Weekly Marketing Rundown - February 9th, 2024

Weekly Marketing Rundown - May 24th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.  Meta Rolling Out Sitelinks for Ads to the Public After beginning testing last month, Meta is rolling out site links for Facebook ads to the public. When creating a new ad, you may notice an 'Ad sources' section at the ad level, where you can input their website URL. Meta will attempt to automatically generate useful site links from the provided URL. If the automatic suggestions are not suitable or if no suggestions are found, advertisers have the option to manually add site links. To implement site links in an ad, at least three links must be added. Meta optimizes the display of these links, showing them when it believes they will enhance ad performance. For those interested in tracking, custom UTM parameters can be added to the destination link of each site link, allowing for detailed monitoring of traffic from these links in tools like Google Analytics. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7198579240152244224-25cu/ Updates from Google Marketing Live At Google Marketing Live, Google rolled out some updates in ad tech using generative AI. With new AI tools, businesses can now easily create a variety of ad assets quickly. New features include image editing tools and immersive Shopping ads that make it super easy to produce diverse, high-converting ads quickly. While mostly geared towards e-commerce, updates include virtual-try-ons and 3D ads. New image editing tools that let advertisers add objects, extend backgrounds, and crop images to fit any format or size could prove particularly useful to advertisers in the digital engagement world. For a full update from Google Marketing live, click the link below: https://blog.google/products/ads-commerce/ai-creativity-google-marketing-live/ Survey: Instagram Outpaces TikTok in Video-Based User Acquisition: A recent survey by app marketing firm Zoomd reveals that Instagram has surpassed TikTok in attracting users through video content. According to the survey, 79% of marketers allocate at least 75% of their user acquisition budget to Instagram, compared to TikTok. This preference is attributed to Instagram's more mature advertising platform and established user base, making it a more reliable choice for marketers aiming for video-driven user growth. The survey highlights the evolving landscape of social media marketing, with Instagram's robust analytics and advertising tools providing a competitive edge. Marketers find Instagram's ecosystem conducive for achieving higher engagement and conversion rates, despite TikTok's rapid growth and popularity among younger demographics. This trend underscores the strategic decisions businesses must make in optimizing their social media investments to maximize returns. For more on this, click the link below: https://www.marketingdive.com/news/instagram-beats-tiktok-video-based-user-acquisition-zoomd-survey/715598/ X to Require ID Confirmation from Ad Revenue Share Participants X, formerly known as Twitter, is implementing a new policy that will require participants in its ad revenue-sharing program to confirm their identities. This move aims to enhance the transparency and integrity of its advertising model, ensuring that revenue is shared with verified content creators. By mandating ID confirmation, X intends to build a more secure and reliable environment for both advertisers and creators, potentially leading to higher trust and increased participation in the revenue-sharing program. This requirement is part of a broader effort by X to revamp its advertising and content monetization strategies. It reflects an industry-wide push towards greater accountability in digital advertising, where ensuring the authenticity of content creators has become crucial. For creators, this means they will need to complete an identity verification process to benefit from ad revenues, which could impact the ease of entry or continuation for some. For more on this, click the link below: https://www.socialmediatoday.com/news/x-require-ad-revenue-share-participants-confirm-id/716946/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls, Cody Adams, and Yari Soto Article Published: May 24th, 2024

Weekly Marketing Rundown - May 17th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about advertiser-branded QR codes on YouTube, Netflix entering the ad technology space, and more. Let's dive in.  YouTube Introduces QR Codes for Advertisers to Enhance Viewer Engagement YouTube is set to enhance interactivity within its advertising platform by introducing QR codes that advertisers can incorporate into their ads. This new feature allows viewers to scan QR codes displayed in video ads to directly access websites, promotions, or additional information, bridging the gap between advertisement and action seamlessly. The introduction of QR codes aims to simplify the process for viewers to engage with ad content, potentially increasing conversion rates and providing advertisers with a direct and measurable way to gauge ad performance. The deployment of QR codes within ads represents a strategic move by YouTube to adapt to evolving digital marketing trends, where convenience and quick access are highly valued by consumers. This feature not only facilitates a smoother viewer experience by eliminating the need to manually search for the advertised product or service but also enhances the ability for advertisers to offer more complex and interactive content. As this feature rolls out, it could significantly shift the dynamics of viewer engagement on the platform, offering a more interactive and integrated approach to video advertising on YouTube. For more on this, click on the link below: https://9to5google.com/2024/05/15/youtube-advertiser-qr-codes/ Google to Limit Functionality in Suspended Ads Accounts Starting June 2024 Starting in June 2024, Google will enforce new restrictions on the functionality of suspended Google Ads accounts. Advertisers whose accounts have been suspended will still be able to access them, but their capabilities within these accounts will be significantly reduced. The following capabilities will still be there for suspended accounts: - Billing options: Make a payment, download tax documents, add a payment method - Account settings: Cancel account and claim refunds - Appeals and verification: Appeal a suspension, complete advertiser verification - Security Settings: Update security settings within the Google Ads account - Navigate to any page on their Google Ads account - Read information and download associated reports from their Google Ads account All other actions will be disabled until the suspension is removed.  For more on this, click on the link below: https://support.google.com/adspolicy/answer/14899401?hl=en#:~:text=Advertisers%20will%20be%20informed%20in,documents%2C%20add%20a%20payment%20method Netflix is Developing In-House Advertising Technology  Netflix is taking significant steps to advance its advertising capabilities by developing an in-house advertising technology platform. This strategic move is aimed at improving the efficiency and effectiveness of ad delivery on its streaming service. By transitioning to a proprietary system, Netflix seeks to better control the integration and management of advertisements, offering a more seamless viewing experience for subscribers who opt for ad-supported plans. This shift suggests a potential decrease in reliance on third-party advertising partners and technology, which could streamline operations and potentially increase ad revenue. As Netflix continues to innovate within the competitive streaming market, this in-house approach may provide the flexibility and agility needed to adapt quickly to changing market demands and viewer preferences. For more on this, click on the link below: https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/ Meta Faces New EU Probe Over Allegations of Addictive Algorithms Harming Children Meta is under scrutiny once again as it faces a new probe by the European Union regarding its algorithms. This investigation aims to determine if Meta's algorithms violate EU laws designed to protect minors from digital harms. Concerns have been raised about the nature of content delivery mechanisms used by platforms like Facebook and Instagram, which may prioritize engagement at the risk of exacerbating issues related to mental health among young users. The EU's inquiry will examine the specific ways in which Meta's algorithms engage users and the extent to which these methods may be considered harmful. This probe is part of broader efforts by the EU to enforce stricter regulations on digital platforms, ensuring they uphold a high standard of responsibility, especially when it comes to protecting younger audiences. Meta's practices have come under increasing pressure as regulators push for more transparency and accountability in how social media companies operate their algorithms and manage user data, particularly for vulnerable groups such as children. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 17th, 2024