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Weekly Marketing Rundown - January 12th, 2024

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Sean Ralls Sean Ralls
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Weekly Marketing Rundown - January 12th, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to Meta's detailed targeting options, OpenAI's new GPT store, and more. Let's dive in. 

Meta is Making Changes to Detailed Targeting

Earlier this week, Meta announced that they are removing some detailed targeting options "because they are either not widely used, redundant with others, too granular, they relate to topics people may perceive as sensitive (e.g., targeting options referencing causes related to health, race or ethnicity), or because of legal or regulatory requirements."  

If you've been following along here in the weekly marketing rundown, or monitoring things on your own, this shouldn't come as a shock. All signs are pointing to Meta eventually making Advantage+ audiences not just an option, but a requirement for advertisers. More and more automation is going to require advertisers to stay on top of their data, ensuring they are within best practices whether that be performance or legal-related. 

For more on this, click to read the articles below:

https://www.facebook.com/business/help/458835214668072

https://www.jonloomer.com/meta-removal-of-detailed-targeting/

https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7150493599103647744-OorQ/

Research Study - The Impact of Google's Search-Generative Experience on Organic Rankings (Authoritas)

Google is expected to roll out its search-generative experience (SGE) to the public within the next few months. SEO Agency Authoritas conducted a study on ~1000 different terms through SGE-enabled accounts. The conclusion? SGE will likely be the biggest SEO update in the last decade. 

To read the full study, click the link below:

https://www.authoritas.com/blog/research-study-the-impact-of-googles-search-generative-experience-on-rankings

Meta Imposes New Instagram and Facebook Restrictions to Protect Teens

Earlier this week, Meta announced that they will be introducing new restrictions on their platform. According to Matt Navarra, here are the key points from their announcement. 
- Meta will hide suicide and eating disorder content from teens as government pressure mounts

- Teens on Facebook and Instagram will no longer be able to see content about self-harm, suicide, and eating disorders, even if their friends share it.

- Meta will now automatically place all teens into the most restrictive content control settings on Instagram and Facebook and restrict additional terms in Search on Instagram.

- Meta will also prompt teens to update their privacy settings on Instagram in a single tap with new notifications.

For more on this, click the link below:

https://www.linkedin.com/posts/mattnavarra_metas-new-fb-ig-restrictions-to-protect-activity-7150514109468327936-W0LM/?utm_source=share&utm_medium=member_desktop

OpenAI debuts GPT Store

OpenAI, the creators of ChatGPT, have released their GPT store to the public. The store displays what they believe to be some of the best chatbots that creators have developed - OpenAI said its customers have already developed 3 million custom chatbots. 

For more on this, click the links below:

https://chat.openai.com/gpts

https://www.axios.com/2024/01/10/openai-gpt-store-debut

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Sean Ralls

Article Published: January 12th, 2024

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