min and 42 seconds on the app every time they log on. 4. 2/3rds of internet users globally visit Facebook on a monthly basis. 5. India has the largest user base with 329 million users, followed by the US with 179 million users. 6. Males aged 25-34 are the largest audience on Facebook. Second are 18-24 year olds. 7. Facebook is the second most searched term on Google. 8, 2.11 billion people use Facebook daily. 9. 56% of it's user base is male. 10. Advertisers can reach approximately 41% of all internet users via Meta's ad platforms. These stats illustrate Meta's continued dominance of the social media sphere. Globally, Facebook remains an excellent platform for teams seeking to start a digital engagement projects. For more on this, click the link below: https://www.searchenginejournal.com/facebook-statistics-facts/517263/ Meta Discontinues Dynamic Creative for Political & Social Ads Meta has stopped allowing the dynamic creative format for ads in the "political and social issues" category. This format, which let users mix and match images, headlines, and text, is no longer supported, causing confusion and inefficiency for advertisers. Users have reported difficulties in getting these ads approved, as the platform’s error messages and support have been unclear and unhelpful. It is likely that many of us advertising in the digital engagement world have not utilized this ad category, the removal of the Dynamic Creative System here may indicate it's future discontinuation for all ad types. To adapt, advertisers should avoid the dynamic creative option and instead use Meta’s new flexible ad format. This format allows for up to five variations of text and headlines but only one image per ad, requiring multiple ads to test different images. The transition to this new format has been confusing, and advertisers need to familiarize themselves with it to ensure their campaigns run smoothly. For more on this, click the link below: https://www.digitalcharitylab.org/2024/06/meta-discontinues-use-of-dynamic-creative-for-political-social-ads/ Meta Introduces New AI Tools to Enhance Advertising Meta has launched new generative AI tools designed to help advertisers diversify their creative content on platforms like Instagram and Facebook. These tools include full image generation, customizable text overlays, and enhanced text generation for ad headlines. The AI enhancements aim to streamline the creation of multiple ad variations, aiding in creative diversification which Meta claims can lead to significant improvements in cost per acquisition and reach. In practice, members of the Kavanah Media team have noticed that these tools allow for things like faster image sizing, faster image cropping, better thumbnail selection, and more which makes for a much more streamlined ad making experience. Additionally, Meta is expanding its Meta Verified subscription to more countries, offering businesses a verified badge, impersonation protection, and priority in search results. The subscription now includes tiered pricing plans, ranging from $14.99 to $349.99 per month, with benefits tailored to different business needs. These updates aim to help brands build credibility and improve their advertising results on Meta’s platforms. For more on this, click the link below: https://www.retailtouchpoints.com/topics/digital-marketing/meta-rolls-out-new-ai-tools-to-help-brands-enhance-advertising-results Instagram Shares Tips to Enhance Reels Creation Instagram has released new tips aimed at helping creators maximize the effectiveness of their Reels. These tips focus on key areas such as nailing the hook, using trending audio, and incorporating text overlays to capture viewer attention quickly. Highlighting your brand within the first few seconds is crucial, as it aligns with the platform's emphasis on quick, engaging content that drives higher retention and conversion rates. Additionally, Instagram encourages creators to use interactive elements like polls and questions to boost engagement. The platform also suggests keeping Reels short and to the point, with a recommended length of around 15 to 30 seconds, to align with viewer preferences for quick, digestible content. By following these guidelines, creators can enhance their Reels' performance, increasing their visibility and engagement on the platform. For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-shares-tips-for-reels-creators/721054/  Hootsuite Social Media Sizing Guide Image and video sizing for social media posts and ads can be a frustrating experience. Sizing ranges differ by platform and often change with little notice. Hootsuite.com recently publish an excellent guide to sizing that you can view here: https://blog.hootsuite.com/social-media-image-sizes-guide/  Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: July 12th, 2024
0
Weekly Marketing Rundown - June 27th, 2024
Weekly Marketing Rundown - June 27th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss Meta's industry dominance, AI influencers, GDPR, comment sections and WhatsApp. Let's dive in! Meta's Apps Continue to Dominate Download Charts Meta's suite of apps, including Facebook, Instagram, WhatsApp, and Messenger, continues to lead the download charts, solidifying their position as the most popular social media platforms globally.  For advertisers and marketers, this trend underscores the fact that Meta’s advertising platform is still very much a viable platform for digital engagement projects, regardless of growing competition. Thousands of seekers around the world are connecting with disciple-makers around the world daily via Meta’s platforms and  if you are able to advertise on Facebook and/ Instagram in your context we highly recommend it. For more on this, click the link below: https://www.socialmediatoday.com/news/metas-apps-continue-to-dominate-the-download-charts/719702/  TikTok Ads Get a Boost from AI-Powered Influencers TikTok is leveraging artificial intelligence to enhance its advertising strategy by creating AI-powered influencers. These virtual personalities are designed to engage users and promote products in innovative ways, offering brands a unique method to reach their target audience. As AI continues to advance it brings unique opportunities to us utilizing digital engagement to find seekers. For example, AI is extremely useful in secure locations where actual people and their identities are not able to be utilized. One can utilize genuine testimony for an ad, but use a AI personality to protect the real identity of the person. AI can boost our content creation and online responding capabilities, however, there is also great risk. As AI personalities become more widespread in usage the desire for authentic human content and interaction will likely increase. Kavanah Media partners in several locations have attempted to utilized chat bots, but never got any significant traction with contacts until a real person took over messaging.  We should utilize AI whenever it is beneficial, but we should strive to not lose genuine human connection that is so important in finding seekers. For more on this, click the link below: https://www.nytimes.com/2024/06/17/style/tiktok-ads-ai-influencers.html Google Updates EU Consent Rules for Customer Match Ads Google has announced changes to its EU consent rules for Customer Match ads, requiring advertisers to obtain explicit consent from users before targeting them with personalized ads. This update aligns with the General Data Protection Regulation (GDPR) and aims to enhance user privacy and data protection. Advertisers must now ensure that they have collected and documented user consent before using Customer Match data for ad targeting. This change necessitates adjustments in how advertisers manage their customer data and obtain permissions. As Google continues to shift it’s systems in order to comply with these restrictions advertisers should ensure their ads and websites are in compliance. For more on this, click the link below: https://searchengineland.com/google-eu-consent-rules-customer-match-ads-443491  Gen Z and Online Comment Sections A recent study has revealed that Generation Z increasingly relies on online comment sections as a trusted source of news. This demographic values the immediacy and diversity of perspectives found in comments, often turning to these sections for real-time updates and community insights. While the context of this study is specific to the Western world, the implication that the comment section cannot be ignored is universally applicable. It is essential not to overlook the significance of comment sections in our efforts to engage seekers globally. For more on this, click the link below: https://www.businessinsider.com/gen-z-most-trusted-news-source-online-comment-sections-google-2024-6  WhatsApp Adds In-app Dialer WhatsApp's new in-app dialer, currently in beta testing, allows users to make calls directly without needing to save contact numbers. Accessed via a floating button in the Calls tab, this feature not only simplifies calling but also enhances security by reducing the need to store personal information on users' devices. Users can dial unsaved numbers and choose to save them as contacts or opt for messaging instead, all without cluttering their address books with unnecessary entries. For those of us utilizing WhatsApp in our digital engagement strategies this is a huge plus, but also a potential risk. Users not having to save contact info is both more secure for them, for teams and local responders managing systems in secure locations, however, this also means that the one receiving the calls may not see any information about who is calling them.  For more on this, click the link below: https://www.androidauthority.com/whatsapp-rolls-out-a-new-in-app-dialer-to-beta-testers-3454446/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: June 27th, 2024