Weekly Marketing Rundown - December 1st, 2023

Weekly Marketing Rundown - May 3rd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about sitelinks coming to Meta Ads, Google automatically pausing low-activity keywords, and more. Let's dive in.  Meta Introduces Sitelinks for Ads Meta is rolling out an exciting update to Facebook Ads. Advertisers now can add site links to their ads within the Facebook Feed placement, a feature similar to that of Google Ads. This allows for the inclusion of multiple landing pages under a single ad's creative, enhancing the ad's interactivity and directing users to various pages directly from the ad itself. When users click on any of the site links, they are redirected to the designated landing page within the in-app browser. This will initially only be available in the Facebook feeds placement when rolled out to the public. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7191687738402684929-tpGL/?utm_source=share&utm_medium=member_ios Google Ads to Pause Low Activity Keywords Automatically Starting in June, Google Ads is set to implement a significant change by automatically pausing keywords that show low activity over the last 13 months. This update is designed to help advertisers streamline their campaigns and focus on keywords that generate more significant interactions and results. The change is aimed at optimizing ad performance by reducing clutter and focusing resources on more effective keywords. Advertisers will be notified through their Google Ads interface if any of their keywords are being paused due to inactivity, allowing them to make informed decisions about their keyword strategies. For more on this, click the link below: https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial YouTube Introduces Pause Screen Ads, Starting with TV Devices YouTube is set to roll out a new ad format that will appear when viewers pause videos, initially targeting TV screens. This move marks a strategic expansion of advertising real estate, aiming to capture viewer attention during moments typically free from advertising. The pause screen ads will display static or dynamic content relevant to the viewer's interests, leveraging the moment when a viewer actively engages with the playback interface. This ad format is expected to roll out to other devices following the initial launch on TV screens, suggesting a broader strategy to monetize different user interactions across the platform. For more on this, click the link below: https://mashable.com/article/youtube-pause-screen-ads-coming-for-tvs-first Roblox to Introduce Video Ads for Users Aged 13 and Up Roblox is set to launch video advertisements accessible to its users aged 13 and older, a significant shift for the platform traditionally known for its immersive user-generated content without disruptive ads. This initiative is part of Roblox's broader strategy to tap into new revenue streams while providing advertisers with access to a largely youthful demographic. The advertisements will be integrated in a way that aims to be non-intrusive, maintaining the user experience that Roblox is known for. As of right now, Roblox has 71.5 million daily active users in the 13 and older age group.  For more on this, click on the link below: https://variety.com/2024/gaming/news/roblox-video-ads-users-13-and-up-1235987232/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 3rd, 2024

Weekly Marketing Rundown - April 19th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, premium placement ads for YouTube shorts, and more. Let's dive in.  Meta Ads Updates from This Week - Meta is introducing 'Instagram Profile Reels' as an ad placement. This would have ads show up within the reels feed of public Instagram accounts.  - You can now access Region-wide reports for Advantage+ App Campaigns - A new Facebook group reporting preset, including statistics such as 'Join group requests' and 'Cost per join group request' For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7185907985959768064-lAw4/?utm_source=share&utm_medium=member_desktop Premium Placement Option for Ads on YouTube Shorts YouTube is enhancing its advertising offerings with the introduction of "YouTube Select Shorts," a new feature designed to help advertisers secure prime ad placements alongside the platform’s top-performing Shorts content. This option allows brands to specifically choose their ads to appear with the best Shorts in five distinct categories: Entertainment, Beauty, Fashion & Lifestyle, Food & Recipes, Gaming, and Automotive. This targeted approach gives advertisers greater control over their Shorts promotions and maximizes exposure to viewers within specific interest niches. YouTube reports that Shorts now attracts 2 billion logged-in users each month For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-launches-premium-placement-option-for-shorts-ads/713524/ Threads Expected to Have Ads This Year Meta is set to introduce advertising on Threads, its text-based platform and rival to X, earlier than anticipated. Industry insiders have revealed that marketers could start buying ads on Threads as early as the second half of this year, according to information shared with ad executives. This development marks Meta's continued expansion of its advertising landscape just over a year after Threads was launched. While the specifics of how these ads will be integrated into Threads remain under wraps, discussions so far have focused more on the timeline of the rollout rather than the exact details of the ad placements. For more on this, click the link below: https://digiday.com/marketing/metas-threads-expected-to-have-ads-this-year/ The European Data Protection Board Issues Guidance Impacting Ad Platforms The European Data Protection Board (EDPB) has released new guidance with significant implications for adtech giants like Meta and other large platforms operating in the European Union. The guidance addresses the contentious issue of "consent or pay" models used by some platforms to obtain user consent for data processing. Meta, the owner of Facebook and Instagram, has been requiring users in the EU to consent to being tracked and profiled for ad targeting purposes since November 2023, or opt to pay a monthly subscription fee for ad-free services. However, the EDPB views this binary choice as potentially problematic, citing concerns about an imbalance of power between individuals and data controllers. Despite Meta's claims that its subscription model complies with EU laws, the EDPB's opinion challenges the notion that the Court of Justice of the European Union (CJEU) explicitly sanctioned such models. The Board emphasizes that the CJEU's ruling did not focus centrally on subscription models and suggests that Meta's interpretation may be flawed.  The EDPB's guidance as of now is simply an opinion, though it is certainly possible that the EU makes that opinion law before too long.  For more on this, click the link below: https://techcrunch.com/2024/04/17/edpb-consent-or-pay-opinion/?guccounter=1 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: April 19th, 2024