Episode 134 - How To Get Started With Google Tag Manager

In this episode, Jon will demonstrate how to create an special audience of website visitors to be able to retarget within Meta. Using scroll depth, time on page, etc. you can create High Quality Events that will then use the "Sales" objective within Meta. To watch this training, go to: https://youtu.be/9P4RHoPeOBU

In this podcast and video, Jon will bring on Allen from the Kavanah Media team, to help show how to use Google Tag Manager to create specific events that will show up within Google Analytics 4. If you are using Bible Downloads, Buttons, or different types of Call to Action items, this training is for you.  To see the training on video, click on this link: https://youtu.be/cethB_13YnE